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Tourism Malaysia

Selangor’s rustic delights

Tour guide Rashid Hisham putting the finishing touches on a scarecrow in a padi field in TanjongKarang, Selangor.Tour guide Rashid Hisham putting the finishing touches on a scarecrow in a padi field in Tanjong
Karang, Selangor.

A homestay programme offers community living, sustainable agro-tourism and a whole lot of merriment.

STANDING in knee-high grass under the blazing afternoon sun, Rashid Hisham takes a step back to survey his handiwork on the figure.

“This doesn’t look quite right. She needs something to make her look more ayu (demure),� he says, whipping out a white headscarf from a bag of clothes and throwing it over the scarecrow’s coconut head.

“Ah, I need a woman to tie this on her. I’m not very good at it,� the 53-year-old confesses with a grin.

If there is one thing to learn from this man, it is that scarecrows are meant to keep the birds away, but they should not scare people.

We are in a padi field in an idyllic village tucked away in Tanjong Karang, Selangor, where the United Federation of Travel Agents’ Association (UFTAA) congress        delegates have gathered to try their hands at harvesting rice with traditional hand-held harvesting tools.

Rashid, a tour guide with Agrotourism Sungai Sireh, says he feels absolutely at home in the rice fields. Padi planting and harvesting is his specialty, and he often brings visitors to the area.

As it is padi-harvesting season, the delegates are shown a method of hand-threshing after their padi field expedition, which involved beating sheaves of rice stalks against a hard surface to separate the grains from the stalks.

On this post-congress familiarisation excursion hosted by Tourism Selangor, they are given a crash course on the community’s culture and rural lifestyle – a sneak peak into what visitors to the Agrotourism Homestay Sungai Sireh can expect to experience during their stay.

Despite it being their first time, a few of the delegates prove rather adept at ketupat-weaving as well.

The United Federation of Travel Agents’ Association (UFTAA) congress delegateswere taught how to weave ketupat at the Agrotourism Homestay Sungai Sireh.— ROUWEN LIN/The StarThe United Federation of Travel Agents’ Association (UFTAA) congress delegates
were taught how to weave ketupat at the Agrotourism Homestay Sungai Sireh.
— ROUWEN LIN/The Star

The humble rice plant, common as it is here, is a novelty to many of them and they are quite delighted to reap the fruits of their labour. Placing a few stalks of rice carefully into her bag, Nevin Ozkan from Northern Cyprus says she intends to bring them home to her grandchildren.

“I would like to show them these rice stalks as it is nothing they have seen before. Back in Cyprus, we don’t have padi fields like you do here,� she says.

Ahmed Nor Osman from Somalia describes the rice harvesting experience as “very nice, very interesting.�

Wiping the sweat from his brow, he says, “But I didn’t expect it to be so hot here; it is just like in Somalia.�

All for one

Launched in April 1995, the homestay programme is a community-based agrotourism project. The main operation site is located in Sungai Sireh, but there are several other neighbouring villages involved.

Sixty homes have taken on the role of host family to visitors, and the number is growing by the day. Full board is offered (there are different packages available) and visitors can join in the daily activities of the community for the duration of their stay.

Global Environment Centre (GEC) senior biodiversity officer, Nagarajan Rengasamy, explains that GEC is collaborating with the homestay folks to help develop eco-tourism and agro-tourism products and programmes.

“We also advise on how to make use of resources in a sustainable way,� he says.

Depending on the time of year, visitors can participate in different community activities, including fishing, kayaking or fruit picking.

“We sometimes bring the visitors to the padi fields to catch eels with their bare hands. These eels burrow in the soft mud, make a hole in it, and then live in it. Some tourists are a bit apprehensive about using their hands, so we give them a fishing rod,� relates Nagarajan.

And catching the eel is only half the fun; the cooking and eating after that makes up the other half!

“The villagers will show them how to make soup with eel. They believe it is a nutritious tonic, very beneficial for one’s health,� he says.

Most evenings end with merry-making, complete with dance and song accompanied by traditional musical instruments.

Past and present

According to Nagarajan, some 8.000 visitors participated in the homestay programme last year. Of these, around 2,000 are foreigners, mostly from South Korea, Japan and European countries.

“The irrigation system in the padi fields are from the days of the Japanese occupation in the 1940s,� he shares. “So the Japanese in particular have a special interest in coming to visit the villages as we are still using the same technology that they introduced here.�

For visitors who have the means to return frequently, the homestay programme offers a little incentive out in the fields: an opportunity to monitor your crops.

A small site in the padi fields has been set aside solely for visitors to work on.

