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Malaysia Travel Guide

Potensi Wisata Sarawak Berkembang Pesat

Acara olahraga, festival budaya dan musik telah menjadi bagian yang penting dan sangat diperhatikan oleh Dewan Pariwisata Sarawak untuk tujuan promosi pariwisata. Serangkaian kegiatan dan atraksi yang diharapkan dapat meningkatkan jumlah kunjungan wisatawan ke Sarawak juga telah dilakukan sepanjang tahun ini dalam rangka untuk mendukung kampanye “Malaysia Year of Festival” yang diselenggarakan oleh Kementerian Pariwisata Malaysia di Kuala Lumpur.

Pariwisata adalah pilar utama ekonomi di Sarawak yang menempatkan negeri ini dilandasan yang tepat untuk mengatasi jumlah kedatangan wisatawan tahun lalu sebanyak 4,8 juta. Pendapatan sektor pariwisata Sarawak juga telah meningkat sebelum terjadi penurunan kedatangan wisatawan yang melanda Negara-negara Asia sejak awal tahun ini.

Selain acara Regatta Internasional yang diadakan pada bulan September lalu, ada lebih dari 14 acara utama yang diselenggarakan di Sarawak pada tahun ini termasuk Rainforest World Music Festival, Borneo Jazz, Borneo International Kite Festival dan Pesta Benak.

Meskipun angka-angka kedatangan wisatawan di wilayah Asia nampak tidak terlalu baik, bagi Sarawak, masih ada ruang untuk memperbaiki pertumbuhan. Kemajuan dalam Meeting, Incentive, Convention, and Exhibition (MICE) akan menjadi nilai tambahan yang bisa memperkuat sektor ini.

Sarawak telah memenangkan tender untuk menjadi tuan rumah International Congress and Convention Association (ICCA), sebuah konferensi internasional yang akan diadakan di Kuching pada tahun 2016.  Acara ditingkat nasional dan internasional yang diselenggarakan di Sarawak diharapkan menghasilkan lebih 248 hari konferensi dan diperkirakan RM42.3 juta (USD 9.8juta) dalam pengeluaran delegasi langsung.

Satu lagi bidang pariwisata yang menghasilkan adalah pengembangan ekowisata, termasuk kegiatan seperti mengamati burung dan menyelam. Keterlibatan komunitas etnis telah menjadi bagian penting dalam strategi pariwisata di wilayah ini, dengan Kementerian Pariwisata yang  mendorong partisipasi masyarakat pedesaan melalui program inap desa (homestay).  Dalam program ini, para wisatawan  dapat menyewa kamar dari sebuah keluarga dengan suasana rumah sendiri dan kegiatan yang berbasis komunitas. Sebanyak lebih dari 17 juta wisatawan mengunjungi inap desa sepanjang tahun lalu.

Meskipun begitu, perbaikan sistem transportasi amatlah perlu diberi perhatian jika sektor ini akan dikembangkan pada masa mendatang.

Tantangan utamanya adalah untuk meningkatkan perhubungan udara agar dapat mendorong perkembangan sektor pariwisata negeri ini.  Dewan Pariwisata Sarawak telah banyak menjalin hubungan kerjasama dengan perusahaan penerbangan utama di wilayah ini untuk meningkatkan hubungan udara serta berusaha meningkatkan frekuensi penerbangan yang ada.

Dalam rangka untuk memperkenalkan potensi-potensi pariwisata yang ada di Serawak, Dewan Pariwisata di Sarawak akan mengadakan Sarawak Expo pada tanggal 27 – 29 November 2015. Yang akan mengisi kegiatan ini adalah beberapa Rumah Sakit Spesialis, Instuitusi Pendidikan, Hotel dan Travel Agency dari Kuching.

Ada dua kegiatan yang akan dilakukan :

  1. Business Session (trade event) – diadakan di Mercure Pontianak Hotel pada 27 November (terbuka untuk undangan agen perjalanan dari Sarawak dan Pontianak saja)

Sarawak Expo (consumer fair) – 18 booth pameran pariwisata di Ayani Mega Mall pada 28 dan 29 November (terbuka untuk umum).

Sarawak ke pontianak

Team dari Sarawak bersedia untuk ke Pontianak, Sarawak Expo 2015

Issued by:

Corporate Communications Unit
SARAWAK TOURISM BOARD
T: + 6 082-423600
F: + 6 082-416700
W: www.sarawaktourism.com
E: [email protected]

Categories
Wonderful Malaysia

Overall growth of tourist arrivals Malaysia

Malaysia recorded an overall growth of +1.2% tourist arrivals with 9,438,592 tourists for the first five months of 2012 as compared to 9,323,827 for the same period last year, according to the Tourism Minister, Dato’ Sri Dr. Ng Yen Yen. ASEAN region still contributed the largest number of tourists to Malaysia with 73.4% of the total arrivals. The positive growth come from Indonesia (+19.3%), Philippines (+41.7%), Vietnam (+35.2%), Myanmar (+6.9%) and Laos (+19.9%). Other notable progressive medium and long haul markets include Saudi Arabia (+50.7%), China (+34.1%), Japan (30.6%), Russia (25.8%), Kazakhstan (25.2%), Denmark (14.4%) and India (+7.8%).

