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Malaysia Travel Guide

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Kuala Lumpur, Oct 16 ~ Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, the Honourable Datuk Haji Abdul Karim Rahman Hamzah today unveiled the Visit Sarawak Year logo as a precursor to its official launch in January 2019 at an industry event held in Kuala Lumpur today.

The Visit Sarawak logo will be the anchor emblem for the Visit Sarawak campaign.

Designed to connote fun, and friendliness, the multi-coloured logo spelling out “Sarawak” with the tagline, more to discover, represents the aspirations of the campaign.

Comprising seven colors, in curled script, the red and yellow colours represent the state flag while orange represents the strong spirit and vibrant energy of the different ethnic communities within Sarawak, which is quintessential to Sarawak’s diverse tourism proposition. Green is used to represent the verdant rainforests abundant with wildlife and blue is used to represent the calmness of the ocean along Sarawak’s long coastline.

The uniqueness of the logo is augmented by the hornbill, which replaces the letter “A,” representing Sarawak’s moniker, “Bumi Kenyalang,” or “Land of the Hornbills” that the State has been known for many years, which is also an important symbol of luck to the indigenous people of Sarawak.

Hamzah said that the Visit Sarawak campaign is envisioned to place Sarawak on the tourism map as one of the preferred tourism destinations in Southeast Asia.

“The tagline, “More to Discover” underscores Sarawak Tourism Board’s strategy to position the state as a plethora of culture, adventure, nature, food, and festivals (CANFF) that is not found anywhere else in the world, and ready to be discovered.”

“We will be looking at rolling out through the line campaigns in each of our target markets with the aim to increase visitor arrivals to Sarawak to 5.2 million by the end of 2019. Last year, we achieved 4.86 million tourist arrivals and we are well on our way to achieve our target of 5.25 million this year.”

He said that the State will target six international markets with domestic tourists at the fore.

Sarawak had recorded a total spending of RM8.59 billion from tourism in 2017, which accounted for 7.9% of its gross domestic product (GDP).

Domestic arrivals will be one of the key targets.

“We will target an increase of 12% in arrivals from the Malaysian market. We are confident that we will be able to achieve our target as Sarawak has a lot to offer Malaysians as we have everything at a fraction of the price, just a little more than an hour away from the West Malaysia.”

International arrivals to Sarawak clocked in at 2.6 million last year. Some of the key international markets for Visit Sarawak will be UK, Germany, the Benelux, China, Australia, ASEAN countries. ASEAN countries were a key source of visitors, which accounted for 48.98% or 2.38 million arrivals in 2017.

Askor said that the campaign will revolve around four strategic thrusts.

Askor said, “Digital will be a large part of our campaign. Besides creating content on digital platforms to reach out to our markets, we are also developing a mobile app which will anchor the discovery process for all our visitors.”

The event saw a performance by award-winning Sarawakian songstress, Dayang Nurfaizah, and Tuku Kame, an award-winning world music band who has conducted global tours.

 


About Sarawak

A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 27 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.

 

About Sarawak Tourism Board

Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines world music magazine (2011 – 2015).

For media enquiries, please contact:

Susan Tan,
Vantage Communications,
[email protected],
+6019-5731688

Gustino Basuan,
Sarawak Tourism Board,
[email protected],

+6019-879 2223

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Article source: http://sarawaktourism.com/blog/feed/

Categories
Malaysia Travel Guide

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Kuala Lumpur, Oct 16 ~ Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, the Honourable Datuk Haji Abdul Karim Rahman Hamzah today unveiled the Visit Sarawak Year logo as a precursor to its official launch in January 2019 at an industry event held in Kuala Lumpur today.

The Visit Sarawak logo will be the anchor emblem for the Visit Sarawak campaign.

Designed to connote fun, and friendliness, the multi-coloured logo spelling out “Sarawak” with the tagline, more to discover, represents the aspirations of the campaign.

Comprising seven colors, in curled script, the red and yellow colours represent the state flag while orange represents the strong spirit and vibrant energy of the different ethnic communities within Sarawak, which is quintessential to Sarawak’s diverse tourism proposition. Green is used to represent the verdant rainforests abundant with wildlife and blue is used to represent the calmness of the ocean along Sarawak’s long coastline.

