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UK to be Key Market for Sarawak Tourism Board’s Promotional Activities

UK to be Key Market for Sarawak Tourism Board’s Promotional Activities

Sarawak Tourism Board unveiled the Visit Sarawak Year logo yesterday on November 7, 2018, as a precursor to its official launch in January 2019 at an industry event held in London today.

The Visit Sarawak logo will be the anchor emblem for the Visit Sarawak campaign.

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, Datuk Haji Abdul Karim Hamzah said that the Visit Sarawak campaign is envisioned to place Sarawak on the tourism map as one of the preferred tourism destinations in Southeast Asia.

“The tagline, “More to Discover” underscores Sarawak Tourism Board’s strategy to position the state as a plethora of culture, adventure, nature, food, and festivals (CANFF) offerings that are not found anywhere else in the world, and ready to be discovered,” he said.

“Last year, we received 33,399 more British tourists as compared to 31,274 in 2016 a 6.79% increase which is a good indicator of gaining interest from travellers from the UK market”.

As of July this year, Sarawak received 19,784 arrivals from the UK and with the hope to reach a 10% growth this year.

He cited that the seven days Kuching combine with Mulu packages which are favoured by tourists from the UK with Central Sarawak being a rising attraction.

“We will be looking to intensify efforts to increase arrivals from the UK in the coming year while at the same time to increase their length of stay to at least 10 days in Sarawak”.

British tourists can now look forward to more new packages that will provide competitively priced offerings focusing on culture, adventure, nature, food and festivals, he added.

Sarawak had recorded a total spending of RM8.59 billion from tourism in 2017, which accounted for 7.9% of its gross domestic product (GDP).

International arrivals to Sarawak clocked in at 2.6 million last year. Some of the key international markets for Visit Sarawak will be UK, Germany, the Benelux, China, Australia, and ASEAN countries. ASEAN countries were a key source of visitors, which accounted for 48.98% or 2.38 million arrivals in 2017.

The newly-minted Sarawak Tourism Board CEO, Askor said, “Digital will be a large part of our campaign. Besides creating content on digital platforms to reach out to our markets, we are also developing a mobile app which will anchor the discovery process for all our visitors.”

Sarawak Tourism Board’s new logo multi-coloured logo spells out “Sarawak” with the tagline, “More to discover” to represent the aspirations of the campaign.

Comprising seven colours, in curled script, the red and yellow colours represent the state flag while orange represents the strong spirit and vibrant energy of the different ethnic communities within Sarawak, which is quintessential to Sarawak’s diverse tourism proposition. Green is used to represent the verdant rainforests abundant with wildlife and blue is used to represent the calmness of the ocean along Sarawak’s long coastline.

The uniqueness of the logo is augmented by the hornbill, which replaces the letter “A,” representing Sarawak’s moniker, “Bumi Kenyalang,” or “Land of the Hornbills” that the State has been known for many years, which is also an important symbol of luck to the indigenous people of Sarawak.

Sharzede Datu Salleh Askor (second left) at the prize presentation to the grand prize lucky draw winner that night, Jayne Byott (centre), Corporate Events Manager of J.M.B. Associates, United Kingdom. Also present at the occasion are Tuan Haji Ibrahim Noordin, STB Board of Director (second right), Richard De Villa, Marketing Manager UK Europe, Malaysia Airlines (right) and Rosmarie Wong of The Ranee Boutique (left).

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Malaysia Travel Guide

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Kuala Lumpur, Oct 16 ~ Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, the Honourable Datuk Haji Abdul Karim Rahman Hamzah today unveiled the Visit Sarawak Year logo as a precursor to its official launch in January 2019 at an industry event held in Kuala Lumpur today.

The Visit Sarawak logo will be the anchor emblem for the Visit Sarawak campaign.

Designed to connote fun, and friendliness, the multi-coloured logo spelling out “Sarawak” with the tagline, more to discover, represents the aspirations of the campaign.

