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Potensi Wisata Sarawak Berkembang Pesat

Acara olahraga, festival budaya dan musik telah menjadi bagian yang penting dan sangat diperhatikan oleh Dewan Pariwisata Sarawak untuk tujuan promosi pariwisata. Serangkaian kegiatan dan atraksi yang diharapkan dapat meningkatkan jumlah kunjungan wisatawan ke Sarawak juga telah dilakukan sepanjang tahun ini dalam rangka untuk mendukung kampanye “Malaysia Year of Festival” yang diselenggarakan oleh Kementerian Pariwisata Malaysia di Kuala Lumpur.

Pariwisata adalah pilar utama ekonomi di Sarawak yang menempatkan negeri ini dilandasan yang tepat untuk mengatasi jumlah kedatangan wisatawan tahun lalu sebanyak 4,8 juta. Pendapatan sektor pariwisata Sarawak juga telah meningkat sebelum terjadi penurunan kedatangan wisatawan yang melanda Negara-negara Asia sejak awal tahun ini.

Selain acara Regatta Internasional yang diadakan pada bulan September lalu, ada lebih dari 14 acara utama yang diselenggarakan di Sarawak pada tahun ini termasuk Rainforest World Music Festival, Borneo Jazz, Borneo International Kite Festival dan Pesta Benak.

Meskipun angka-angka kedatangan wisatawan di wilayah Asia nampak tidak terlalu baik, bagi Sarawak, masih ada ruang untuk memperbaiki pertumbuhan. Kemajuan dalam Meeting, Incentive, Convention, and Exhibition (MICE) akan menjadi nilai tambahan yang bisa memperkuat sektor ini.

Sarawak telah memenangkan tender untuk menjadi tuan rumah International Congress and Convention Association (ICCA), sebuah konferensi internasional yang akan diadakan di Kuching pada tahun 2016.  Acara ditingkat nasional dan internasional yang diselenggarakan di Sarawak diharapkan menghasilkan lebih 248 hari konferensi dan diperkirakan RM42.3 juta (USD 9.8juta) dalam pengeluaran delegasi langsung.

Satu lagi bidang pariwisata yang menghasilkan adalah pengembangan ekowisata, termasuk kegiatan seperti mengamati burung dan menyelam. Keterlibatan komunitas etnis telah menjadi bagian penting dalam strategi pariwisata di wilayah ini, dengan Kementerian Pariwisata yang  mendorong partisipasi masyarakat pedesaan melalui program inap desa (homestay).  Dalam program ini, para wisatawan  dapat menyewa kamar dari sebuah keluarga dengan suasana rumah sendiri dan kegiatan yang berbasis komunitas. Sebanyak lebih dari 17 juta wisatawan mengunjungi inap desa sepanjang tahun lalu.

Meskipun begitu, perbaikan sistem transportasi amatlah perlu diberi perhatian jika sektor ini akan dikembangkan pada masa mendatang.

Tantangan utamanya adalah untuk meningkatkan perhubungan udara agar dapat mendorong perkembangan sektor pariwisata negeri ini.  Dewan Pariwisata Sarawak telah banyak menjalin hubungan kerjasama dengan perusahaan penerbangan utama di wilayah ini untuk meningkatkan hubungan udara serta berusaha meningkatkan frekuensi penerbangan yang ada.

Dalam rangka untuk memperkenalkan potensi-potensi pariwisata yang ada di Serawak, Dewan Pariwisata di Sarawak akan mengadakan Sarawak Expo pada tanggal 27 – 29 November 2015. Yang akan mengisi kegiatan ini adalah beberapa Rumah Sakit Spesialis, Instuitusi Pendidikan, Hotel dan Travel Agency dari Kuching.

Ada dua kegiatan yang akan dilakukan :

  1. Business Session (trade event) – diadakan di Mercure Pontianak Hotel pada 27 November (terbuka untuk undangan agen perjalanan dari Sarawak dan Pontianak saja)

Sarawak Expo (consumer fair) – 18 booth pameran pariwisata di Ayani Mega Mall pada 28 dan 29 November (terbuka untuk umum).

Sarawak ke pontianak

Team dari Sarawak bersedia untuk ke Pontianak, Sarawak Expo 2015

Issued by:

Corporate Communications Unit
SARAWAK TOURISM BOARD
T: + 6 082-423600
F: + 6 082-416700
W: www.sarawaktourism.com
E: [email protected]

Article source: http://sarawaktourism.com/blog/feed/

Overall expansion of traveller arrivals Malaysia

Malaysia accessible an altogether expansion of +1.2% traveller arrivals with 9,438,592 tourists for a initial 5 months of 2012 as compared to 9,323,827 for a same duration final year, according to a Tourism Minister, Dato’ Sri Dr. Ng Yen Yen. ASEAN shred still contributed a largest series of tourists to Malaysia with 73.4% of a sum arrivals. The certain expansion come from Indonesia (+19.3%), Philippines (+41.7%), Vietnam (+35.2%), Myanmar (+6.9%) and Laos (+19.9%). Other critical on-going middle and prolonged transport markets embody Saudi Arabia (+50.7%), China (+34.1%), Japan (30.6%), Russia (25.8%), Kazakhstan (25.2%), Denmark (14.4%) and India (+7.8%).

