Categories
Tourism Malaysia

What to do, see and eat at the “Gem of the East Coast”?

Looking for an unhurried pace and avoid the busy city life? It’s time for you to plan your trip to peninsula’s east coast in Terengganu, a place beckon with more rural landscape and an old-world charm, apart from its panoramic beaches.

In conjunction with the “Ekspresi Media-Kenyir (EM-K) 2019” organised by Tourism Malaysia in collaboration with Central Terengganu Development Authority (KETENGAH), writer Hendy Tan from Tourism Malaysia got the chance to have an in-depth tour to this amazing city. He accompanied 23 media representatives as well as travel bloggers to update you on all the latest tourism products available in the charming capital, Kuala Terengganu as well as Lake Kenyir, a must visit destination in the state.

To sum up his visit, he described, “Terengganu is a melting pot of old and new, it has many heritage buildings of all races and some people nowadays are still practising the old way of life inheritance from their ancestors, which is especially reflected in their dialects and culinary styles.”

SEE

This photo is credited to Canon Malaysia.

Walkthrough the city

The capital of the state, Kuala Terengganu, has several interesting spots that are situated near to one another. To make your trip more memorable, you should use trishaw (a mode of transportation which is widely known as beca in other states) or taxi to visit to several heritage sites, namely China Town, Zainal Abidin Mosque and Central Market.

At China Town, you will be surprised to see several special laneways have been transformed into art spaces with specific theme. There is a narrow lane dedicated to Terengganu’s beloved mascot, turtle. This turtle alley is a reminder about the importance to protect these sensitive creatures. Visitors can take the opportunity to pick up some highly affordable souvenirs at Pasar Payang or Central Market, which is just right next to China Town. You should not miss out to check out the Zainal Abidin Mosque, an easily recongnised building in the street.

Explore Islamic Civilisation Park

Have you imagined before that you can have the opportunity to see almost all Muslim buildings around the world? Well, at Islamic Civilisation Park or Taman Tamadun Islam, it is the place that has miniature models of 22 famous Muslim buildings from around the world which will be fascinating for anyone interested in Islamic architecture and history. Opened in 2008, it is one of the must visit attractions in Kuala Terengganu, which is located close to the Terengganu state museum in town. Bike and buggy are available to facilitate your visit here.

More interestingly, visitors can experience the river cruise services available here that serves buffet-style meals, whereby you can witness the real life of the local folks while enjoying their food. Yes, it is a cool experience especially at evening time, our media group is so lucky as they can try it out!

Discover Masjid Terapung

 

Masjid Terapung means ‘Floating Mosque’ in Malay and it is located around 10 kilometres away from the centre of Kuala Terengganu. I can say it is a must visit destination for your trip to Terengganu. It stands above a magnificent manmade lake and it looks so beautiful during sunrise and sunset. The media group is amazed by its scenic view at dawn as they arrived there at the right time. Most of the media expressed their happiness as they captured a nice photo of their first visit. For non-Muslims, you still can jog or walk at the nearby area of this mosque as proper walkways are there for visitors to spend their time freely.

DO

Participate at nature-based activities at Lake Kenyir, Terengganu

Terengganu has always been famed for its white sandy beaches, a haven for those seeking a good time in the sun, sand and sea. However, the state has a lot more to offer for nature lovers and adventure seekers, especially visitors who like jungle trekking, wildlife observation, fishing, birdwatching and etc. Lake Kenyir, for example, is home to bountiful treasures of nature, a large variety of flora and fauna, many species of freshwater fish and an exotic wildlife. The following are the list of activities for visitors.

– Have fun with the King of River Fish

This photo is credited to Amazing Terengganu.

Located in Sungai Petang, Kelah Sanctuary is where visitors can play together with a fish species called “Kelah”. It takes approximately 45 minutes boat ride from Pengkalan Gawi. Visitors will definitely be amazed by the amount of fish in the site, where schools of fish can just swim between your legs in the crystal-clear waters and not shy away from humans. Visitors can play with them in close distance, catch them by hand, feed them with pellets, as well swim together with them. However, please ensure you have a fit body to go through several “obstacles” on your journey here as you need to hike through the jungle for 1.7km before arriving at the sanctuary.

– Bathe the Elephants

This photo is credited to Amazing Terengganu.



Have you bathed elephants before? Well, you won’t know until you try it at Kenyir Elephant Conservation Village.

Located at the Sungai Telemong area, this 256-hectare elephant camp is the foremost authority on elephant translocation to ensure a healthy elephant population and reduce human-elephant conflict.

A canopy walk has been built for visitors to get a different viewing angle for the habitat of elephant and discover the scenic view of the natural forest.

