Malaysia Travel Guide

Sarawak Tourism Board At ASEAN Travel Forum

Sarawak Tourism Board At ASEAN Travel Forum

KUCHING, Friday – The Sarawak Tourism Board is participating in the 36th ASEAN Tourism Forum (ATF) for the Travel Exchange (TRAVEX) event being held in Singapore on January 18 to 20.

ATF is a regional cooperative effort between ASEAN countries held annually to build and strengthen relations between the different sectors in the ASEAN tourism industry, as well as attract more tourists from non-ASEAN countries.

TRAVEX is the longest running ASEAN leisure travel trade event, providing an opportunity for 1600 delegates with 500 exhibitions to present their tourism products and services to the potential buyers and industry key players.

The interconnectivity of ASEAN-member countries creates a unique marketing advantage in packaging and promoting tourism to outside countries, and TRAVEX embraces that advantage.

The Board is attending and representing Sarawak with tour information and packages from different tour agencies throughout Sarawak.

With a business-to-business appointment structure, providing 15-minute appointment between buyers and sellers, the Board will be providing appointments for industry partners during TRAVEX such as Merdeka Palace Hotel Suites, Kuching Holidays Car Rental and Minda Nusantara Tours Travel Agencies, Miri.

The Board hopes to take this opportunity to open new networking opportunities, maintain old ones, as well as gain insight on the future of ASEAN tourism as a whole.

As one of the oldest and well-established tour and travel forums in the region, the Board considers the ATF and all its facets as an important Trade Fair for 2017.


Picture shows Gustino Basuan, STB’s Marketing Manager (left) having discussion with one of the buyers.


Issued by:

Communications Unit
T: +6 082-423600  F: +6 082-416700
E: [email protected]


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Tourism Malaysia

ASEAN Tourism Forum 2012


The city of Manado, collateral of a range North Sulawesi – famous for a accessible people, illusory diving and smashing food,  – is set to acquire a hundreds of supervision and private zone representatives and participants to a ASEAN Tourism Forum – ATF 2012.

To be hold during a Golden Kawanua Convention Center from 8th to 15th Jan 2012, ATF is a initial in a array of annual events in a tellurian tourism attention agenda.

ATF brings together Tourism ministers from all 10 ASEAN countries and comparison supervision officials, and has as critical accessory a annual ASEAN Travex, a BtoB forum bringing tellurian tourism business to a whole ASEAN region.

Carrying a theme: ASEAN Tourism for Global Community of Nations, a opening rite will take place on Thursday, 12 Jan 2012, during a Novotel Manado Convention Center, to be officiated by Indonesia’s Minister for Tourism and Creative Economy, DR. Mari Elka Pangestu.

For some-more information, greatfully visit:

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