“They plant the padi and then can return as often as they like to check on the progress of the plants,� says Nagarajan.

“Four to five months later, it is ready to be harvested. Some people actually come back to harvest the rice they planted!�

One of the largest remaining contiguous areas of peatland in the Peninsula is accessible from these villages. Most of the peat swamp forests in the country have been logged or degraded, and this peat swamp forest, covering an area of 70,000ha, has been identified as a conservation site.

Nagarajan describes the North Selangor peat swamp forest as “really big – it is the size of Singapore!�

And lest you think that community living in the village is routine and perhaps dull, Nagarajan discloses that surprises are aplenty: just last September, around 500 Asian Openbill Storks descended upon the padi fields, where they remain until today.

These migratory birds, usually found in Sri Lanka, India and Thailand, are not commonly seen here.

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Cuisine in Melaka

MELAKA FESTIVAL 2012 A RESOUNDING SUCCESS

Melaka Art and Performance Festival 2012 a resounding success

Appiah Annan from Ghana performing Sankofa / Photo from melakafestival.com

Sep 28, 2012

MELAKA, Malaysia – The largest and only site specific art and performance festival on a UNESCO World Heritage site ended on a high note today as artists and performers celebrated a successful three-day festival. From September 21-23, Melaka was filled with art installations and performances by more than 50 renowned local and international artists.

Artists from Malaysia, Indonesia, Thailand, Australia, France, Ghana, South Korea, Ireland, Brazil, Italy, the Netherlands, Morocco, Canada, Poland, and the USA performed in the streets along St. Paul’s Hill where the asphalt became their canvas.

Running for the fourth year, the Melaka Arts and Performance Festival (MAPFest) is an innovative contemporary festival featuring dance, performance art, visual art, film, and music. The closing of the festival culminated in the gathering of all MAPFest artists and performers as they performed “Eulogy for The Living,” a large-scale performance, which provided a spectacular and soulful finale to the festival. The play was directed by the Founding Creative Director, Tony Yap, accompanied by live music and projections by Khaled Sabsabi.

“We were overwhelmed by the response throughout the festival. These three days has truly shown that Melaka has the potential to be an international hub for arts and performances. We are definitely looking forward for a bigger and better festival next year,” said Andrew Ching, Founder and Producer of the Festival.

As a supporter of the festival, the Malaysia Convention Exhibition Bureau (MyCEB) shares the same vision. Zulkefli Sharif, Chief Executive Officer of MyCEB, said, “Our collaboration with MAPFest this year is a successful one as it proves that Malaysia can be a center stage for global events. Melaka, which is a UNESCO World Heritage site, was the ideal venue to host such an inspiring showcase of the arts.”

The event attracted over 20,000 attendees, including an estimated 4,000 overseas visitors. Festival goers participated in a dance workshop by Australia’s leading Afrocontemporary dance practitioner, Appiah Annan of Asanti Dance Theatre, as he introduced traditional and contemporary approaches to dance from his motherland, Ghana.

Many people also took part in a forum discussion themed, “Melaka intersections: Living space/museum town” by Associate Professor Cheryl Stock, Director of Postgraduate Studies Creative Industries Faculty of the Queensland University of Technology.

MAPFest 2012 was directed by Tony Yap, in his capacity as the Founding Creative Director. He was one of the principle performers with IRAA Theatre (1989-1996) and has worked extensively in Australia and overseas including the Agamemnon Festival Colline Torinese, Italy, and The Trojan Woman, Vienna International Art Festival. As the founding Artistic Director of Mixed Company (now The Tony Yap Company) in 1993, he has made a commitment to the exploration and creation of an individual dance theatre language that is informed by psycho-physical research, Asian shamanistic trance dance, butoh, voice, and visual design.

MAPFest 2012 is produced by Arts Performance Festival Melaka Sdn Bhd and is supported by Tourism Malaysia, the Melaka State government, together with the efforts of E-Plus Entertainment, Mercatus Plus Malaysia, Badan Warisan Malaysia, Kingdom of the Netherlands, the French and The Netherlands Embassies, the Australian government, the Australian High Commission, Australia Malaysia Institute, Multicultural Arts Victoria, the Embassy of France, The Tony Yap Company, Nyoba Kan, Simone Lourey, and William Randall.

Source: melakafestival.com

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Cuisine in Melaka

MELAKA FEST STARTS TOMORROW

Email    Print 20 September 2012 | last updated at 10:34PM

Taking arts to Malacca streets

THE largest and only site specific art and performance festival on a Unesco heritage site returns to Malacca for the fourth time from tomorrow to Sunday.

