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Malaysia Travel Guide

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Kuala Lumpur, Oct 16 ~ Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, the Honourable Datuk Haji Abdul Karim Rahman Hamzah today unveiled the Visit Sarawak Year logo as a precursor to its official launch in January 2019 at an industry event held in Kuala Lumpur today.

The Visit Sarawak logo will be the anchor emblem for the Visit Sarawak campaign.

Designed to connote fun, and friendliness, the multi-coloured logo spelling out “Sarawak” with the tagline, more to discover, represents the aspirations of the campaign.

Comprising seven colors, in curled script, the red and yellow colours represent the state flag while orange represents the strong spirit and vibrant energy of the different ethnic communities within Sarawak, which is quintessential to Sarawak’s diverse tourism proposition. Green is used to represent the verdant rainforests abundant with wildlife and blue is used to represent the calmness of the ocean along Sarawak’s long coastline.

The uniqueness of the logo is augmented by the hornbill, which replaces the letter “A,” representing Sarawak’s moniker, “Bumi Kenyalang,” or “Land of the Hornbills” that the State has been known for many years, which is also an important symbol of luck to the indigenous people of Sarawak.

Hamzah said that the Visit Sarawak campaign is envisioned to place Sarawak on the tourism map as one of the preferred tourism destinations in Southeast Asia.

“The tagline, “More to Discover” underscores Sarawak Tourism Board’s strategy to position the state as a plethora of culture, adventure, nature, food, and festivals (CANFF) that is not found anywhere else in the world, and ready to be discovered.”

“We will be looking at rolling out through the line campaigns in each of our target markets with the aim to increase visitor arrivals to Sarawak to 5.2 million by the end of 2019. Last year, we achieved 4.86 million tourist arrivals and we are well on our way to achieve our target of 5.25 million this year.”

He said that the State will target six international markets with domestic tourists at the fore.

Sarawak had recorded a total spending of RM8.59 billion from tourism in 2017, which accounted for 7.9% of its gross domestic product (GDP).

Domestic arrivals will be one of the key targets.

“We will target an increase of 12% in arrivals from the Malaysian market. We are confident that we will be able to achieve our target as Sarawak has a lot to offer Malaysians as we have everything at a fraction of the price, just a little more than an hour away from the West Malaysia.”

International arrivals to Sarawak clocked in at 2.6 million last year. Some of the key international markets for Visit Sarawak will be UK, Germany, the Benelux, China, Australia, ASEAN countries. ASEAN countries were a key source of visitors, which accounted for 48.98% or 2.38 million arrivals in 2017.

Askor said that the campaign will revolve around four strategic thrusts.

Askor said, “Digital will be a large part of our campaign. Besides creating content on digital platforms to reach out to our markets, we are also developing a mobile app which will anchor the discovery process for all our visitors.”

The event saw a performance by award-winning Sarawakian songstress, Dayang Nurfaizah, and Tuku Kame, an award-winning world music band who has conducted global tours.

 

 

 


 

About Sarawak

A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 27 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.

 

About Sarawak Tourism Board

Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines world music magazine (2011 – 2015).

 

For media enquiries, please contact:

Susan Tan,
Vantage Communications,
[email protected],
+6019-5731688

Gustino Basuan,
Sarawak Tourism Board,
[email protected],

+6019-879 2223

Share

Article source: http://sarawaktourism.com/blog/feed/

Categories
Malaysia Travel Guide

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Kuala Lumpur, Oct 16 ~ Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, the Honourable Datuk Haji Abdul Karim Rahman Hamzah today unveiled the Visit Sarawak Year logo as a precursor to its official launch in January 2019 at an industry event held in Kuala Lumpur today.

The Visit Sarawak logo will be the anchor emblem for the Visit Sarawak campaign.

Designed to connote fun, and friendliness, the multi-coloured logo spelling out “Sarawak” with the tagline, more to discover, represents the aspirations of the campaign.

Comprising seven colors, in curled script, the red and yellow colours represent the state flag while orange represents the strong spirit and vibrant energy of the different ethnic communities within Sarawak, which is quintessential to Sarawak’s diverse tourism proposition. Green is used to represent the verdant rainforests abundant with wildlife and blue is used to represent the calmness of the ocean along Sarawak’s long coastline.

The uniqueness of the logo is augmented by the hornbill, which replaces the letter “A,” representing Sarawak’s moniker, “Bumi Kenyalang,” or “Land of the Hornbills” that the State has been known for many years, which is also an important symbol of luck to the indigenous people of Sarawak.

Hamzah said that the Visit Sarawak campaign is envisioned to place Sarawak on the tourism map as one of the preferred tourism destinations in Southeast Asia.

“The tagline, “More to Discover” underscores Sarawak Tourism Board’s strategy to position the state as a plethora of culture, adventure, nature, food, and festivals (CANFF) that is not found anywhere else in the world, and ready to be discovered.”

“We will be looking at rolling out through the line campaigns in each of our target markets with the aim to increase visitor arrivals to Sarawak to 5.2 million by the end of 2019. Last year, we achieved 4.86 million tourist arrivals and we are well on our way to achieve our target of 5.25 million this year.”

