Tourism Malaysia

PUMA’s Brand New Look

October 31, 2011 at 12:00 pm

Most entrepreneurs know that having a good product is only part of the winning formula to owning a successful business. In order to meet the market’s constant demands, new and better products are the norm in every kind of business there is in Malaysia, hence the need for a revamp in a business’ image every now and then. A timely image makeover will not only give a particular business a much needed breath of fresh air, it may also boost its product sales and bring in more clientele for the business.

The new concept store is set to elevate the customers’ shopping experience

Malaysian shoppers are definitely familiar with the brand name PUMA that carries sporting outfits. Following results from a recent study conducted by its management, PUMA is set to revamp its merchandising, assortments and store layouts in Klang Valley in accordance with the consumer’s shopping trends all over the world. Its revamped concept stores, termed as PUMA Retail 2.0, is set to engage its clients on a multitude of levels while elevating their overall shopping experience at the same time.

Fitness (Women) section

Shoppers can now head to PUMA’s first concept store in Pavilion Kuala Lumpur, where upon entry some notable changes can be seen. The stores are not only brighter and more inviting, there is also a clearer distinction between male and female products, which are placed on the right and left hand corner of the store respectively. Located in between both of these sections is a ‘catwalk’ display of lifestyle footwear, where customers can get a feel of the shoes as they walk around in them. The more prominent window display now acts like a ‘preview’ of the latest items carried by the store, and it is a good way to entice shoppers who are busy to come back and check out the items in a leisurely pace when they have the time. The items on display are now slated to change every two or three months.

The catwalk display section allows the customers to get a feel of the shoes as they walk around in them

For PUMA shoppers who are living out of Kuala Lumpur town, fret not as come December, customers living around Petaling Jaya will be able to enjoy the same experience when PUMA Retail 2.0 concept stores opens in One Utama Shopping Centre. In January 2012, another brand new concept store will be opened in KLCC, providing more customers with an enhanced PUMA retail experience like no other.

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