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Identifying Potential Tourism Products For Promotion

Identifying Potential Tourism Products For Promotion

Kuching, Friday – Sarawak Tourism Product Management team had organised six Sarawak Product Experience (SPE) trips throughout the State to identify and study potential tourism products in order to compile and share the information on  potentials for  promotion in its focus markets.

The  programme  organised by  Visitor’s Information Centres (VIC) in Miri, Kuching and Sibu aim to advise and help  product owners in positioning their products. It is also target customers effectively and to enhance visitors’ experience for a good value to their visits while in Sarawak.

The six products visited since early this year were heritage trails in the highland (Long Semadoh to Ba’kelalan), Iban animal tracking at Batang Ai, Maludam, Mukah, diving sites in Miri and Sarikei, the “fruits basket of Sarawak”.

“The team gain insightful knowledge through the SPEs and this also brings opportunity to meet the local product owners while exploring tourism opportunities in the potential areas.” said Maurice Balang the Manager – Product Management Corporate Relations of STB.

Maurice further mentioned that the team when in the field were given briefing by the product owner before experiencing the various products and advising on improvements to make it more marketable.

“Other of the identified products are in Long Semadoh, in the Lun Bawang highlands which include the paddy farms owned by the seven villages in the area and also the hanging bridge, Batu Narit and Tagang system at Long Lidung” Maurice added.

SPE is one of the strategic direction taken up by Sarawak Tourism to further provide the feedback from product owners to match it with the needs of tour operators.

SPE Long Telingan

Briefing done by a local guide at Puneng Trusan, Long Telingan

Issued by:  

Communications Unit
SARAWAK TOURISM
T: +6 082-423600  F: +6 082-416700
E: [email protected]

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Identifying Potential Tourism Products For Promotion

Identifying Potential Tourism Products For Promotion

Kuching, Friday – Sarawak Tourism Product Management team had organised six Sarawak Product Experience (SPE) trips throughout the State to identify and study potential tourism products in order to compile and share the information on  potentials for  promotion in its focus markets.

The  programme  organised by  Visitor’s Information Centres (VIC) in Miri, Kuching and Sibu aim to advise and help  product owners in positioning their products. It is also target customers effectively and to enhance visitors’ experience for a good value to their visits while in Sarawak.

The six products visited since early this year were heritage trails in the highland (Long Semadoh to Ba’kelalan), Iban animal tracking at Batang Ai, Maludam, Mukah, diving sites in Miri and Sarikei, the “fruits basket of Sarawak”.

“The team gain insightful knowledge through the SPEs and this also brings opportunity to meet the local product owners while exploring tourism opportunities in the potential areas.” said Maurice Balang the Manager – Product Management Corporate Relations of STB.

Maurice further mentioned that the team when in the field were given briefing by the product owner before experiencing the various products and advising on improvements to make it more marketable.

“Other of the identified products are in Long Semadoh, in the Lun Bawang highlands which include the paddy farms owned by the seven villages in the area and also the hanging bridge, Batu Narit and Tagang system at Long Lidung” Maurice added.

SPE is one of the strategic direction taken up by Sarawak Tourism to further provide the feedback from product owners to match it with the needs of tour operators.

SPE Long Telingan

Briefing done by a local guide at Puneng Trusan, Long Telingan

Issued by:  

Communications Unit
SARAWAK TOURISM
T: +6 082-423600  F: +6 082-416700
E: [email protected]

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Sarawak Tourism Board At ASEAN Travel Forum

Sarawak Tourism Board At ASEAN Travel Forum

KUCHING, Friday – The Sarawak Tourism Board is participating in the 36th ASEAN Tourism Forum (ATF) for the Travel Exchange (TRAVEX) event being held in Singapore on January 18 to 20.

ATF is a regional cooperative effort between ASEAN countries held annually to build and strengthen relations between the different sectors in the ASEAN tourism industry, as well as attract more tourists from non-ASEAN countries.

TRAVEX is the longest running ASEAN leisure travel trade event, providing an opportunity for 1600 delegates with 500 exhibitions to present their tourism products and services to the potential buyers and industry key players.

The interconnectivity of ASEAN-member countries creates a unique marketing advantage in packaging and promoting tourism to outside countries, and TRAVEX embraces that advantage.