Lovers of wildlife can have the opportunity to ride, play and feed the rainforest’s largest and magnificent creature. There is also a show happening on site twice a day, they carry logs, climb over obstacles and acting.

– Explore the Geological Wonders

One of the other attractions of Lake Kenyir which is explored by the EM-K 2019 participants is the Bewah Cave. Bewah Cave is located about 60 kilometers from Pengkalan Gawi, where the bones of an ancient young human known as Bewah Man was found. Neolithic-age items such as axes, tools and utensils have been discovered here as well. Stairs lead to the entrance some 40m above the level of the lake.

Gua Bewah is developed with wooden stairs and elevated trails. The trails make the exploration so much easy.There is even some light, which is solar powered.

“This cave keeps a mystery that has not been fully explored. It also has stalactites and stalagmites for hundred years that produce a very stunning pattern on cave walls,” our guide Mohd. Khairul explained.

The cave is really notable for its rich and diverse cave life, where you can find crabs, spiders, insects and of course bats inside.

– Take a Splash in the Waterfalls

This photo is credited to Canon Malaysia.

There are also waterfalls and streams in the jungle. It is always up to you to decide whether to have a few days trekking and camping or just to have a picnic besides the waterfall.

There are 14 waterfalls within the Lake Kenyir, with the most popular ones being Lasir, Tembat and Saok. Participants for this media challenge trip got the opportunity to visit two of them, which is Lasir and Saok.

Located 16 km from Pengkalan Gawi, or via a 30-minute boat ride from Pengkalan Gawi, Lasir waterfall is one of the most popular picnic spots in Tasik Kenyir. Visitors are welcomed by the majestic 500-foot waterfall and it is well shaded by the leafy green canopy of the surrounding tropical rainforest. Tracks and walkways have been built and climbing up to the top offers spectacular breathtaking views.
In Saok Waterfall, participants get the opportunity to try water abseiling as well as fly drop abseiling.

– Trekking to find giant Melunak tree

Jungle trekking is not simply walking in the jungle, but more important, you can breathe in the fresh air as well as learning the variety of flora and fauna species. But, what so special in Kenyir?

If the world’s largest flower Rafflesia hidden in the Sarawak jungle has become a popular attraction for international tourists, perhaps in the future,
tourists might flock into Lake Kenyir to see the giant Melunak tree.

The 340-year-old tree has a height of more than 100 meters. It requires 22 adults holding each other’s hands to encircle the perimeter of the tree!

It takes about 45 minutes journey to reach the actual site of this giant Melunak tree. The trail is not as challenging as what you may think and it is suitable for all age groups.

The gigantic Melunak tree in Terengganu National Park was discovered by senior nature guide Mohd Khairul and his team from the Terengganu Nature Guide Association in 2013. It is believed to be the biggest of that species in Peninsula Malaysia.

Paragliding at Bukit Maras Recretional Park, Kuala Nerus

This photo is credited to Canon Malaysia.

One of the interesting places that caught the attention of all participants during this trip is Bukit Maras, the tallest peak in Terengganu, which is 1,100 ft (about 333m) above sea level. It takes about 30 minutes’ drive or a distance of about 20 kilometers from Kuala Terengganu to reach this mountain located at Kuala Nerus district.

This mountain is popular for its durian and petai previously and it has slowly transformed into a destination for hiking and camping. And now, it is even more exciting with the paragliding activity. To reach the top of the hill, visitors can choose to hike on a challenging trail for 1.6km, of which it takes about 30 minutes to one hour with the consideration of the stamina level of each individual. We are lucky enough as four-wheel drive vehicles were available to take us to the top of the mountain. Visitors can also take the opportunity to trek into Batu Biruk jungle to see some unique flora.

For those who arrive at the top of the mountain during the early morning or late afternoon can get the chance to take a breathtaking glimpse of the sunset and sunrise over the South China Sea.

EAT

Warung Norazila/Nasi Dagang Atas Tol, Kuala Ibai

The restaurant is located by the roadside, which is less than 10-minutes’ drive from Masjid Terapung. It opens as early as 7am in the morning. We have tried the Nasi Dagang after morning prayers. The rice is fragrant and the tuna fish curry, a little on the sweet side, that goes with the Nasi Dagang is pretty good. Apart from Nasi Dagang, you can also try other available food such as Nasi Lemak. It is one of the best Nasi Dagang stalls in Terengganu.

Address: 20, Jalan Batu Buruk, Taman Midah, 20400 Kuala Terengganu, Terengganu.