The Mapfest 2012 team

The Melaka Art And Performance Festival or Mapfest 2012, held daily at 10am, has performances by more than 50 local and international artistes from Malaysia, Indonesia, Thailand, Australia, France, Ghana, South Korea, Ireland, Brazil, Italy, the Netherlands, Morocco, Canada, Poland and the United States.
They will perform on the streets along St Paul’s Hill and the asphalt will become their canvas.

Mapfest 2012 draws from Malacca’s famous heritage sites to create a space for contemporary culture and artistic practice. It will have components such as Cerita Pendek (Short Stories) 1 and 2, visual arts, discussions and workshops.
Cerita Pendek brings together dance, music and performances from all participating artistes in short works over two nights at St Paul’s Church.

On Sunday night, they will all perform Eulogy For The Living, a spectacular finale directed by Tony Yap and accompanied by live music, and projections by Khaled Sabsabi.
Producer Andrew Ching says: “The festival provides an avenue for up-coming performers to showcase their talents and collaborate with international artistes.”

Festival supporter the Malaysia Convention And Exhibition Bureau chief executive officer Zulkefli Sharif says that as a heritage site, Malacca has always been a popular tourist attraction and the festival enhances its offerings.

 
The event is set to attract more than 4,000 international attendees who can join a dance workshop by Australia’s leading dancer Appiah Annan of Asanti Dance Theatre who will introduce traditional and contemporary approaches to dance from his motherland, Ghana.

Mapfest 2012 is produced by Arts And Performance Festival Melaka and is supported by the Tourism Ministry, E-Plus Entertainment, Mercatus Plus, Badan Warisan Malaysia and the governments of the Netherlands, Australia and France among others.

Admission is free.

Details at www.melakafestival.com.
 

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Wonderful Malaysia

Overall growth of tourist arrivals Malaysia

Malaysia recorded an overall growth of +1.2% tourist arrivals with 9,438,592 tourists for the first five months of 2012 as compared to 9,323,827 for the same period last year, according to the Tourism Minister, Dato’ Sri Dr. Ng Yen Yen. ASEAN region still contributed the largest number of tourists to Malaysia with 73.4% of the total arrivals. The positive growth come from Indonesia (+19.3%), Philippines (+41.7%), Vietnam (+35.2%), Myanmar (+6.9%) and Laos (+19.9%). Other notable progressive medium and long haul markets include Saudi Arabia (+50.7%), China (+34.1%), Japan (30.6%), Russia (25.8%), Kazakhstan (25.2%), Denmark (14.4%) and India (+7.8%).

Total receipts by tourists from January to May 2012 rose by +1.9%, generating RM21.8 billion to the country’s revenue as compared to RM21.4 billion in 2011. The tourists’ per capita expenditure for that period is estimated at RM 2,309 an increase of 0.7% as compared to RM 2,294 in 2011.

The minister added that in line with the Malaysia Tourism Transformation Plan 2020 towards achieving 36 million tourist and 168billion in receipts by 2020, it is important for Malaysia to shift its focus on growing yield per tourist rather than to rely heavily on growth in tourist arrivals. “To attract the higher yield segment, we will need to enhance connectivity to key priority markets.” For a start, Tourism Malaysia works to increase flight frequencies to 6 priority countries namely China, India, Japan, South Korea, Australia and Taiwan besides developing an air-rights allocation framework to facilitate efficient development of these key routes and others.

One of the most successful programs that have been identified by the Ministry to develop rural based tourism is the Homestay Program. The tourism program recorded a significant increase with 38.4% of occupancy rate compared to 24.9% for the same period last year. A total of 133,689 tourists visited our homestay from January to May 2012 of which 110,322 were domestic tourists and the rest 23,367 were foreigners. This is a 70.7% increase compared to the same period last year where we only received 78,333 tourists. Tourist receipts from homestay program for the first five months of 2012 also proliferated to RM 7,376,446.50 (+53.1%) compared to RM4, 817,158.30 in January to May 2011. Increased spending by these tourists has stimulated the rural economy. The homestay tourism program has encouraged local communities to be a part of rural based tourism whilst maintaining their traditions and identities.

Recognized as one of the National Key Economic Areas, the tourism industry remains as one of the major contributor to Gross National Income, foreign exchange earnings and employment. In 2011, tourism ranked seventh (7th) largest contributor with a GNI total of USD12.3billion and the third (3rd) largest foreign exchange earner after manufacturing and palm oil. The Malaysian tourism industry in 2010 provided 1.8 million jobs (15.9%, share of employment in tourism to total employment). Amongst the 12 Entry Point Projects are duty free shopping, luxury tourism, designating KLCC–Bukit Bintang area as a vibrant shopping precinct, improving business tourism and increasing the supply of 4 5 star hotel rooms, etc.