The Board is attending and representing Sarawak with tour information and packages from different tour agencies throughout Sarawak.

With a business-to-business appointment structure, providing 15-minute appointment between buyers and sellers, the Board will be providing appointments for industry partners during TRAVEX such as Merdeka Palace Hotel Suites, Kuching Holidays Car Rental and Minda Nusantara Tours Travel Agencies, Miri.

The Board hopes to take this opportunity to open new networking opportunities, maintain old ones, as well as gain insight on the future of ASEAN tourism as a whole.

As one of the oldest and well-established tour and travel forums in the region, the Board considers the ATF and all its facets as an important Trade Fair for 2017.

ATF

Picture shows Gustino Basuan, STB’s Marketing Manager (left) having discussion with one of the buyers.

 

Issued by:

Communications Unit
SARAWAK TOURISM BOARD
T: +6 082-423600  F: +6 082-416700
E: [email protected]

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Taiwan Charter Flights To Reconnect Business Friendship

Taiwan Charter Flights To Reconnect Business Friendship

Taipei, Taiwan, Saturday: –  The charter flight initiatives  between Taiwan and Sarawak  was hoped to open up more opportunities for tourists and businessmen to be reconnected  giving them mutual benefits, Deputy Chief Minister and Minister for Tourism, Datuk Amar Abang Haji Johari Tun Openg said last night.

Speaking at an appreciation dinner for Taiwanese partners at a hotel here, he said the charter flight will be a bridge to facilitate more business, tourists’ arrivals and bonding among the people that have been separated for a long period of time.

“The people of Taiwan and Borneo shared their ancient ancestry but the large-scale Austronesian expansion that began around 5000–2500 BC where they migrated out from Taiwan and headed southeast to the rest of the Philippines and into the islands of the Celebes Sea, Borneo and Indonesia had separated us,” he added.

“It is time now to rekindle this ancestral lineage and I am pleased that our direction in the charter flight initiative  is in the right direction  to bring back and foster better relationship between Taiwanese and Sarawakians.” he enthused.

Expressing the hope for better connectivity between Taiwan and Sarawak, he assured that the Sarawak Tourism Board (STB) will continue its strategic direction and focus on building accessibility to facilitate exchange of the flow of tourists, visitors and the business community.

“I am pleased  that with this  direction and I hope  that the charter initiatives will continue to  move a step further  to be upgraded into schedule charter and eventually schedule flight in the near future,” he hoped.

“I would like to take this opportunity to encourage our partners in Taiwan to explore these potentials and to be mutually benefit from the initiatives,” he pointed out.

He thanked particularly the office of the Malaysian Friendship and Trade Centre under the leadership of Datuk Adeline Leong, who was also present and Tourism Malaysia office in Taipei for their continuous support in assisting the STB in the promotion of Sarawak in Taiwan.

He said that his Ministry and STB were committed in further expanding its tourism promotion in the region and particularly in Taiwan and he equally hoped that the local industry partners will be able to share the enthusiasm and to profit from the business ventures.

Datuk Amar Abang Johari later presented mementoes of appreciation to partners including to the General Manager of See Mark Travel Services, Mark Chen and the Managing Director of China Dragon Travel Services, Hsiao Kuo Kang.

Also present at the dinner were Datuk Amar Abang Johari’s wife, Datuk Amar Hajah Juma’ani Tuanku Haji Bujang, the Assistant Minister for Tourism, Datuk Lee Kim Shin, STB Chairman, Datuk Haji Abdul Wahab Aziz, the Permanent Secretary to the Ministry of Tourism, Arts and Culture, Datu Ik Pahon Joyik and also the Acting Chief Executive Officer of the Sarawak Tourism Board, Mary Wan Mering.

The Minister and his entourage left Taiwan for home later this afternoon after a successful four-day official visit.

taiwan-dinner-2016

Picture shows Datuk Amar Abang Johari (right) presenting an appreciation memento to Hsiao of China Dragon Travel Services. Also seen are Datuk Abdul Wahab (centre) and Datuk Lee.

Issued by:

Communications Unit
SARAWAK TOURISM BOARD
T: +6 082-423600  F: +6 082-416700 M: +6 019 858 9084
Email: [email protected]

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