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China Agents Responded On Sarawak Tourism Opportunities

China Agents Responded On Sarawak Tourism Opportunities

Kuching, Monday – 20 selected travel agents from Guangzhou and Shenzhen, China will be in the City to do tourism product inspection from December 28 to January 1 as part of the promotion initiative for Air Asia’s Direct Kuching-Shenzhen flight.

These top China agents are selected from the list of more than 70 agents that turned up at the Sarawak Tourism Board (STB) and Air Asia’s business sessions that were held in Guangzhou and Shenzhen on December 13 and 14 respectively.

The five-day familiarisation trip will enable the China agents to see and check for themselves the various Sarawak tourism product experiences and also the various hotel properties while at the same time they will be given opportunities to do networking sessions with local travel partners.

The Business sessions were being conducted by STB with five Sarawak hoteliers and eight travel agents attending to propose their tour packages to their China travel operators.

Meanwhile, Sarawak trade partners who participated at the two business sessions in Guangzhou and Shenzhen have expressed satisfaction on the outcome of the Roadshow trip.

The opportunity to meet up with quality big time China travel agents was intended to share business opportunities available in packaging the Sarawak tourism products and also a networking platform to discuss business potentials.

Meanwhile, the Assistant Minister for Tourism, Datuk Lee Kim Shin, who also led the roadshow delegation together with the Chairman of STB, Datuk Abdul Wahab Aziz, expressed satisfaction on the outcome of the trip.

“The Business sessions allow us to meet more than 70 China’s agents and they are very enthusiastic about Sarawak as it is seen as a new destination”, he said.

The proposed direct flight has given new window of opportunities for the industry and with the strong business support from these China based agents, we hope that it will turn a new chapter on China potential tourism market for Sarawak, he added.

He was optimistic that China’s huge tourism market will open up the travel and hospitality business in the State and bringing in tourism related investment opportunities to spur up development in the State.

“STB will continue to collaborate with Air Asia to tap the travel potential in South China especially now that we will have the direct flight and the need to sustain it,” he reiterated.

The Assistant Minister called on industry partners to prepare for the influx of China tourists with the availability of the direct flight and he equally hoped that more direct flight will be planned in the future connecting Miri to China as well.

Meanwhile, tourism promotion for the proposed direct flight was extended to Kalimantan Barat where Indonesians are expected to transit in Kuching to catch the flight to South China.

STB had earlier organised the Sarawak Travel Fair in Pontianak on November 17 to 18 and the proposed direct flight to Shenzhen which had received favourable acceptance to the Indonesians, said the Acting Chief Executive Officer, Mary Wan Mering.

Adding that it will be a double bonus to the state, the arrivals of Indonesian on transit to South China augurs well for the tourism arrival into the State, she said.

While admitting that air connectivity is crucial in getting the tourists into the state, she said   without it, a double hurdle challenge is in for us to promote the destination in the market place.

We are truly thankful to Air Asia for being able to look into our needs, she enthused.

China Agents

Picture show, the Sarawak delegation with Datuk Lee (front row fourth from left) with Datuk Wahab on his right with their China guests posing a thumb up photo opportunity   after finishing the Shenzhen business session.

 

Issued by:

Communications Unit
SARAWAK TOURISM BOARD
T: +6 082-423600  F: +6 082-416700
E: [email protected]

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PIBAKIS Christmas Getaway Treat By STB And Tourism Industry Partners

PIBAKIS Christmas Getaway Treat By STB And Tourism Industry Partners

Miri, Sunday – Sarawak Tourism Board (STB) together with tourism industry partners Mega Hotel, Miri Crocodile Farm and Brighton Travel Tours, hosted a Christmas getaway treat on Saturday with 25 children accompanied by their parents and the staff of Persatuan Ibu Bapa Kanak-Kanak Istimewa (PIBAKIS) centre in Lutong.

STB’s spokesperson said the event was part of the board’s ongoing corporate social responsibility (CSR) programme.

It is held to share the festive joy of Christmas together with the special children in collaboration with the tourism industry partners.

Earlier, the children were brought for a leisure and educational trip to Miri Crocodile Farm cum Mini Zoo in Kuala Baram.

The farm is the first and the largest Crocodile Farm in the northern region of Sarawak and is also known as one of the tourism attractions.

After the tour, the group was hosted a lunch at Mega Hotel. Also present were representatives from Mega Hotel, Miri Crocodile Farm, Brighton Travel Tours and the chairman of PIBAKIS, Yeo Kian Leong.

Miri FamTrip

The cheerful faces of the children after their visit to Miri Crocodile Farm

Miri FamTripWelcoming remarks and briefing by the Managing Director of Miri Crocodile Farm, Kapitan Chai Kuen Ming

 

Issued by:

Communications Unit
SARAWAK TOURISM BOARD
T: +6 082-423600  F: +6 082-416700
E: [email protected]

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Identifying Potential Tourism Products For Promotion

Identifying Potential Tourism Products For Promotion

Kuching, Friday – Sarawak Tourism Product Management team had organised six Sarawak Product Experience (SPE) trips throughout the State to identify and study potential tourism products in order to compile and share the information on  potentials for  promotion in its focus markets.