Comprising seven colors, in curled script, the red and yellow colours represent the state flag while orange represents the strong spirit and vibrant energy of the different ethnic communities within Sarawak, which is quintessential to Sarawak’s diverse tourism proposition. Green is used to represent the verdant rainforests abundant with wildlife and blue is used to represent the calmness of the ocean along Sarawak’s long coastline.

The uniqueness of the logo is augmented by the hornbill, which replaces the letter “A,” representing Sarawak’s moniker, “Bumi Kenyalang,” or “Land of the Hornbills” that the State has been known for many years, which is also an important symbol of luck to the indigenous people of Sarawak.

Hamzah said that the Visit Sarawak campaign is envisioned to place Sarawak on the tourism map as one of the preferred tourism destinations in Southeast Asia.

“The tagline, “More to Discover” underscores Sarawak Tourism Board’s strategy to position the state as a plethora of culture, adventure, nature, food, and festivals (CANFF) that is not found anywhere else in the world, and ready to be discovered.”

“We will be looking at rolling out through the line campaigns in each of our target markets with the aim to increase visitor arrivals to Sarawak to 5.2 million by the end of 2019. Last year, we achieved 4.86 million tourist arrivals and we are well on our way to achieve our target of 5.25 million this year.”

He said that the State will target six international markets with domestic tourists at the fore.

Sarawak had recorded a total spending of RM8.59 billion from tourism in 2017, which accounted for 7.9% of its gross domestic product (GDP).

Domestic arrivals will be one of the key targets.

“We will target an increase of 12% in arrivals from the Malaysian market. We are confident that we will be able to achieve our target as Sarawak has a lot to offer Malaysians as we have everything at a fraction of the price, just a little more than an hour away from the West Malaysia.”

International arrivals to Sarawak clocked in at 2.6 million last year. Some of the key international markets for Visit Sarawak will be UK, Germany, the Benelux, China, Australia, ASEAN countries. ASEAN countries were a key source of visitors, which accounted for 48.98% or 2.38 million arrivals in 2017.

Askor said that the campaign will revolve around four strategic thrusts.

Askor said, “Digital will be a large part of our campaign. Besides creating content on digital platforms to reach out to our markets, we are also developing a mobile app which will anchor the discovery process for all our visitors.”

The event saw a performance by award-winning Sarawakian songstress, Dayang Nurfaizah, and Tuku Kame, an award-winning world music band who has conducted global tours.

 


About Sarawak

A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 27 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.

 

About Sarawak Tourism Board

Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines world music magazine (2011 – 2015).

For media enquiries, please contact:

Susan Tan,
Vantage Communications,
[email protected],
+6019-5731688

Gustino Basuan,
Sarawak Tourism Board,
[email protected],

+6019-879 2223

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Malaysia Travel Guide

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Kuala Lumpur, Oct 16 ~ Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, the Honourable Datuk Haji Abdul Karim Rahman Hamzah today unveiled the Visit Sarawak Year logo as a precursor to its official launch in January 2019 at an industry event held in Kuala Lumpur today.

The Visit Sarawak logo will be the anchor emblem for the Visit Sarawak campaign.

Designed to connote fun, and friendliness, the multi-coloured logo spelling out “Sarawak” with the tagline, more to discover, represents the aspirations of the campaign.

Comprising seven colors, in curled script, the red and yellow colours represent the state flag while orange represents the strong spirit and vibrant energy of the different ethnic communities within Sarawak, which is quintessential to Sarawak’s diverse tourism proposition. Green is used to represent the verdant rainforests abundant with wildlife and blue is used to represent the calmness of the ocean along Sarawak’s long coastline.

The uniqueness of the logo is augmented by the hornbill, which replaces the letter “A,” representing Sarawak’s moniker, “Bumi Kenyalang,” or “Land of the Hornbills” that the State has been known for many years, which is also an important symbol of luck to the indigenous people of Sarawak.

