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Malaysia Travel Guide

UK to be Key Market for Sarawak Tourism Board’s Promotional Activities

UK to be Key Market for Sarawak Tourism Board’s Promotional Activities

Sarawak Tourism Board unveiled the Visit Sarawak Year logo yesterday on November 7, 2018, as a precursor to its official launch in January 2019 at an industry event held in London today.

The Visit Sarawak logo will be the anchor emblem for the Visit Sarawak campaign.

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, Datuk Haji Abdul Karim Hamzah said that the Visit Sarawak campaign is envisioned to place Sarawak on the tourism map as one of the preferred tourism destinations in Southeast Asia.

“The tagline, “More to Discover” underscores Sarawak Tourism Board’s strategy to position the state as a plethora of culture, adventure, nature, food, and festivals (CANFF) offerings that are not found anywhere else in the world, and ready to be discovered,” he said.

“Last year, we received 33,399 more British tourists as compared to 31,274 in 2016 a 6.79% increase which is a good indicator of gaining interest from travellers from the UK market”.

As of July this year, Sarawak received 19,784 arrivals from the UK and with the hope to reach a 10% growth this year.

He cited that the seven days Kuching combine with Mulu packages which are favoured by tourists from the UK with Central Sarawak being a rising attraction.

“We will be looking to intensify efforts to increase arrivals from the UK in the coming year while at the same time to increase their length of stay to at least 10 days in Sarawak”.

British tourists can now look forward to more new packages that will provide competitively priced offerings focusing on culture, adventure, nature, food and festivals, he added.

Sarawak had recorded a total spending of RM8.59 billion from tourism in 2017, which accounted for 7.9% of its gross domestic product (GDP).

International arrivals to Sarawak clocked in at 2.6 million last year. Some of the key international markets for Visit Sarawak will be UK, Germany, the Benelux, China, Australia, and ASEAN countries. ASEAN countries were a key source of visitors, which accounted for 48.98% or 2.38 million arrivals in 2017.

The newly-minted Sarawak Tourism Board CEO, Askor said, “Digital will be a large part of our campaign. Besides creating content on digital platforms to reach out to our markets, we are also developing a mobile app which will anchor the discovery process for all our visitors.”

Sarawak Tourism Board’s new logo multi-coloured logo spells out “Sarawak” with the tagline, “More to discover” to represent the aspirations of the campaign.

Comprising seven colours, in curled script, the red and yellow colours represent the state flag while orange represents the strong spirit and vibrant energy of the different ethnic communities within Sarawak, which is quintessential to Sarawak’s diverse tourism proposition. Green is used to represent the verdant rainforests abundant with wildlife and blue is used to represent the calmness of the ocean along Sarawak’s long coastline.

The uniqueness of the logo is augmented by the hornbill, which replaces the letter “A,” representing Sarawak’s moniker, “Bumi Kenyalang,” or “Land of the Hornbills” that the State has been known for many years, which is also an important symbol of luck to the indigenous people of Sarawak.

Sharzede Datu Salleh Askor (second left) at the prize presentation to the grand prize lucky draw winner that night, Jayne Byott (centre), Corporate Events Manager of J.M.B. Associates, United Kingdom. Also present at the occasion are Tuan Haji Ibrahim Noordin, STB Board of Director (second right), Richard De Villa, Marketing Manager UK Europe, Malaysia Airlines (right) and Rosmarie Wong of The Ranee Boutique (left).

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Malaysia Travel Guide

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Kuala Lumpur, Oct 16 ~ Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, the Honourable Datuk Haji Abdul Karim Rahman Hamzah today unveiled the Visit Sarawak Year logo as a precursor to its official launch in January 2019 at an industry event held in Kuala Lumpur today.

The Visit Sarawak logo will be the anchor emblem for the Visit Sarawak campaign.

Designed to connote fun, and friendliness, the multi-coloured logo spelling out “Sarawak” with the tagline, more to discover, represents the aspirations of the campaign.