The  programme  organised by  Visitor’s Information Centres (VIC) in Miri, Kuching and Sibu aim to advise and help  product owners in positioning their products. It is also target customers effectively and to enhance visitors’ experience for a good value to their visits while in Sarawak.

The six products visited since early this year were heritage trails in the highland (Long Semadoh to Ba’kelalan), Iban animal tracking at Batang Ai, Maludam, Mukah, diving sites in Miri and Sarikei, the “fruits basket of Sarawak”.

“The team gain insightful knowledge through the SPEs and this also brings opportunity to meet the local product owners while exploring tourism opportunities in the potential areas.” said Maurice Balang the Manager – Product Management Corporate Relations of STB.

Maurice further mentioned that the team when in the field were given briefing by the product owner before experiencing the various products and advising on improvements to make it more marketable.

“Other of the identified products are in Long Semadoh, in the Lun Bawang highlands which include the paddy farms owned by the seven villages in the area and also the hanging bridge, Batu Narit and Tagang system at Long Lidung” Maurice added.

SPE is one of the strategic direction taken up by Sarawak Tourism to further provide the feedback from product owners to match it with the needs of tour operators.

SPE Long Telingan

Briefing done by a local guide at Puneng Trusan, Long Telingan

Issued by:  

Communications Unit
SARAWAK TOURISM
T: +6 082-423600  F: +6 082-416700
E: [email protected]

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Article source: http://sarawaktourism.com/blog/feed/

Identifying Potential Tourism Products For Promotion

Identifying Potential Tourism Products For Promotion

Kuching, Friday – Sarawak Tourism Product Management team had organised six Sarawak Product Experience (SPE) trips throughout the State to identify and study potential tourism products in order to compile and share the information on  potentials for  promotion in its focus markets.

The  programme  organised by  Visitor’s Information Centres (VIC) in Miri, Kuching and Sibu aim to advise and help  product owners in positioning their products. It is also target customers effectively and to enhance visitors’ experience for a good value to their visits while in Sarawak.

The six products visited since early this year were heritage trails in the highland (Long Semadoh to Ba’kelalan), Iban animal tracking at Batang Ai, Maludam, Mukah, diving sites in Miri and Sarikei, the “fruits basket of Sarawak”.

“The team gain insightful knowledge through the SPEs and this also brings opportunity to meet the local product owners while exploring tourism opportunities in the potential areas.” said Maurice Balang the Manager – Product Management Corporate Relations of STB.

Maurice further mentioned that the team when in the field were given briefing by the product owner before experiencing the various products and advising on improvements to make it more marketable.

“Other of the identified products are in Long Semadoh, in the Lun Bawang highlands which include the paddy farms owned by the seven villages in the area and also the hanging bridge, Batu Narit and Tagang system at Long Lidung” Maurice added.

SPE is one of the strategic direction taken up by Sarawak Tourism to further provide the feedback from product owners to match it with the needs of tour operators.

SPE Long Telingan

Briefing done by a local guide at Puneng Trusan, Long Telingan

Issued by:  

Communications Unit
SARAWAK TOURISM
T: +6 082-423600  F: +6 082-416700
E: [email protected]

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Sarawak Tourism Board At ASEAN Travel Forum

Sarawak Tourism Board At ASEAN Travel Forum

KUCHING, Friday – The Sarawak Tourism Board is participating in the 36th ASEAN Tourism Forum (ATF) for the Travel Exchange (TRAVEX) event being held in Singapore on January 18 to 20.

ATF is a regional cooperative effort between ASEAN countries held annually to build and strengthen relations between the different sectors in the ASEAN tourism industry, as well as attract more tourists from non-ASEAN countries.

TRAVEX is the longest running ASEAN leisure travel trade event, providing an opportunity for 1600 delegates with 500 exhibitions to present their tourism products and services to the potential buyers and industry key players.

The interconnectivity of ASEAN-member countries creates a unique marketing advantage in packaging and promoting tourism to outside countries, and TRAVEX embraces that advantage.

The Board is attending and representing Sarawak with tour information and packages from different tour agencies throughout Sarawak.

With a business-to-business appointment structure, providing 15-minute appointment between buyers and sellers, the Board will be providing appointments for industry partners during TRAVEX such as Merdeka Palace Hotel Suites, Kuching Holidays Car Rental and Minda Nusantara Tours Travel Agencies, Miri.

The Board hopes to take this opportunity to open new networking opportunities, maintain old ones, as well as gain insight on the future of ASEAN tourism as a whole.

As one of the oldest and well-established tour and travel forums in the region, the Board considers the ATF and all its facets as an important Trade Fair for 2017.

ATF

Picture shows Gustino Basuan, STB’s Marketing Manager (left) having discussion with one of the buyers.

 

Issued by:

Communications Unit
SARAWAK TOURISM BOARD
T: +6 082-423600  F: +6 082-416700
E: [email protected]

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