Total profits by tourists from Jan to May 2012 rose by +1.9%, generating RM21.8 billion to a country’s income as compared to RM21.4 billion in 2011. The tourists’ per capita output for that duration is estimated during RM 2,309 an boost of 0.7% as compared to RM 2,294 in 2011.

The apportion combined that in line with a Malaysia Tourism Transformation Plan 2020 towards achieving 36 million traveller and 168billion in profits by 2020, it is critical for Malaysia to change a concentration on flourishing produce per traveller rather than to rest heavily on expansion in traveller arrivals. “To attract a aloft produce segment, we will need to raise connectivity to pivotal priority markets.” For a start, Tourism Malaysia works to boost moody frequencies to 6 priority countries namely China, India, Japan, South Korea, Australia and Taiwan besides building an air-rights allocation horizon to promote fit expansion of these pivotal routes and others.

One of a many successful programs that have been identified by a Ministry to rise farming formed tourism is a Homestay Program. The tourism module accessible a poignant boost with 38.4% of occupancy rate compared to 24.9% for a same duration final year. A sum of 133,689 tourists visited a homestay from Jan to May 2012 of that 110,322 were domestic tourists and a rest 23,367 were foreigners. This is a 70.7% boost compared to a same duration final year where we usually perceived 78,333 tourists. Tourist profits from homestay module for a initial 5 months of 2012 also proliferated to RM 7,376,446.50 (+53.1%) compared to RM4, 817,158.30 in Jan to May 2011. Increased spending by these tourists has wild a farming economy. The homestay tourism module has speedy internal communities to be a partial of farming formed tourism while progressing their traditions and identities.

Recognized as one of a National Key Economic Areas, a tourism attention stays as one of a vital writer to Gross National Income, unfamiliar sell gain and employment. In 2011, tourism ranked seventh (7th) largest writer with a GNI sum of USD12.3billion and a third (3rd) largest unfamiliar sell earner after production and palm oil. The Malaysian tourism attention in 2010 supposing 1.8 million jobs (15.9%, share of practice in tourism to sum employment). Amongst a 12 Entry Point Projects are avocation giveaway shopping, oppulance tourism, installation KLCC–Bukit Bintang area as a colourful selling precinct, improving business tourism and augmenting a supply of 4 5 star hotel rooms, etc.

The commission on traveller selling accessible from Jan to May 2012 shows 32.3% (RM7.04 billion) of a sum traveller receipts. This is an boost compared to 30% final year. The covered walkway joining Bukit Bintang and KLCC finished early this year to promote selling has shown a certain impact.

To attract high produce tourists, we need peculiarity 4 5 star hotel rooms. Currently there are 59,804 4 5 star hotel bedrooms accessible in Malaysia. By 2020, 37,000 additional 4 5 star hotel bedrooms are required. The Ministry of Tourism targets to boost 3000 4 5 star hotel bedrooms in Malaysia as during finish 2012. Currently 71% of a aim is achieved with 2,123 bedrooms completed. The government’s liberalization policies and remunerative taxation incentives have resulted in domestic and unfamiliar investments on liberality resources opposite Malaysia.

Malaysia has premised itself as a universe category end for Meetings, Incentives, Conventions and Exhibitions (MICE). The Malaysia Convention Exhibition Bureau (MyCEB) successfully cumulative 33 vital events via Jan to May 2012, attracting sum representatives of 50,770 and generating an estimated mercantile impact of RM499.9 mil. The International Congress and Convention Association (ICCA) Rankings 2011 ranked Kuala Lumpur series 21 in a universe and series 5 in Asia Pacific. Malaysia ranked series 29 in a universe and series 7 in Asia Pacific.

Domestic tourism is also another critical partial of Malaysia’s tourism industry. The series of domestic tourists in 2011 increasing 15.7% (45,731,000 as compared with 39,539,000 in 2010). In 2011, a spending by domestic tourists was RM27.0 billion, induction a 13.9% boost as opposite RM23.7 billion spent in 2010. This is a success of a “Cuti Cuti 1Malaysia” Campaign.

In sequence to grow a tourism industry, efforts have been strong towards enhancing existent tourism products and building new, artistic and innovative tourism products. This enclosed a “1Malaysia International Shoe Festival 2012?, “1Malaysia International Tourism Exchange 2012?, “1Malaysia Contemporary Art Tourism 2012? and a recently resolved “1Malaysia International Tourism Night Floral Parade 2012?.

The Ministry of Tourism’s ‘Malaysia: Truly Asia’ branding is famous worldwide and a United Nations World Tourism Organisation (UNWTO) has ranked Malaysia a ninth many trafficked to end in a world.

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