Hamzah said that the Visit Sarawak campaign is envisioned to place Sarawak on the tourism map as one of the preferred tourism destinations in Southeast Asia.

“The tagline, “More to Discover” underscores Sarawak Tourism Board’s strategy to position the state as a plethora of culture, adventure, nature, food, and festivals (CANFF) that is not found anywhere else in the world, and ready to be discovered.”

“We will be looking at rolling out through the line campaigns in each of our target markets with the aim to increase visitor arrivals to Sarawak to 5.2 million by the end of 2019. Last year, we achieved 4.86 million tourist arrivals and we are well on our way to achieve our target of 5.25 million this year.”

He said that the State will target six international markets with domestic tourists at the fore.

Sarawak had recorded a total spending of RM8.59 billion from tourism in 2017, which accounted for 7.9% of its gross domestic product (GDP).

Domestic arrivals will be one of the key targets.

“We will target an increase of 12% in arrivals from the Malaysian market. We are confident that we will be able to achieve our target as Sarawak has a lot to offer Malaysians as we have everything at a fraction of the price, just a little more than an hour away from the West Malaysia.”

International arrivals to Sarawak clocked in at 2.6 million last year. Some of the key international markets for Visit Sarawak will be UK, Germany, the Benelux, China, Australia, ASEAN countries. ASEAN countries were a key source of visitors, which accounted for 48.98% or 2.38 million arrivals in 2017.

Askor said that the campaign will revolve around four strategic thrusts.

Askor said, “Digital will be a large part of our campaign. Besides creating content on digital platforms to reach out to our markets, we are also developing a mobile app which will anchor the discovery process for all our visitors.”

The event saw a performance by award-winning Sarawakian songstress, Dayang Nurfaizah, and Tuku Kame, an award-winning world music band who has conducted global tours.

 

 

 


 

About Sarawak

A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 27 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.

 

About Sarawak Tourism Board

Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines world music magazine (2011 – 2015).

 

For media enquiries, please contact:

Susan Tan,
Vantage Communications,
[email protected],
+6019-5731688

Gustino Basuan,
Sarawak Tourism Board,
[email protected],

+6019-879 2223

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Tourism Malaysia

Five-star at Kuta

The Italian restaurant Bene commands spectacular sunset views for diners lucky enough to book a table by the floor-to-ceilingglass walls.The Italian restaurant Bene commands spectacular sunset views for diners lucky enough to book a table by the floor-to-ceiling
glass walls.

A stylish new resort along the famed Kuta Beach marks the transformation of a much-loved landmark.

KUTA’S maddening traffic jams, which usually begin at the airport, often mark an unlikely start to a visitor’s holiday at the idyllic tropical paradise that is Bali.

But it’s to be expected, as Kuta is one of the earliest areas of Bali to draw tourists and is one of the original “3K’s of the backpackers� trail, along with Kathmandu and Bangkok’s Khao San Road.

My taxi swerves and jostles its way through narrow lanes packed with pedestrians and vehicles, before turning a corner into Jalan Pantai Kuta. Although it’s early morning, surfers are already riding the waves as Kuta is a renowned surfing paradise.

And, it’s directly across the beach that the brand new Sheraton Bali Kuta has opened as the first five-star resort in the area.

Sprawled across prime ocean-front land, the hotel is touted to mark the transformation of Kuta from a backpackers’ paradise into a more upmarket destination on par with the Sanur or Seminyak areas where well-heeled tourists congregate.

Guestrooms are devoid of typically Balinese features and decor. Instead, they are contemporary with a neutral palette and the
hotel brand’s plush signature bed.

Two traditional Balinese dancers welcome me at the entrance, making a pretty photo op against a sculpted bronze waterfall illuminated with silver lotuses. Elevators lead me to the lobby upstairs, where an unexpected view of the ocean directly across the hotel appears.

The expansive, naturally ventilated space is completely column-free, offering a panoramic view of Kuta Beach just beyond the swimming pool below. As contemporary as the Sheraton is, its architecture and interior design is inspired by Balinese culture.

