Tourism Malaysia

1Malaysia International Tourism Night Floral Parade 2011 set to glitter at Putrajaya Lake

1Malaysia International Tourism Night Floral Parade 2011 set to glitter at Putrajaya Lake

For the first time ever, the Ministry of Tourism Malaysia will be organizing the 1Malaysia International Tourism Night Floral Parade (1MITNFP) 2011, which is set to shine at the Putrajaya Lake, from July 9 until July 17, 2011. Minister of Tourism Dato’ Seri Dr. Ng Yen Yen will be present at the 1MITNFP 2011 to officiate the Opening Ceremony on July 9, 2011. There will also be a closing ceremony on July 17, 2011.

The theme for 1MITNFP 2011 will be ‘Magic of the Night’ which is portrayed by the colourful lights that represent the vibrant floral species and designs as well as the multicultural facade of the ASEAN region. The parade will be presented on boats filled with colourful and spectacular decorations depicting the exotic flora and fauna and icons representing each participant. The parade will begin after sunset.

The event comprises of two components, namely The Parade of the Night Floral Boats at Putrajaya Lake and Static Night Floral Boats Display where all participating boats will be in a static display after the floating parade. Visitors and tourists will be able to have a closer look and appreciate the designs and details of each floral boat.

There will also be a contest in several categories, namely Overall best Boat, Most Creative Boat, Best Lighted Boat and Most Popular Boat where the winners will be chosen based on evaluation by panel judges appointed by the Ministries as well as on public poll.

Other attractions awaiting visitors at the 1MITNFP 2011 include exhibition by 20 tourism related booths that offer various tourism product and packages for the public, a photography contest of Night Floral Boats, fireworks display, performance by musical and cultural group including Shafinaz, Rhythm of Borneo Group, No Noise Percussion Group, Balle Balle, Nakasutra Group, Mokaba Group, PCC Orchestra, Kiruba Group, Fresco Harmonica Group, fun facilities and competitions including 1Malaysia Green 1Malaysia Clean and Tarian Cuti-Cuti 1Malaysia.

This parade has attracted participations from 13 countries and organisations, namely Brunei, Cambodia, Melaka, Perlis, Terengganu, Perak, Johor, Putrajaya, Pahang, AirAsia, Sunway Group, I-Berhad and also Tourism Malaysia.

Besides showcasing to the world that the 1MITNFP 2011 is signature event to attract global tourists to the country, this event also aims to introduce and promote the diversity and richness of nature, culture and tradition of ASEAN and the Plus Three Countries. This is tandem with the intra-ASEAN and Plus Three tourist traffic which has always been the largest component of tourist arrivals to the region. Hence, promoting the region as a single unique tourism destination is timely and can maximise the region’s potentials, with close collaboration and cooperation among all the ASEAN Member State and the Plus three Countries.

The 1MITNFP 2011 will be held in conjunction with the Floria Putrajaya Festival, Malaysia’s premier outdoor garden and flower showcase, which displays the best of the Malaysia’s and international landscape and horticulture industry. In 2010, this festival attracted participation from nine countries namely Australia, Canada, Indonesia, Japan, Netherland, New Zealand, Serbia, Taiwan and United Kingdom. More than 600,000 international and domestic tourists visited the festival last year. For 2011, some 700,000 people are expected to visit the 1MITNFP 2011.

This event will be broadcasted live on national television as well as through international media and news network participating in the event. Overseas organisations under Tourism Malaysia’s Mega Familiarization Programme are expected to feature this event in their respective publications/network worldwide.

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