Comprising seven colors, in curled script, the red and yellow colours represent the state flag while orange represents the strong spirit and vibrant energy of the different ethnic communities within Sarawak, which is quintessential to Sarawak’s diverse tourism proposition. Green is used to represent the verdant rainforests abundant with wildlife and blue is used to represent the calmness of the ocean along Sarawak’s long coastline.

The uniqueness of the logo is augmented by the hornbill, which replaces the letter “A,” representing Sarawak’s moniker, “Bumi Kenyalang,” or “Land of the Hornbills” that the State has been known for many years, which is also an important symbol of luck to the indigenous people of Sarawak.

Hamzah said that the Visit Sarawak campaign is envisioned to place Sarawak on the tourism map as one of the preferred tourism destinations in Southeast Asia.

“The tagline, “More to Discover” underscores Sarawak Tourism Board’s strategy to position the state as a plethora of culture, adventure, nature, food, and festivals (CANFF) that is not found anywhere else in the world, and ready to be discovered.”

“We will be looking at rolling out through the line campaigns in each of our target markets with the aim to increase visitor arrivals to Sarawak to 5.2 million by the end of 2019. Last year, we achieved 4.86 million tourist arrivals and we are well on our way to achieve our target of 5.25 million this year.”

He said that the State will target six international markets with domestic tourists at the fore.

Sarawak had recorded a total spending of RM8.59 billion from tourism in 2017, which accounted for 7.9% of its gross domestic product (GDP).

Domestic arrivals will be one of the key targets.

“We will target an increase of 12% in arrivals from the Malaysian market. We are confident that we will be able to achieve our target as Sarawak has a lot to offer Malaysians as we have everything at a fraction of the price, just a little more than an hour away from the West Malaysia.”

International arrivals to Sarawak clocked in at 2.6 million last year. Some of the key international markets for Visit Sarawak will be UK, Germany, the Benelux, China, Australia, ASEAN countries. ASEAN countries were a key source of visitors, which accounted for 48.98% or 2.38 million arrivals in 2017.

Askor said that the campaign will revolve around four strategic thrusts.

Askor said, “Digital will be a large part of our campaign. Besides creating content on digital platforms to reach out to our markets, we are also developing a mobile app which will anchor the discovery process for all our visitors.”

The event saw a performance by award-winning Sarawakian songstress, Dayang Nurfaizah, and Tuku Kame, an award-winning world music band who has conducted global tours.

 


About Sarawak

A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 27 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.

 

About Sarawak Tourism Board

Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines world music magazine (2011 – 2015).

For media enquiries, please contact:

Susan Tan,
Vantage Communications,
[email protected],
+6019-5731688

Gustino Basuan,
Sarawak Tourism Board,
[email protected],

+6019-879 2223

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Article source: http://sarawaktourism.com/blog/feed/

Categories
Malaysia Travel Guide

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Kuala Lumpur, Oct 16 ~ Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, the Honourable Datuk Haji Abdul Karim Rahman Hamzah today unveiled the Visit Sarawak Year logo as a precursor to its official launch in January 2019 at an industry event held in Kuala Lumpur today.

The Visit Sarawak logo will be the anchor emblem for the Visit Sarawak campaign.

Designed to connote fun, and friendliness, the multi-coloured logo spelling out “Sarawak” with the tagline, more to discover, represents the aspirations of the campaign.

Comprising seven colors, in curled script, the red and yellow colours represent the state flag while orange represents the strong spirit and vibrant energy of the different ethnic communities within Sarawak, which is quintessential to Sarawak’s diverse tourism proposition. Green is used to represent the verdant rainforests abundant with wildlife and blue is used to represent the calmness of the ocean along Sarawak’s long coastline.

The uniqueness of the logo is augmented by the hornbill, which replaces the letter “A,” representing Sarawak’s moniker, “Bumi Kenyalang,” or “Land of the Hornbills” that the State has been known for many years, which is also an important symbol of luck to the indigenous people of Sarawak.

Hamzah said that the Visit Sarawak campaign is envisioned to place Sarawak on the tourism map as one of the preferred tourism destinations in Southeast Asia.

