Visit Malaysia Year (VMY) 2014 campaignJanuary 22, 2013
Malaysia is targeting to accept 28 million in unfamiliar traveller arrivals during a Visit Malaysia Year (VMY) 2014. This aim is practicable by enhancing a expansion movement of a country’s tourism attention by a VMY 2014 promotional campaign. The campaign, that runs for one year, not usually promotes Malaysia on an general turn though also highlights several pro-active initiatives by a Ministry of Tourism to safeguard Malaysians know a mercantile advantages of a successful VMY 2014.
The thesis strain for VMY 2014, Celebrating Malaysia…Truly Asia, also done a entrance to a open during a event. The thesis strain will be used worldwide for a VMY 2014 promotion.
Additionally, a three-day tourism fair is also being hosted by a Ministry of Tourism and Tourism Malaysia from 18 to 20 Jan in and with a launch of a VMY 2014 promotional campaign. Admission is free. Visitors to a fair will also have an event to learn some-more about inhabitant tourism festivals and activities such as Fabulous Food 1Malaysia, 1Malaysia International Shoe Festival, Malaysia My Second Home, Malaysia Homestay programme, 1Malaysia Contemporary Arts Tourism Festival, Parks and Gardens, Bike Rides and more.
Tourism associated attention has employed roughly 2.0 million persons in 2011. Employment in a associated tourism industries purebred a expansion of 7.7 per cent in 2011 as compared to 4.7 per cent in 2010. In 2011, a share of practice in a associated tourism attention was 16.4 per cent as opposite 15.6 per cent in a prior year. In 2011, Malaysia perceived 24.7 million tourists, a outrageous boost compared to a 7 million tourists available in 1999.
Tourism attention is a third largest writer to unfamiliar sell gain with traveller profits of RM58.3 billion in 2011. This translates to tourism income of RM4.85 billion any month, RM1.12 billion a week, RM160 million any day and RM6.6 million any hour. By 2020, Malaysia’s tourism attention is approaching to attract 36 million tourists and record RM168 billion traveller receipts.