The uniqueness of the logo is augmented by the hornbill, which replaces the letter “A,” representing Sarawak’s moniker, “Bumi Kenyalang,” or “Land of the Hornbills” that the State has been known for many years, which is also an important symbol of luck to the indigenous people of Sarawak.

Hamzah said that the Visit Sarawak campaign is envisioned to place Sarawak on the tourism map as one of the preferred tourism destinations in Southeast Asia.

“The tagline, “More to Discover” underscores Sarawak Tourism Board’s strategy to position the state as a plethora of culture, adventure, nature, food, and festivals (CANFF) that is not found anywhere else in the world, and ready to be discovered.”

“We will be looking at rolling out through the line campaigns in each of our target markets with the aim to increase visitor arrivals to Sarawak to 5.2 million by the end of 2019. Last year, we achieved 4.86 million tourist arrivals and we are well on our way to achieve our target of 5.25 million this year.”

He said that the State will target six international markets with domestic tourists at the fore.

Sarawak had recorded a total spending of RM8.59 billion from tourism in 2017, which accounted for 7.9% of its gross domestic product (GDP).

Domestic arrivals will be one of the key targets.

“We will target an increase of 12% in arrivals from the Malaysian market. We are confident that we will be able to achieve our target as Sarawak has a lot to offer Malaysians as we have everything at a fraction of the price, just a little more than an hour away from the West Malaysia.”

International arrivals to Sarawak clocked in at 2.6 million last year. Some of the key international markets for Visit Sarawak will be UK, Germany, the Benelux, China, Australia, ASEAN countries. ASEAN countries were a key source of visitors, which accounted for 48.98% or 2.38 million arrivals in 2017.

Askor said that the campaign will revolve around four strategic thrusts.

Askor said, “Digital will be a large part of our campaign. Besides creating content on digital platforms to reach out to our markets, we are also developing a mobile app which will anchor the discovery process for all our visitors.”

The event saw a performance by award-winning Sarawakian songstress, Dayang Nurfaizah, and Tuku Kame, an award-winning world music band who has conducted global tours.

 

 

 


 

About Sarawak

A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 27 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.

 

About Sarawak Tourism Board

Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines world music magazine (2011 – 2015).

 

For media enquiries, please contact:

Susan Tan,
Vantage Communications,
[email protected],
+6019-5731688

Gustino Basuan,
Sarawak Tourism Board,
[email protected],

+6019-879 2223

Share

Article source: http://sarawaktourism.com/blog/feed/

Categories
Malaysia Travel Guide

Rainforest World Music Festival offers special RM88.80 for its 20th Anniversary

Rainforest World Music Festival offers special RM88.80 for its 20th Anniversary

KUCHING, FridayThe Rainforest World Music Festival today launched its special RM88.80 entrance tickets in commemoration with its 20th anniversary celebrations.

Limited tickets will be put on sale and is only available online at http://rwmf.net/tickets/

“It’s a show of gratitude to our festival attendees, who come year after year with their family and friends. We wanted to give back to them somehow, and we want them to be there with us on this momentous occasion,” Director of Events and Corporate Relations, Madam Angelina Patricia Bateman said.

Starting with only a few hundred people in the audience in 1998, the Festival has grown to an internationally recognized music festival, receiving awards among them as one of the Top 25 Best International Festivals awarded by Songlines Magazine for the past six consecutive years.

The 20th edition of the Rainforest World Music Festival will be from July 14 – 16, 2017 and the event is supported by the Ministry of Tourism and Culture Malaysia and Ministry of Tourism, Arts Tourism Sarawak and endorsed by Tourism Malaysia with Malaysia Airlines as partners.

RWMF2017-20th Anniversary Special 19Jan

Issued by:

Communications Unit
SARAWAK TOURISM BOARD
T: +6 082-423 600  F: +6 082-416 700 M: +6 019-816 8400
E: [email protected]

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Malaysia Travel Guide

Rainforest World Music Festival 20th Anniversary Special Promotion

Rainforest World Music Festival 20th Anniversary Special Promotion

KUCHING, Monday – In celebration of the Rainforest World Music Festival’s 20th anniversary, Festival tickets will be sold at 20% off early bird prices, with the promotion starting on January 20.

The promotion is for a limited time only while stocks last, with 1,500 daily tickets up for grabs.

The discount is provided by the Festival organizer, the Sarawak Tourism Board, as a ‘thank you’ to the Festival’s ardent followers who come back every year.