“The tagline, “More to Discover” underscores Sarawak Tourism Board’s strategy to position the state as a plethora of culture, adventure, nature, food, and festivals (CANFF) that is not found anywhere else in the world, and ready to be discovered.”

“We will be looking at rolling out through the line campaigns in each of our target markets with the aim to increase visitor arrivals to Sarawak to 5.2 million by the end of 2019. Last year, we achieved 4.86 million tourist arrivals and we are well on our way to achieve our target of 5.25 million this year.”

He said that the State will target six international markets with domestic tourists at the fore.

Sarawak had recorded a total spending of RM8.59 billion from tourism in 2017, which accounted for 7.9% of its gross domestic product (GDP).

Domestic arrivals will be one of the key targets.

“We will target an increase of 12% in arrivals from the Malaysian market. We are confident that we will be able to achieve our target as Sarawak has a lot to offer Malaysians as we have everything at a fraction of the price, just a little more than an hour away from the West Malaysia.”

International arrivals to Sarawak clocked in at 2.6 million last year. Some of the key international markets for Visit Sarawak will be UK, Germany, the Benelux, China, Australia, ASEAN countries. ASEAN countries were a key source of visitors, which accounted for 48.98% or 2.38 million arrivals in 2017.

Askor said that the campaign will revolve around four strategic thrusts.

Askor said, “Digital will be a large part of our campaign. Besides creating content on digital platforms to reach out to our markets, we are also developing a mobile app which will anchor the discovery process for all our visitors.”

The event saw a performance by award-winning Sarawakian songstress, Dayang Nurfaizah, and Tuku Kame, an award-winning world music band who has conducted global tours.

 

 

 


 

About Sarawak

A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 27 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.

 

About Sarawak Tourism Board

Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines world music magazine (2011 – 2015).

 

For media enquiries, please contact:

Susan Tan,
Vantage Communications,
[email protected],
+6019-5731688

Gustino Basuan,
Sarawak Tourism Board,
[email protected],

+6019-879 2223

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Article source: http://sarawaktourism.com/blog/feed/

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Tourism Malaysia

Five-star during Kuta

The Italian grill Bene commands fantastic nightfall views for diners propitious adequate to book a list by a floor-to-ceilingglass walls.The Italian grill Bene commands fantastic nightfall views for diners propitious adequate to book a list by a floor-to-ceiling
glass walls.

A stylish new review along a famed Kuta Beach outlines a mutation of a much-loved landmark.

KUTA’S infuriating trade jams, that customarily start during a airport, mostly symbol an doubtful start to a visitor’s holiday during a halcyon pleasant bliss that is Bali.

But it’s to be expected, as Kuta is one of a beginning areas of Bali to pull tourists and is one of a strange “3K’s of a backpackers� trail, along with Kathmandu and Bangkok’s Khao San Road.

My cab swerves and jostles a approach by slight lanes packaged with pedestrians and vehicles, before branch a dilemma into Jalan Pantai Kuta. Although it’s early morning, surfers are already roving a waves as Kuta is a eminent surfing paradise.

And, it’s directly opposite a beach that a code new Sheraton Bali Kuta has non-stop as a initial five-star review in a area.

Sprawled opposite primary ocean-front land, a hotel is touted to symbol a mutation of Kuta from a backpackers’ bliss into a some-more upmarket end on standard with a Sanur or Seminyak areas where well-heeled tourists congregate.

Guestrooms are abandoned of typically Balinese comforts and decor. Instead, they are contemporary with a neutral palette and the
hotel brand’s plush signature bed.

Two normal Balinese dancers acquire me during a entrance, creation a flattering print op opposite a sculpted bronze rapids bright with china lotuses. Elevators lead me to a run upstairs, where an astonishing perspective of a sea directly opposite a hotel appears.

The expansive, naturally ventilated space is totally column-free, charity a breathtaking perspective of Kuta Beach only over a swimming pool below. As contemporary as a Sheraton is, a settlement and interior settlement is desirous by Balinese culture.