The percentage on tourist shopping recorded from January to May 2012 shows 32.3% (RM7.04 billion) of the total tourist receipts. This is an increase compared to 30% last year. The covered walkway connecting Bukit Bintang and KLCC completed early this year to facilitate shopping has shown a positive impact.

To attract high yield tourists, we need quality four five star hotel rooms. Currently there are 59,804 four five star hotel rooms available in Malaysia. By 2020, 37,000 additional four five star hotel rooms are required. The Ministry of Tourism targets to increase 3000 four five star hotel rooms in Malaysia as at end 2012. Currently 71% of the target is achieved with 2,123 rooms completed. The government’s liberalization policies and lucrative tax incentives have resulted in domestic and foreign investments on hospitality assets across Malaysia.

Malaysia has premised itself as a world class destination for Meetings, Incentives, Conventions and Exhibitions (MICE). The Malaysia Convention Exhibition Bureau (MyCEB) successfully secured 33 major events throughout January to May 2012, attracting total delegates of 50,770 and generating an estimated economic impact of RM499.9 mil. The International Congress and Convention Association (ICCA) Rankings 2011 ranked Kuala Lumpur number 21 in the world and number 5 in Asia Pacific. Malaysia ranked number 29 in the world and number 7 in Asia Pacific.

Domestic tourism is also another important part of Malaysia’s tourism industry. The number of domestic tourists in 2011 increased 15.7% (45,731,000 as compared with 39,539,000 in 2010). In 2011, the spending by domestic tourists was RM27.0 billion, registering a 13.9% increase as against RM23.7 billion spent in 2010. This is the success of the “Cuti Cuti 1Malaysia” Campaign.

In order to grow the tourism industry, efforts have been intensified towards enhancing existing tourism products and developing new, creative and innovative tourism products. This included the “1Malaysia International Shoe Festival 2012?, “1Malaysia International Tourism Exchange 2012?, “1Malaysia Contemporary Art Tourism 2012? and the recently concluded “1Malaysia International Tourism Night Floral Parade 2012?.

The Ministry of Tourism’s ‘Malaysia: Truly Asia’ branding is recognized worldwide and the United Nations World Tourism Organisation (UNWTO) has ranked Malaysia the ninth most traveled to destination in the world.

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All Malaysia Info

Legoland Malaysia ready to receive visitors

Legoland Malaysia will open its doors to the public soon, way ahead of schedule.

Many of us can remember spending hours of our childhood building structures from colourful Lego pieces. With a pinch of creativity, simple Lego bricks were cleverly stacked to construct vehicles, buildings and even cities, leaving many with fond memories of the construction toys.

Nonetheless, the initial announcement in 2008 about the arrival of the Legoland theme park to our shores elicited less than enthusiastic responses from some quarters.

Legoland

Beautiful creation: The gates of Legoland Malaysia will officially open Sept 15.

In fact, the Malaysian Tourist Guide Council initially expressed disappointment as the Legoland park was an unfamiliar brand in the region and industry players were expecting theme park icons like Disneyland to be set up in Iskandar instead.

But, after more than two years of changing the minds of sceptics and efforts to attract the public, Legoland Malaysia is ready to welcome enthusiasts and cynics alike to take a joy ride come Sept 15, 2012.

“We are opening earlier than expected so that is a good thing,” Legoland Malaysia general manager Siegfried Boerst said.

The theme park was originally slated to open in 2013.

Legoland Malaysia is the first Legoland in Asia and the sixth in the world. The 76 acre theme park features seven themed areas with more than 40 interactive rides, shows and attractions.

Legoland started promoting its pre-opening annual passes late last year and Boerst noted that there was huge interest in the theme park from the public as well as trade partners. Much to the delight of Boerst, more than 45,000 annual passes have been snapped up.

Legoland

Magnificent: A miniature of the Sultan Abdul Samad Building featured in Legoland Malaysia.

“I believe interest will grow with word of mouth particularly when we open and people start coming to experience what Legoland has to offer,” Boerst said.

The theme park is targeting over a million visitors annually in its first few years and Boerst expects visitor numbers to hit 1.8 million by 2020. On average, annual pass holders are expected to visit Legoland four to five times a year.

The bulk of the park’s traffic will mainly be local and Singaporean visitors, but plans are afoot to draw more international tourists.

The growth in visitor numbers, Boerst said, will be supported by the growing tourism industry here.

