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Malaysia Travel Guide

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Kuala Lumpur, Oct 16 ~ Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, the Honourable Datuk Haji Abdul Karim Rahman Hamzah today unveiled the Visit Sarawak Year logo as a precursor to its official launch in January 2019 at an industry event held in Kuala Lumpur today.

The Visit Sarawak logo will be the anchor emblem for the Visit Sarawak campaign.

Designed to connote fun, and friendliness, the multi-coloured logo spelling out “Sarawak” with the tagline, more to discover, represents the aspirations of the campaign.

Comprising seven colors, in curled script, the red and yellow colours represent the state flag while orange represents the strong spirit and vibrant energy of the different ethnic communities within Sarawak, which is quintessential to Sarawak’s diverse tourism proposition. Green is used to represent the verdant rainforests abundant with wildlife and blue is used to represent the calmness of the ocean along Sarawak’s long coastline.

The uniqueness of the logo is augmented by the hornbill, which replaces the letter “A,” representing Sarawak’s moniker, “Bumi Kenyalang,” or “Land of the Hornbills” that the State has been known for many years, which is also an important symbol of luck to the indigenous people of Sarawak.

Hamzah said that the Visit Sarawak campaign is envisioned to place Sarawak on the tourism map as one of the preferred tourism destinations in Southeast Asia.

“The tagline, “More to Discover” underscores Sarawak Tourism Board’s strategy to position the state as a plethora of culture, adventure, nature, food, and festivals (CANFF) that is not found anywhere else in the world, and ready to be discovered.”

“We will be looking at rolling out through the line campaigns in each of our target markets with the aim to increase visitor arrivals to Sarawak to 5.2 million by the end of 2019. Last year, we achieved 4.86 million tourist arrivals and we are well on our way to achieve our target of 5.25 million this year.”

He said that the State will target six international markets with domestic tourists at the fore.

Sarawak had recorded a total spending of RM8.59 billion from tourism in 2017, which accounted for 7.9% of its gross domestic product (GDP).

Domestic arrivals will be one of the key targets.

“We will target an increase of 12% in arrivals from the Malaysian market. We are confident that we will be able to achieve our target as Sarawak has a lot to offer Malaysians as we have everything at a fraction of the price, just a little more than an hour away from the West Malaysia.”

International arrivals to Sarawak clocked in at 2.6 million last year. Some of the key international markets for Visit Sarawak will be UK, Germany, the Benelux, China, Australia, ASEAN countries. ASEAN countries were a key source of visitors, which accounted for 48.98% or 2.38 million arrivals in 2017.

Askor said that the campaign will revolve around four strategic thrusts.

Askor said, “Digital will be a large part of our campaign. Besides creating content on digital platforms to reach out to our markets, we are also developing a mobile app which will anchor the discovery process for all our visitors.”

The event saw a performance by award-winning Sarawakian songstress, Dayang Nurfaizah, and Tuku Kame, an award-winning world music band who has conducted global tours.

 

 

 


 

About Sarawak

A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 27 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.

 

About Sarawak Tourism Board

Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines world music magazine (2011 – 2015).

 

For media enquiries, please contact:

Susan Tan,
Vantage Communications,
[email protected],
+6019-5731688

Gustino Basuan,
Sarawak Tourism Board,
[email protected],

+6019-879 2223

Share

Article source: http://sarawaktourism.com/blog/feed/

Categories
Malaysia Travel Guide

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Kuala Lumpur, Oct 16 ~ Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, the Honourable Datuk Haji Abdul Karim Rahman Hamzah today unveiled the Visit Sarawak Year logo as a precursor to its official launch in January 2019 at an industry event held in Kuala Lumpur today.

The Visit Sarawak logo will be the anchor emblem for the Visit Sarawak campaign.

Designed to connote fun, and friendliness, the multi-coloured logo spelling out “Sarawak” with the tagline, more to discover, represents the aspirations of the campaign.

Comprising seven colors, in curled script, the red and yellow colours represent the state flag while orange represents the strong spirit and vibrant energy of the different ethnic communities within Sarawak, which is quintessential to Sarawak’s diverse tourism proposition. Green is used to represent the verdant rainforests abundant with wildlife and blue is used to represent the calmness of the ocean along Sarawak’s long coastline.

The uniqueness of the logo is augmented by the hornbill, which replaces the letter “A,” representing Sarawak’s moniker, “Bumi Kenyalang,” or “Land of the Hornbills” that the State has been known for many years, which is also an important symbol of luck to the indigenous people of Sarawak.

Hamzah said that the Visit Sarawak campaign is envisioned to place Sarawak on the tourism map as one of the preferred tourism destinations in Southeast Asia.

“The tagline, “More to Discover” underscores Sarawak Tourism Board’s strategy to position the state as a plethora of culture, adventure, nature, food, and festivals (CANFF) that is not found anywhere else in the world, and ready to be discovered.”