Total receipts by tourists from January to May 2012 rose by +1.9%, generating RM21.8 billion to the country’s revenue as compared to RM21.4 billion in 2011. The tourists’ per capita expenditure for that period is estimated at RM 2,309 an increase of 0.7% as compared to RM 2,294 in 2011.

The minister added that in line with the Malaysia Tourism Transformation Plan 2020 towards achieving 36 million tourist and 168billion in receipts by 2020, it is important for Malaysia to shift its focus on growing yield per tourist rather than to rely heavily on growth in tourist arrivals. “To attract the higher yield segment, we will need to enhance connectivity to key priority markets.” For a start, Tourism Malaysia works to increase flight frequencies to 6 priority countries namely China, India, Japan, South Korea, Australia and Taiwan besides developing an air-rights allocation framework to facilitate efficient development of these key routes and others.

One of the most successful programs that have been identified by the Ministry to develop rural based tourism is the Homestay Program. The tourism program recorded a significant increase with 38.4% of occupancy rate compared to 24.9% for the same period last year. A total of 133,689 tourists visited our homestay from January to May 2012 of which 110,322 were domestic tourists and the rest 23,367 were foreigners. This is a 70.7% increase compared to the same period last year where we only received 78,333 tourists. Tourist receipts from homestay program for the first five months of 2012 also proliferated to RM 7,376,446.50 (+53.1%) compared to RM4, 817,158.30 in January to May 2011. Increased spending by these tourists has stimulated the rural economy. The homestay tourism program has encouraged local communities to be a part of rural based tourism whilst maintaining their traditions and identities.

Recognized as one of the National Key Economic Areas, the tourism industry remains as one of the major contributor to Gross National Income, foreign exchange earnings and employment. In 2011, tourism ranked seventh (7th) largest contributor with a GNI total of USD12.3billion and the third (3rd) largest foreign exchange earner after manufacturing and palm oil. The Malaysian tourism industry in 2010 provided 1.8 million jobs (15.9%, share of employment in tourism to total employment). Amongst the 12 Entry Point Projects are duty free shopping, luxury tourism, designating KLCC–Bukit Bintang area as a vibrant shopping precinct, improving business tourism and increasing the supply of 4 5 star hotel rooms, etc.

The percentage on tourist shopping recorded from January to May 2012 shows 32.3% (RM7.04 billion) of the total tourist receipts. This is an increase compared to 30% last year. The covered walkway connecting Bukit Bintang and KLCC completed early this year to facilitate shopping has shown a positive impact.

To attract high yield tourists, we need quality four five star hotel rooms. Currently there are 59,804 four five star hotel rooms available in Malaysia. By 2020, 37,000 additional four five star hotel rooms are required. The Ministry of Tourism targets to increase 3000 four five star hotel rooms in Malaysia as at end 2012. Currently 71% of the target is achieved with 2,123 rooms completed. The government’s liberalization policies and lucrative tax incentives have resulted in domestic and foreign investments on hospitality assets across Malaysia.

Malaysia has premised itself as a world class destination for Meetings, Incentives, Conventions and Exhibitions (MICE). The Malaysia Convention Exhibition Bureau (MyCEB) successfully secured 33 major events throughout January to May 2012, attracting total delegates of 50,770 and generating an estimated economic impact of RM499.9 mil. The International Congress and Convention Association (ICCA) Rankings 2011 ranked Kuala Lumpur number 21 in the world and number 5 in Asia Pacific. Malaysia ranked number 29 in the world and number 7 in Asia Pacific.

Domestic tourism is also another important part of Malaysia’s tourism industry. The number of domestic tourists in 2011 increased 15.7% (45,731,000 as compared with 39,539,000 in 2010). In 2011, the spending by domestic tourists was RM27.0 billion, registering a 13.9% increase as against RM23.7 billion spent in 2010. This is the success of the “Cuti Cuti 1Malaysia” Campaign.

In order to grow the tourism industry, efforts have been intensified towards enhancing existing tourism products and developing new, creative and innovative tourism products. This included the “1Malaysia International Shoe Festival 2012?, “1Malaysia International Tourism Exchange 2012?, “1Malaysia Contemporary Art Tourism 2012? and the recently concluded “1Malaysia International Tourism Night Floral Parade 2012?.

The Ministry of Tourism’s ‘Malaysia: Truly Asia’ branding is recognized worldwide and the United Nations World Tourism Organisation (UNWTO) has ranked Malaysia the ninth most traveled to destination in the world.

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