Mounted on a roof is a beautifully flashy reproduction of a jukung boat, a prevalent fishing vessel used in Bali, while musical wall-sconces are done from laser-cut immaculate steel with normal Balinese geringsing pattern.

After a typically comfortable acquire by a Balinese staff, we conduct for my fine guest room, one of 203 widespread around a resort’s low-lying blocks. In line with a contemporary character of this Sheraton property, my room is minimalist with Balinese settlement inspiration.

Decked out in a neutral palette, a room is atmospheric and uncluttered, and solemnly designed though any strict décor. A tiny patio permitted around a shifting potion doorway is positioned diagonally so that it overlooks immature lawns with views of a beach only opposite a road.

The superb settlement is accentuated by a poetic mother-of-pearl bombard that reflects a ocean, that is seen in a coffee list and lavatory wall. A freestanding bathtub, rainforest showers and artistic Statuario Italian marble over a self-centredness offer only a right volume of luxury. Each room comforts a plush signature Sheraton Sweet Sleeper Bed that creates for smashing slumber.

Bathrooms arevery spaciouswith freestandingtubs,rainforestshowers andmarbled vanitybacked by amother-ofpearltiled wall.Bathrooms are
very spacious
with freestanding
tubs,
rainforest
showers and
marbled vanity
backed by a
mother-ofpearl
tiled wall.

I conduct for a late breakfast during Feast, a hotel’s all-day dining outlet. Located on a belligerent level, it can be accessed from a street. Vivid magenta tones supplement a colourful appetite to a place, that we find to be really contented after a slumber.

Many guest rush over a endless breakfast smorgasboard here, and it’s easy to see because as it’s truly a feast. Open kitchens plate adult creatively baked eggs, noodles, pancakes and waffles. we adore a giveaway upsurge of freshly-squeezed-to-order fruit and unfeeling juices and Balinese or Italian epicurean coffees.

Homemade yogurts, Western continental fare, Asian specialities and an collection of just-baked breads and pastries make any breakfast special.

It isn’t mostly we puncture into scoops of ice creams for breakfast interconnected with crispy Churros, though it’s unfit not to be tempted during a grill named Feast.

In a afternoon, we try a adjoining Beachwalk, a shining new judgment of an alfresco mall that was designed by EnviroTec, a Jakarta-based architectural organisation that also worked on a Sheraton, as both properties go to a same company.

Soft veils of immature vines hang from any round turn that was desirous by Bali’s lifelike padi fields. The restaurants are contained in small pods encircled by H2O and plants, while a over 200 sell outlets offer a brew of internal and alien brands.

While a Sheraton Bali Kuta will no doubt attract many business travellers due to a comforts and plenty assembly rooms, it is also a really family-friendly hotel. Its family programme ensures that small guest are welcomed with their possess celebration bottles that concede them a free-flow of soothing drinks, juices or milk.

They also suffer a Kids Eat Free package, while only subsequent doorway during Beachwalk is a Miniapolis H2O park and Cheeky Monkey Playground.

Evenings are best indifferent for a hotel, as this is where we suffer some truly fantastic nightfall views over Kuta Beach from a building’s towering position. we spend a initial eve throwing it from a wind-swept open rooftop rug of Bene, that is a hotel’s infrequent Italian trattoria that offers mesmerising views of a pleasing Balinese Straits.

This is a much-in-demand space for hosting private functions or nightfall cocktails, ideal for a hotel’s business transport segment.

A list during Bene’s is only as magical, as a floor-to-ceiling potion walls are privately designed for a views over booze and some juicy wood-fired pizzas or some some-more superb fare. But for me, a still mark off a pool rug is a best place to suffer a blazing palette of dusk.

Sunsets tend to stir a certain arrange of unhappy in me. It creates me simulate how a day has left by and a possibilities that come with tomorrow. The Sheraton Bali Kuta indeed offers a acquire remit from Kuta’s crazily swarming haunts of unruly bars and nightclubs.

Time will shortly tell if it outlines a start of a renovation for Kuta.

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