“This year heralds 20 great years of world music in the rainforests of Sarawak and a collaboration between us, the organizers, and the audience who support us and make this festival possible”, says the Board’s Director of Events Corporate Relations, Madam Angelina Bateman.

The Festival will be held on July 14-16 at the Sarawak Cultural Village in Kuching, and will feature music from around the world on three stages, two outdoor and one indoor, mini sessions in the afternoon, workshops for children, drum circles, as well as a variety of food and a craft bazaar.

For the 20th edition, plans are in place to have more activities including holistic and wellness programmes which will begin as early as 11 in the morning.

“The 20th anniversary celebrations is going to be a HUGE EXPERIENCE and we are planning more activities around the music,” added Angelina.

Starting with only a few hundred people in the audience in 1998, the Festival has grown to an internationally recognized music festival, receiving awards among them as one of the Top 25 Best International Festivals awarded by Songlines Magazine for six consecutive years.

Festival tickets and updates are available online at www.rwmf.net.

The event is supported by the Ministry of Tourism and Culture Malaysia and Ministry of Tourism, Arts Tourism Sarawak and endorsed by Tourism Malaysia with Malaysia Airlines as partners.

RWMF2016 Finale

Image shows the finale of the 2016 Rainforest World Music Festival.

Issued by:
Communications Unit
SARAWAK TOURISM BOARD
T: +6 082-423 600  F: +6 082-416 700 M: +6019-818 8946
E: [email protected]

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Malaysia Travel Guide

20th Rainforest World Music Festival Comes To WOMEX 2016

20th Rainforest World Music Festival Comes To WOMEX 2016

SANTIAGO DE COMPOSTELA, SPAIN, Thursday – Sarawak Tourism Board (STB) is presenting the 20th installment of its annual event, the Rainforest World Music Festival (RWMF) in World Music Expo (WOMEX) in Santiago de Compostela, Spain from October 20-23.

The RWMF will be celebrating its 20th edition next year at the Sarawak Cultural Village in Damai, on the 14-16 July, with plans on making the Festival celebration bigger than ever.

With the interactive afternoon workshops, the audience has the opportunity to learn, understand and play the indigenous musical instruments from the performers during the day and later on witness and appreciate its beauty during the nightly performances.

As a supporter of all ethnic arts, including the culinary arts, festival-goers are able to taste a variety of local and fusion cuisine from the Village Food Mart.

They will also be able to buy local beaded, woven, painted or carved handicrafts or witness their creation, or even get a traditional hand-tap tattoo at the nearby Tattoo Expo.

The festival, one of its kind in the region, has attracted over 20,000 returning foreign and domestic attendees and has been awarded Songlines’ Top 25 Best International Festivals award six years in a row since 2010.

Datuk Haji Abdul Wahab Bin Aziz, Chairman of Sarawak Tourism Board (STB) said, “We want to stage the uniqueness of world music by bringing in performers from other parts of the world and also to showcase our own ethnic music and to provide them with an opportunity to perform amidst international bands.”

“More innovative ideas are already in the works for our coming 20th Rainforest World Music Festival next year.” said Angelina Bateman, Director of Events Corporate Relations of Sarawak Tourism Board (STB).

While the performance plans remain a surprise, the Board’s efforts in publicizing the Festival are not, with promotions happening at various tourism and travel trade fairs around the world such as ITB Asia in Singapore, World Travel Mart in London, Taipei International Travel Fair in Taiwan and the Asian MICE Forum in Taiwan.

The Festival encourages the appreciation of ethnic art and music from around the world, as well as new interpretations and integration of those arts within modern expression, and it is now brining these values to the world stage.

Updates on the Festival as well as tickets can be found online at the Rainforest World Music Festival official website, www.rwmf.net.

This event is supported by the Ministry of Tourism and Culture Malaysia, Ministry of Tourism, Arts and Culture Sarawak (MTAC) and endorsed by Tourism Malaysia with Malaysia Airlines Berhad as the presenting sponsor.

rwmf2017-womex

Picture shows Barbara Benjamin Atan of Sarawak Tourism Board (left) with Jo Frost, the Editor of Songlines Magazine UK and Jun Lin (right), Artistic Director of RWMF.

Issued by:

Communications Unit
SARAWAK TOURISM BOARD
T: +6 082-423600  F: +6 082-416700 M: +6019-8188946
E: [email protected]

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