Mounted on the ceiling is a beautifully decorated replica of a jukung boat, a customary fishing boat used in Bali, while decorative wall-sconces are made from laser-cut stainless steel with traditional Balinese geringsing pattern.

After a typically warm welcome by the Balinese staff, I head for my deluxe guest room, one of 203 spread around the resort’s low-lying blocks. In line with the contemporary style of this Sheraton property, my room is minimalist with Balinese design inspiration.

Decked out in a neutral palette, the room is spacious and uncluttered, and thoughtfully designed without any fussy décor. A small balcony accessible via a sliding glass door is positioned diagonally so that it overlooks green lawns with views of the beach just across the road.

The elegant design is accentuated by a lovely mother-of-pearl shell that reflects the ocean, which is seen in the coffee table and bathroom wall. A freestanding bathtub, rainforest showers and exquisite Statuario Italian marble over the vanity offer just the right amount of luxury. Each room features a plush signature Sheraton Sweet Sleeper Bed that makes for wonderful slumber.

Bathrooms arevery spaciouswith freestandingtubs,rainforestshowers andmarbled vanitybacked by amother-ofpearltiled wall.Bathrooms are
very spacious
with freestanding
tubs,
rainforest
showers and
marbled vanity
backed by a
mother-ofpearl
tiled wall.

I head for a late breakfast at Feast, the hotel’s all-day dining outlet. Located on the ground level, it can be accessed from the street. Vivid magenta tones add a vibrant energy to the place, which I find to be very cheerful after a slumber.

Many guests gush over the extensive breakfast buffet here, and it’s easy to see why as it’s truly a feast. Open kitchens dish up freshly cooked eggs, noodles, pancakes and waffles. I love the free flow of freshly-squeezed-to-order fruit and vegetable juices and Balinese or Italian gourmet coffees.

Homemade yogurts, Western continental fare, Asian specialities and an assortment of just-baked breads and pastries make every breakfast special.

It isn’t often I dig into scoops of ice creams for breakfast paired with crispy Churros, but it’s impossible not to be tempted at a restaurant named Feast.

In the afternoon, I explore the adjoining Beachwalk, a brilliant new concept of an open-air mall that was designed by EnviroTec, a Jakarta-based architectural firm that also worked on the Sheraton, as both properties belong to the same company.

Soft veils of green vines hang from each circular level that was inspired by Bali’s picturesque padi fields. The restaurants are contained in little pods encircled by water and plants, while the over 200 retail outlets offer a mix of local and imported brands.

While the Sheraton Bali Kuta will no doubt attract many business travellers due to its facilities and ample meeting rooms, it is also a very family-friendly hotel. Its family programme ensures that little guests are welcomed with their own drinking bottles which allow them a free-flow of soft drinks, juices or milk.

They also enjoy a Kids Eat Free package, while just next door at Beachwalk is the Miniapolis water park and Cheeky Monkey Playground.

Evenings are best reserved for the hotel, as this is where we enjoy some truly spectacular sunset views over Kuta Beach from the building’s elevated position. I spend the first evening catching it from the wind-swept open rooftop deck of Bene, which is the hotel’s casual Italian trattoria which offers mesmerising views of the beautiful Balinese Straits.

This is a much-in-demand space for hosting private functions or sunset cocktails, ideal for the hotel’s business travel segment.

A table at Bene’s is just as magical, as the floor-to-ceiling glass walls are specifically designed for the views over wine and some tasty wood-fired pizzas or some more elegant fare. But for me, a quiet spot off the pool deck is the best place to enjoy the blazing palette of dusk.

Sunsets tend to stir a certain sort of melancholy in me. It makes me reflect how the day has gone by and the possibilities that come with tomorrow. The Sheraton Bali Kuta indeed offers a welcome respite from Kuta’s crazily crowded haunts of rowdy bars and nightclubs.

Time will soon tell if it marks the start of a renewal for Kuta.