“We hope to tap into the 40 million tourists a year expected to come into Malaysia. We want to be a part of the attractions for new visitors as well,” he said.

Legoland Malaysia a part of the tourism landscape

According to Tourism Malaysia, there were 24.7 million recorded tourist arrivals last year, with tourism receipts totalling RM58.3bil. The Malaysia Tourism Plan 2020 is targeting 36 million tourist arrivals and RM168bil in tourism receipts by 2020.

Legoland parks typically house miniature Lego structures built around themes such as Star Wars as well as mini villages with landmarks in the area. Other Legoland parks are located in Denmark, Germany, the UK and the US.

Legoland

Hop on: A train that runs through the park.

The heart of Legoland Malaysia is Miniland, which features various Asian landmarks recreated using more than 25 million Lego bricks.

Apart from Legoland’s own features, Boerst believes that up and coming attractions nearby will drive visitors to the Iskandar region and by extension, to Legoland.

“Legoland fits well with the tourism pillar of Iskandar. There is a good concept for Iskandar and we are working with other attractions in the vicinity to offer attractive packages,” Boerst said.

The Puteri Harbour Family Theme Park in Nusajaya is scheduled for a November opening with attractions such as Lat’s Place and a Sanrio Hello Kitty Theme Park among other things. Iskandar Malaysia is looking to add more theme parks for the region to boost tourism activity there.

Some have been quick to point out that Legoland is no match for Singapore’s integrated resorts, which have stronger products to offer. The attractions at the resorts include Universal Studios Singapore, a casino and the Marine Life Park which cater to a wide range of visitors compared to Legoland’s target audience of young children.

Legoland

Legoland Malaysia model builders Muhammad Khairul Zainon Noor (left) and Stefan Bentivoglio putting on the final piece of the miniature Petronas Twin Towers.

But Boerst believes that Singapore’s resorts are not direct competitors.

“It is always good to have healthy competition, but I believe we can profit from each other. Legoland’s presence here adds to the whole tourism attraction in this part of South-East Asia and tourists on longer stays can visit parks in both countries,” he said.

Additionally, a water park and Legoland Hotel are slated to be opened in 2013 and 2014 respectively, which would mean more integrated offerings for Legoland. This will draw longer-staying visitors and add to Legoland’s revenue.

Legoland expects to generate more than RM100mil in revenue in its first year of operations. This will come from all the attractions in the park, restaurants as well as retail outlets.

“We should see operational profit in the first year itself, but to recover the full investment will depend on the long-term development of the park which usually takes about 15 to 20 years,” Boerst said.

The combined cost of the theme park and planned water park is RM720mil, which is fully funded by the Malaysian government, while the construction of the hotel will cost RM190mil.

Boerst said, although Legoland essentially only manages the park in Malaysia, UK-based Merlin Entertainments Group, the owner and operator of the other Legoland parks, will look into acquiring at least a 20% stake in Legoland Malaysia moving forward.

This will increase Merlin’s reach in Asia, which is expected to be the new playground for theme park operators as the North American and European markets mature and visitor numbers plateau.

A report by Pricewaterhouse-Coopers forecast Asian theme park attendance to grow to 290 million in 2012 from 249 million in 2007, while spending in that period is expected to rise from US$6.4bil (RM19.93bil) to US$8.4bil.

Market research company Global Industry Analysts Inc estimates that the global theme parks market could reach US$29.5bil by the year 2015 and US$31.8bil by 2017, offering plenty of room for growth in Asia.

Boerst said Legoland may venture into other Asian markets and is already in negotiations for a theme park in South Korea.

Legoland

Sneak peak: A view of Miniland

“In Asia, the market is huge and it is relatively untapped. In the past, local players tend to lack the financial strength and expertise to set up really good theme parks. But the market is ready for that now,” he said.

He noted that the entertainment industry in East Asia particularly is not saturated and as infrastructure improves and disposable income increases, the region is turning out to be an important market.

He added that Legoland parks did not see much of a slowdown during the economic downturn despite views that consumers would cut down on leisure pursuits.

“We have seen a good 10% growth in visitors and sales annually for the whole of the Merlin Group. I am positive that if everyone focuses on what needs to be done here, we will see investments growing in Iskandar and that can only be beneficial for Legoland Malaysia.

“This is a new market for us so we are optimistic,” he said. – By Joy Lee, Photos by Abdul Rahman Embong
and Kevin Tan

For more, please visit the Legoland Malaysia official website


Map: Legoland Malaysia


Legoland

Building frenzy

Legoland

Legoland Malaysia on track

Legoland Malaysia

Legoland to showcase iconic buildings

Legoland Malaysia

Paid to play

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