Tag: Visit Sarawak Campaign

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VSC Commemorative Stamp to Launch at MATTA2019

VSC Commemorative Stamp to Launch at MATTA2019

March 14, 2019

Two sets of stamps sporting Sarawak themed imagery will be launched on March 15, one of which is the limited edition ‘Visit Sarawak campaign’ commemorative stamp set.

The commemorative set will only be available at the Sarawak Booth number 5058 – 5063 5068 – 5073 (Hall 5) at MATTA Fair in PWTC, from March 15 to 17.

Only 400 copies of these VSC commemorative stamps will be available for those who buy Sarawak packages or participate in activities and games at the Sarawak Booth.

The Sarawak Tourism Board encourages stamp collectors to come to purchase a package or participate in games at the booth to add these iconic Sarawak stamps to their collection.

Among activities at the booth are a Photo Booth Instagram Contest, puzzle games and Rubik’s cube game.

The commemorative stamps are accompanied by a special folder featuring some iconic images of Sarawak, with detailed descriptions of the attractions that can be found in Sarawak.

Featured on the stamps are elements in culture and nature, unique to Sarawak, such as a traditional orang ulu longhouse, pua kumbu designs and a Bidayuh dancer.

The second set of stamps with a different design will be launched on March 15th and will be available for purchase at post offices throughout Malaysia, as a part of Pos Malaysia’s support for the Visit Sarawak Campaign.

Aside from games, the Sarawak booth at MATTA will also feature a virtual reality display, musical performances by local Sarawakian band Meruked, food sampling and tuak tasting, as well as ‘Show Tell’, featuring sago worms, local fruit and pepper plants.

16 Sarawak partners will be attending the Fair, namely Amogha Tours Travel, Borneo Happy Farm, Borneo Highlands Hornbill Golf Jungle Club Berhad, Brighton Travel Tour, CPH Travel Agencies, Great Leap Tours, Greatown Travel Sdn. Bhd., Hotel Grand Continental Kuching, Inter-Continental Travel Centre, Kuching Holidays Car Rental, Mega Hotel, Miri, Sunshine Joytour Borneo, Tanahmas Hotel Sibu, Tourism Hospitality Group, SEDC Sarawak, Tropical Adventure Tours Travel, and Tune Hotel Waterfront Kuching.

There are great deals on offer at the Sarawak booth, with packages as low as RM230 and great discounts up to 30%, offering tour options throughout Sarawak.

Seen below are the Melaka and Sarawak Stamps that can be found at any Pos Malaysia after March 15th.

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STB to Ramp up Tourism Promo in the Netherlands

STB to Ramp up Tourism Promo in the Netherlands

January 28, 2019

Sarawak Tourism Board (STB) is set to ramp its tourism promotion in the Netherlands with at least three Dutch operators who have expressed their interests in joint marketing collaboration.

“It’s timely as we are now promoting aggressively our Visit Sarawak Campaign”  said STB Chief Executive Officer, Sharzede Datu Haji Salleh Askor after a destination briefing session which was attended by 15 Dutch operators and media partners here yesterday.

“I am glad we could offer a concrete proposal to the operators such as Fox Verre Reizen, Pangea Travel and Sawadee Reizen”, said Sharzede and adding that the agents are ready to go big time in Sarawak.

“What interests them is the destination that features responsible tourism and Sarawak has it, keeping to its theme as the destination that offers culture, adventure, nature, food and festival”, she added.

Sharzede admitted that “Sarawak has lost its ‘visibility’ in the Dutch market in the past years but we are determined to move in and partner these agents leveraging on the Visit Sarawak Campaign”, she explained.

“Yes, the arrival numbers were down, especially after the airline tragedy of 2014 when we lost the direct flight from Amsterdam to Kuala Lumpur and that had affected the business of the Dutch operators” added Sharzede.

“After meeting the operators today, we are confident that we will be make inroads with our proposal offered to these operators to partner them in their promotional effort in the Netherlands”, she explained.

“What excites our Dutch partners are the new product experiences that we now have, including the central region and also the newly rejuvenated products like the Old Kuching Heritage Trail”.

“The Dutch have their ‘Kanaal’ and we too have canals in Mukah and these product similarities especially in the central region have aroused interests among our Dutch partners, giving us an opportunity to connect closely with them”, enthused Sharzede.

What we do now is ensure that these operators are shown and are able to experience the new products first hand, with familiarization trips organised by the Board partnering with local agents, she said.

Sharzede, who was joined by Rosni Mamat, First Secretary to the Embassy of Malaysia at The Hague, expressed high hopes in revitalising the Dutch-speaking markets, acknowledging that the destination product compatibility would take the Sarawak tourism industry to greater heights.

From the series of engagements we had with the Dutch operators, we believe the Dutch tourists look for experiential tourism and also choose destinations that subscribe to the principles of responsible tourism and as such Sarawak could leverage of these standards and values to position itself among the favoured destination in the region, she added.

Calling on the local industry partners to be industrious in churning out more tourism products and packages to remain competitive and be relevant, Sharzede was of the opinion that the long haul market of the Benelux will continue to be the main supplier of tourists in the coming years.

Meanwhile, both Product Managers from Fox Verre Reizen and Sawadee Reizen had also expressed their interests to do a familiarization trip to Sarawak in order for them to have a first-hand experience of the destination whereas the Product Manager of Pangea Travel had, indicated his intention to include the Central Region as a new product in their promotional catalogue.