He said that the State will target six international markets with domestic tourists at the fore.

Sarawak had recorded a total spending of RM8.59 billion from tourism in 2017, which accounted for 7.9% of its gross domestic product (GDP).

Domestic arrivals will be one of the key targets.

“We will target an increase of 12% in arrivals from the Malaysian market. We are confident that we will be able to achieve our target as Sarawak has a lot to offer Malaysians as we have everything at a fraction of the price, just a little more than an hour away from the West Malaysia.”

International arrivals to Sarawak clocked in at 2.6 million last year. Some of the key international markets for Visit Sarawak will be UK, Germany, the Benelux, China, Australia, ASEAN countries. ASEAN countries were a key source of visitors, which accounted for 48.98% or 2.38 million arrivals in 2017.

Askor said that the campaign will revolve around four strategic thrusts.

Askor said, “Digital will be a large part of our campaign. Besides creating content on digital platforms to reach out to our markets, we are also developing a mobile app which will anchor the discovery process for all our visitors.”

The event saw a performance by award-winning Sarawakian songstress, Dayang Nurfaizah, and Tuku Kame, an award-winning world music band who has conducted global tours.

 


About Sarawak

A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 27 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.

 

About Sarawak Tourism Board

Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines world music magazine (2011 – 2015).

For media enquiries, please contact:

Susan Tan,
Vantage Communications,
[email protected],
+6019-5731688

Gustino Basuan,
Sarawak Tourism Board,
[email protected],

+6019-879 2223

Share

Article source: http://sarawaktourism.com/blog/feed/

Categories
Tourism Malaysia

A Journey Through Phantasmagoria Royal – Floria Putrajaya and Magic of the Night 2016

Royal Floria Putrajaya, Malaysia’s leading annual flower and garden festival, and Magic of the Night 2016 saw Putrajaya come to life among a sea of colour and vibrant lights.

Almost 740,000 people — the majority young families enjoying the first week of school holidays — attended the May 27 to June 4 event, with organisers aiming to showcase Putrajaya as the ‘City in a Garden’ or ‘City of Flowers’.

The theme for this year’s event was ‘Chrysanthemum’, with entrants unveiling a series of never-ending floral arrangements featuring carnations, spider lilies, roses and millions of chrysanthemums, which exploded in colour, interspersed with unique, locally created works of art.

Hundreds of creative exhibitions from government sector, corporations, schools, universities and independent artists were vying for 28 awards under four categories covering gardens, flowers, design and water-colour painting, with organisers commending the improvement in design concept, work standard and quality of planted materials from last year.

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For the second year running, DBKL was awarded the FLORIA Putrajaya Garden Cup Trophy for their elegant arrangement and design that again garnered the most attraction. During the awards ceremony, Royal Floria Putrajaya also entered the Malaysia Book of Records for the tallest glutinous rice exhibit. The 7.15m structure was erected jointly by Putrajaya Floria Sdn Bhd and the Putrajaya Community that operates the Heritage Village.

Other notable exhibits included the Chrysanthemum Garden and Candy Courtyard. These featured a mesh of natural arrangements interlaced with mechanical structures that gave a modern twist to your simple floral decoration.

Malaysia’s royal families also did not fail to impress with the Johor royal family presenting a beautiful replica of their palace and royal crown taking home the Gold Award for their display.

There was even a section designed to resemble the ancient Chinese royal court, which housed the Magic of Bonsai and Suiseki exhibit. These were living works of art, which had taken years of cultivation, pruning nurturing and sculpturing.

The Magical Garden, which housed the Mystical Forest and Mermaid’s World, was a unique combination of projected images employing holograms and the latest technology to create spectacular visuals and serene backdrops.

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List of highlights included:

  • Magical Garden featuring Mystical Forest and Mermaid’s World
  • Chrysanthemum Garden and Candy Courtyard
  • Floral Pavilion featuring the Tree of Life
  • The Magic of Bonsai and Suiseki
  • Terrarium: Magic In The Glass
  • Special Gardens
  • Government and Corporate Gardens
  • Gardens of Malaysia
  • Designer Gardens
  • School and University Gardens
  • Cat’s Pavilion
  • Arts and Crafts Bazaar
  • Horticulture Market and Garden Bazaar

The Magic of the Night 2016 was again undoubtedly the star attraction with thematic barges representing each Malaysian state in a beautiful, neon-lit parade wowing the masses.

Sabah entrant

The boats featured colourful lights and handcrafted three-dimensional designs of indigenous flora and fauna. The more creative and elaborate displays included traditional dancers as well. The Sabah float in particular was a standout promoting the region’s native rainforests, hornbills and orang-utans.

The boats were stationed on the Putrajaya Lake under the Putrajaya Bridge which was lit with multi-coloured flood lights and lasers. The evening ended with the nightly fireworks display.

Royal Floria Putrajaya flower and garden show and Magic of the Night 2016 was a spectacular event showcasing the many colours and personas of Malaysia. It is perfect for families, couples or just a peaceful night out. Be sure to check it out in 2017!

Head to http://www.floriaputrajaya.com.my/ for more information.

 

Article source: http://blog.tourism.gov.my/feed/