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Mary Wan Mering

China Agents Responded On Sarawak Tourism Opportunities

China Agents Responded On Sarawak Tourism Opportunities

Kuching, Monday – 20 selected travel agents from Guangzhou and Shenzhen, China will be in the City to do tourism product inspection from December 28 to January 1 as part of the promotion initiative for Air Asia’s Direct Kuching-Shenzhen flight.

These top China agents are selected from the list of more than 70 agents that turned up at the Sarawak Tourism Board (STB) and Air Asia’s business sessions that were held in Guangzhou and Shenzhen on December 13 and 14 respectively.

The five-day familiarisation trip will enable the China agents to see and check for themselves the various Sarawak tourism product experiences and also the various hotel properties while at the same time they will be given opportunities to do networking sessions with local travel partners.

The Business sessions were being conducted by STB with five Sarawak hoteliers and eight travel agents attending to propose their tour packages to their China travel operators.

Meanwhile, Sarawak trade partners who participated at the two business sessions in Guangzhou and Shenzhen have expressed satisfaction on the outcome of the Roadshow trip.

The opportunity to meet up with quality big time China travel agents was intended to share business opportunities available in packaging the Sarawak tourism products and also a networking platform to discuss business potentials.

Meanwhile, the Assistant Minister for Tourism, Datuk Lee Kim Shin, who also led the roadshow delegation together with the Chairman of STB, Datuk Abdul Wahab Aziz, expressed satisfaction on the outcome of the trip.

“The Business sessions allow us to meet more than 70 China’s agents and they are very enthusiastic about Sarawak as it is seen as a new destination”, he said.

The proposed direct flight has given new window of opportunities for the industry and with the strong business support from these China based agents, we hope that it will turn a new chapter on China potential tourism market for Sarawak, he added.

He was optimistic that China’s huge tourism market will open up the travel and hospitality business in the State and bringing in tourism related investment opportunities to spur up development in the State.

“STB will continue to collaborate with Air Asia to tap the travel potential in South China especially now that we will have the direct flight and the need to sustain it,” he reiterated.

The Assistant Minister called on industry partners to prepare for the influx of China tourists with the availability of the direct flight and he equally hoped that more direct flight will be planned in the future connecting Miri to China as well.

Meanwhile, tourism promotion for the proposed direct flight was extended to Kalimantan Barat where Indonesians are expected to transit in Kuching to catch the flight to South China.

STB had earlier organised the Sarawak Travel Fair in Pontianak on November 17 to 18 and the proposed direct flight to Shenzhen which had received favourable acceptance to the Indonesians, said the Acting Chief Executive Officer, Mary Wan Mering.

Adding that it will be a double bonus to the state, the arrivals of Indonesian on transit to South China augurs well for the tourism arrival into the State, she said.

While admitting that air connectivity is crucial in getting the tourists into the state, she said   without it, a double hurdle challenge is in for us to promote the destination in the market place.

We are truly thankful to Air Asia for being able to look into our needs, she enthused.

China Agents

Picture show, the Sarawak delegation with Datuk Lee (front row fourth from left) with Datuk Wahab on his right with their China guests posing a thumb up photo opportunity   after finishing the Shenzhen business session.

 

Issued by:

Communications Unit
SARAWAK TOURISM BOARD
T: +6 082-423600  F: +6 082-416700
E: [email protected]

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Kuching VIC Relocating

Kuching VIC Relocating

KUCHING, Thursday: The Sarawak Tourism Board’s (STB) Kuching Visitor Information Centre (VIC) has been relocated to the Sarawak Tourism Complex, or the Old Court House.

“The relocation of the VIC is necessary in our efforts to better accommodate our visitors’ needs, by strategically stationing our tourist coordinators where they are easily accessible to provide tourism information and guidance,” said STB Acting Chief Executive Officer, Mary Wan Mering.

The new location is located between the entrances to India Street and Carpenter Street as well as the Kuching Waterfront, making it easily found by visitors seeking information.

The VIC is also scenically located in a significant heritage site, with the Complex’s main building, the Old Court House, dating back to 1871 when it was the seat of Sarawak government.

The building still retains its original belian (ironwood) roofs, colonial Clock Tower and Charles Brooke Memorial.

The VIC’s operating hours are 9.00am to 6.00pm daily, except on public holidays, and can be contacted via email at [email protected].

VIC Kuching

Photo shows Tourist Coordinators at the new Kuching Visitor Information Centre, located at the Sarawak Tourism Complex or Old Court House.

 

Issued by:

Communications Unit
SARAWAK TOURISM BOARD
T: +6 082-423600  F: +6 082-416700
E: [email protected]

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Rainforest World Music Festival A Shining Example On World Stage

Rainforest World Music Festival A Shining Example On World Stage

RAINFOREST WORLD MUSIC FESTIVAL A SHINING EXAMPLE ON WORLD STAGE

Kuching, Tuesday – Sarawak Tourism Board’s Rainforest World Music Festival (RWMF) took centre stage at the Asian MICE Forum (AMF) in Taipei earlier this September, where the event was presented in the forum as a leading international music event in Asia.

The RWMF was presented by Ms. Mary Wan Mering, acting Chief Executive Officer of the Board, in a panel discussion entitled “Gamification in Destination Marketing”.

The panel discussed the pertinence of using game dynamics in events and shared insights on how their events became ‘world-famous’.

‘Gamification’ has become the keyword in event planning as of late, as traditional one-way events are being abandoned by event-goers who consider two-way or interactive events such as the RWMF far superior.

“In a sense, we were years before our time, as we’ve been placing interactivity and inclusion as the core of the RWMF since 1998”. Mary Wan highlighted during her presentation to the crowd of 700 industry members.

The gamification of events has become the new tactic of event organisers to create a deeper connection and a fonder memory in participants, instilling in them a sense of ownership over the event.

“By involving the crowds in workshops and tutorials, they are not just attending an event, they are becoming a part of that event, and in doing so that event becomes a part of their identity. They will always return.” Mary Wan explained.

The impact of an interactive event goes further than just customer satisfaction, as it has also aided the RWMF in its main objective, which is cultural art and music appreciation, conservation and revival.

The RWMF has been voted as one of the top 25 World Music Festivals by Songlines Magazine for six years in a row and has achieved various international events and public relations awards over the past 19 years.

Other events which shared the panel were Yanshui Beehive Fireworks Festival in Tainan, Taiwan, listed as the third largest folk celebration in the world; the regionally famous Sapporo Snow Festival in Japan; and the attractive Chartres Festival of Light in France.

“Our home-grown event sat on par with events in Taiwan, Japan and France. We came come a long way from humble beginnings. We are overjoyed to see the RWMF getting the recognition it deserves.” Mary Wan stressed.

The AMF is an established international platform for Meetings, Incentives, Conference and Exhibitions (MICE) experts to discuss their industry challenges and solutions, with over 6000 attendees to date over the past 10 years.

Organised by the Taiwan External Trade Development Council (TAITRA) and commissioned by the Bureau of Foreign Trade, Ministry of Economic Affairs.

Photo shows Mary Wan Mering with other presenters at Asian MICE Forum.

Photo shows Mary Wan Mering with other presenters at Asian MICE Forum.

Issued by:

Communications Unit
SARAWAK TOURISM BOARD
T: +6 082-423600  F: +6 082-416700
E: [email protected]
Date: 20 September 2016

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