STB is on a week-long tourism promotion mission to Finland and Holland to attend the MATKA Travel Fair in Helsinki and also conducted destination briefing and partners’ engagement session in Amsterdam with local Sarawak partners.

The mission was supported by Tourism Malaysia’s office at The Hague.

While in Helsinki on Tuesday, the STB delegation were guests at the office of the Malaysian Embassy’s First Secretary, Norhalilah Abdul Jalil.

Norhalilah (left) with Sharzede at her office.

 

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STB Celebrates CNY by Promoting Iconic Sarawak Animals

STB Celebrates CNY by Promoting Iconic Sarawak Animals

January 15, 2019

Kuching, Tuesday – Sarawak Tourism Board (STB) celebrates this Chinese New Year by promoting Sarawak’s iconic animal, the Bornean Bearded Pig.

Around 24% of Sarawak’s population are of Chinese descent, making the lunar New Year a big celebration throughout the state every year.

The use of the ang pau is a tradition celebrated by Chinese communities throughout Sarawak and the world, where the elders give red packets to children on the Lunar New Year for good fortune.

In more modern renditions of the red packet, the animal of the Chinese zodiac for that year is often featured on the front.

As the Visit Sarawak Campaign continues, STB used this opportunity to celebrate the local cultural tradition of celebrating the lunar New Year by printing red packets for their partners in tourism, as well as promoting Sarawak’s distinct nature, this year being the Bornean Bearded Pig.

Bako National Park’s Bornean Bearded Pig is one of the most popular animals in the park, second only to the proboscis monkey, it became the perfect option for the “red packet”.

The ang pau packets will be shared with STB’s tourism industry partners and visitors, as well as Tourism Malaysia offices in China, Hong Kong and Taiwan to promote Sarawak to the China market.

“For our Visit Sarawak Campaign, we are using every opportunity to highlight Sarawak’s unique features, in this case our rich Chinese culture as well as our unique endemic fauna, such as the bearded pig which can be found in Bako National Park,” said CEO of Sarawak Tourism Board, Sharzede Datu Haji Salleh Askor.

Visitors to Sarawak can find these red packets after January 21st at the Visitor Information Centre (VIC) in Kuching, Miri and Sibu.

The VICs are located at the Sarawak Tourism Complex at the Old Court House in Kuching, Lot 452 at Jalan Melayu in Miri, and at the Sibu Heritage Centre in Sibu.

STB has already expressed plans on continuing the use of indigenous animals in their Chinese New Year ang paus.

Bako National Park is Sarawak’s oldest and most visited national park, located a 45 minute drive and 15 minute boat ride away from Kuching city, with a population of endemic animals, with the bearded pig as one of them.

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Kuching to kick off Visit Sarawak Campaign as it rings in New Year

Sarawak will usher in the New Year with a countdown celebration and the launching of its Visit Sarawak campaign.

Tourism, Arts, Culture, Youth and Sports Minister Datuk Abdul Karim Rahman Hamzah said thousands of people were expected to attend the event at the Kuching Waterfront on Dec 31.

“There will be a lot of activities starting from 5pm until midnight, including cultural performances and a concert by national and local artistes.

“Simultaneously, we will launch the Visit Sarawak campaign, which is very important in our effort to bring in more tourists, starting from next year,” he told a press conference here on Thursday (Dec 20).

Tourism, Arts, Culture, Youth and Sports Minister Datuk Abdul Karim Rahman Hamzah pointing to the “Sarawak: More to Discover” tagline for the Visit Sarawak campaign which starts next year. – Photo credit: ZULAZHAR SHEBLEE / THE STAR

Read full article here…

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Royal Brunei Airlines to fly Brunei-Kuching route beginning Dec 28

Royal Brunei Airlines to fly Brunei-Kuching route beginning Dec 28

November 16, 2018

MIRI: Sarawak will have an opportunity to increase its tourists influx, in line with the Visit Sarawak Campaign next year with Royal Brunei Airlines (RB) new Brunei – Kuching route commencing on Dec 28.

Minister for Tourism, Arts, Culture, Youth and Sports Datuk Abdul Karim Hamzah said Sarawak welcomes the new route which could bring in tourists and tourism money into the state.

“We are very proud of our heritage and very proud of what we have. I believe that Brunei also feels the same about their heritage and everything that we have down here, we want to showcase to the outside world,” he said yesterday.

He spoke at a press conference after witnessing the signing of memorandum of agreement (MoA) between RB and Sarawak Tourism Board (STB) at Royal Brunei Recreation Club, in Bandar Seri Begawan, Brunei.

Also present at the MoA ceremony were Brunei’s Minister of Primary Resources and Tourism Dato Seri Setia Awang Ali Apong; RB chief executive officer (CEO) Karam Chand and STB CEO Sharzede Datuk Salleh Askor.

The CEO of Sarawak Tourism Board, Sharzede Datu Haji Salleh Askor, and CEO of Royal Brunei Airlines (RB), Karam Chand, officially signed the MOA and had an exchange of documents, commencing RB’s flights to Kuching beginning in December. The signing was witnessed by Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, Datuk Haji Abdul Karim Rahman Hamzah and Brunei Minister of Primary Resources and Tourism, Dato Seri Setia Awang Haji Ali bin Apong.

Read the full Borneo Post article here…

Updated on 16 November, 2018.

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