“We will be looking at rolling out through the line campaigns in each of our target markets with the aim to increase visitor arrivals to Sarawak to 5.2 million by the end of 2019. Last year, we achieved 4.86 million tourist arrivals and we are well on our way to achieve our target of 5.25 million this year.”

He said that the State will target six international markets with domestic tourists at the fore.

Sarawak had recorded a total spending of RM8.59 billion from tourism in 2017, which accounted for 7.9% of its gross domestic product (GDP).

Domestic arrivals will be one of the key targets.

“We will target an increase of 12% in arrivals from the Malaysian market. We are confident that we will be able to achieve our target as Sarawak has a lot to offer Malaysians as we have everything at a fraction of the price, just a little more than an hour away from the West Malaysia.”

International arrivals to Sarawak clocked in at 2.6 million last year. Some of the key international markets for Visit Sarawak will be UK, Germany, the Benelux, China, Australia, ASEAN countries. ASEAN countries were a key source of visitors, which accounted for 48.98% or 2.38 million arrivals in 2017.

Askor said that the campaign will revolve around four strategic thrusts.

Askor said, “Digital will be a large part of our campaign. Besides creating content on digital platforms to reach out to our markets, we are also developing a mobile app which will anchor the discovery process for all our visitors.”

The event saw a performance by award-winning Sarawakian songstress, Dayang Nurfaizah, and Tuku Kame, an award-winning world music band who has conducted global tours.

 


About Sarawak

A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 27 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.

 

About Sarawak Tourism Board

Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines world music magazine (2011 – 2015).

For media enquiries, please contact:

Susan Tan,
Vantage Communications,
[email protected],
+6019-5731688

Gustino Basuan,
Sarawak Tourism Board,
[email protected],

+6019-879 2223

Share

Article source: http://sarawaktourism.com/blog/feed/

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Tourism Malaysia

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Tourism Malaysia

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All Malaysia Info

Virtual Travel Fair 5: Travel during your fingertips

The Virtual Travel Fair 2013 by The Star Online’s allMalaysia.info is on! It offers perceptive travellers a conveninent and afforable approach to travel, with loads of finished options.

With over 4,000 transport packages in a camber of dual weeks, a Virtual Travel Fair 2013 is back, earnest travellers even improved deals than ever.

What improved approach to emporium for your holiday than from a comfort of your home and with a morality of a rodent click. It’ll save we a con of visiting a earthy satisfactory – i.e. a large crowds and parking woes.

This is a fifth book of a fair, organized by The Star Online’s information and transport portal allMalaysia.info and powered by a Smart Online Travel Assistant (SOTA). It is hold twice a year in Mar and September.

This installment runs from Mar 13 to 29 and visitors also get to attend in an e-auction shred to bid for their elite getaway.

Aside from a extraordinary e-auction attraction, a vital drawcard is a prizes that wait – for each smallest transaction of RM100 during this practical transport fair, we mount a possibility of winning a 3D2N Macau Holiday package (includes flight, stay during a four-star hotel, daily breakfast, half-day city debate and a cooking for dual persons)

There is also no necessity of transport accumulation judging by a volume of packages offering this time – suitable for holidaymakers opposite all age and income level.

According to SOTA, this Virtual Travel Fair stimulates a earthy consumer transport satisfactory where business are offering transport packages from suppliers worldwide over a singular website, turn a clock.

While other websites do run online transport fairs, they are cramped to an assembly of transport packages offering by brick-and-mortar fairs.

The noted disproportion with this Virtual Travel Fair is that transport deals offering are accessible exclusively online from mixed operators, among a 1,400-plus transport agents and hotels worldwide that use this SOTA platform.

Navigation around a website is also user-friendly and easy with buttons that safeguard all information is available. In fact a engagement knowledge might good supplement to a fun of your holiday!

If we are endangered about a flawlessness of online payments, worry not as it is done really protected with secure remuneration getaways like iPay88 and PayPal, both of that are systems used by Virtual Travel Fair given a start.

Account holders of Maybank2u and CIMB Clicks Online banking can also select to compensate for their transport packages around this option.

With environmental alertness now a fury and pledge, make it some-more than only mouth use by starting this tiny step of going immature with online bookings.

It might seem considerate in a incomparable support of a world though each grant towards Mother Earth counts. If as many of us can assistance cut down on a need to expostulate to transport fairs or accept promotional paper materials about these deals, positively that’s assisting to revoke petrol expenditure and a slicing down of trees.

Even buntings, banners or cosmetic bags need not finish adult as nonessential wastes in landfills. Mother Earth would positively conclude that!

There will also be propitious pull prizes to win and present rebates that we get to enjoy.

To check out a best deals that Malaysia’s inaugural online satisfactory can offer, revisit allmalaysia.info/virtualtravelfair

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