Tourism Malaysia has held the ASEAN Explore Quest Malaysia once again from 14 to 21 November 2014. The weeklong event have been joined by 100 participants, comprising celebrities, media, and tour agents from 10 ASEAN countries. As in previous year, the event combines exploration, corporate social responsibility, homestays, and photography competitions into one exciting race across some of Malaysia’s best tourist destinations.
This year, the race went through four states, namely Kuala Lumpur, Negeri Sembilan, Johor, and Penang.
The challenges and activities will emphasise on culture, people, nature and food, in line with Tourism Malaysia’s efforts to promote the Malaysia Year of Festivals (MyFEST) 2015 campaign.
In addition, the participation of ASEAN celebrities will also help raise the awareness of MyFEST 2015 and boost the promotion of the country’s tourist destinations through their social media following and fan clubs.
Celebrities who joined this year’s ASEAN Explore Quest Malaysia include former Miss World Malaysia 2008 and singer Soo Wincci, Miss Myanmar International 2014 Khin Wai Phyo, Thai singer-actress-model Ying Kanyapatch, Indonesian actress Mytha Lestari, and Vietnamese singer-actress Nguyen Thi Phoun.
Malaysia Airlines is the official airline of the ASEAN Explore Quest Malaysia 2014 that flies to ASEAN countries with a total number of 355 flights weekly and 58,508 seats capacity per week. The event is also supported by DiGi, Themed Attractions Malaysia, Sheraton Imperial, Grand Lexis, Shangri-la Golden Sands and LEGOLAND.