Restoran Singgang Budu, Jalan Air Jernih, Kuala Terengganu

One of the must try restaurants in Terengganu is “Restaurant Singgang Budu”. This restaurant is famous for its “Ikan Singgang”, which is fish cooked in a light broth with local herbs.

with the fish is in yellow watery soup. You should eat this dish with “Budu”, which is Chili, a perfect combination to satisfy your taste buds. Anyway, this restaurant serves many other delicious types of Malay traditional food, such as grilled cuttlefish and served with ulam – a traditional salad of raw vegetables.

Address: Jalan Engku Sar, 20300 Kuala Terengganu, Terengganu.

Keropok Lekor Gaung

Our road trip to the state of Terengganu would not be complete without a pit stop at the kedai keropok lekor as this popular traditional snack is always said to be a specialty here, which is always famous for its crunchy and fishy taste.

Our guide with vast experience brought us to a shop called Keropok Lekor Gaung before leaving Terengganu. Gaung is the name of a Malay village located in Kuala Berang. Upon arriving, we can see the shops are crowded with customers, different kinds of keropok lekor are available for locals or tourists to choose from and there are several friendly staff readily available to serve the customers.

You can eat them freshly fried from the wok with some special chilli sauce dipping or take home those packed in air-tight containers that can last for few weeks if stored in a freezer.

Address: Kampung Telaga, 21700 Kuala Berang, Terengganu.

STAY

Paya Bunga Hotel

Situated on the East Coast of Peninsular Malaysia, Paya Bunga Hotel Terengganu is located in the heart of Kuala Terengganu. Positioning itself as a 3-star city hotel, Paya Bunga Hotel Terengganu houses 208 well-appointed rooms and suites.
The hotel’s central location within the Central Business District of Kuala Terengganu provides guests easy access to the surrounding attractions such as Paya Bunga Square, Paya Bunga Sentral and Paya Bunga Plaza.
The stylish business hotel is part of an integrated building with Paya Bunga Square and conveniently connected via a fully air-conditioned link bridge to Paya Bunga Plaza and Paya Bunga Sentral.

Houseboats

There are a number of houseboats which provide sleep-on-board accommodation while touring Lake Kenyir. Staying on a houseboat allows you to be close to nature. If you plan for a group tour, houseboats can be your perfect accommodation but if you are only a couple or small family you would have to pay a lot to book the whole houseboat.

The two-tiered houseboats are normally equipped with several rooms on the upper level, with spacious boardwalk and a verandah above the ship’s bow. It offers comfortable beds, delicious meals and plenty of activities to keep you entertained, including banana boat rides, fishing and swimming in the warm waters. The nights are peaceful here; if you’re here during clear weather, you may also witness the beautiful starry sky at night.

Having your breakfast on a large but slow moving houseboats while enjoying the scenic view surrounding the lake is the most precious moment if you are with your loved one. The feel is more akin to a floating longhouse rather than a watercraft.

Petang Island Resort

Petang Island Resort is about 25 minutes away from Gawi Jetty and is your ideal choice when staying at Lake Kenyir. It has more than 30 homely chalets and one dorm. The resort is set amidst lush greenery and the peace and quiet envelops it. A perfect getaway for any occasion. Several holiday packages are available for you to choose so that you can get your accommodation with other tour packages.

Article source: http://blog.tourism.gov.my/feed/

Categories
Tourism Malaysia

HALAL CHINESE RESTAURANTS TO TRY THIS CHINESE NEW YEAR

The Chinese New Year celebration would not be complete without the family gatherings, the yee sang toss, the angpows and abundance of food. So, if you are visiting Malaysia during this time, why not get into the fanfare with delicious halal Chinese food and enjoy it with friends and family? Dive into our top picks of halal Chinese restaurants from around the Klang Valley.

1. MOHD CHAN RESTAURANT

(Halal-certified)

Mohd Chan’s primary draw is its home-cooked Cantonese-style cuisine. Prepare to enjoy halal-approved and appetizing fare here. Today, the brand stands strong with 15 outlets to its name. That’s right, just goes to show how popular and accessible is the establishment.

In the days leading up to CNY, it’s best to pick a Mohd Chan outlet that is convenient to you and your dinner companions. Then, handpick the Cantonese dishes to crowd your table with. Go for classic teochew steamed fish, classic butter sotong, kam heong lala, salted egg chicken and four season vegetable. Right in the middle, save a spot for their famous chilli crab.

Website: www.mohdchan.com.my

2. AMBER CHINESE MUSLIM RESTAURANT

(Halal-certified)

Sitting down for a dinner at Amber is the closest thing to experiencing authentic halal Chinese cuisine from Northern China. In fact, every plate is a cacophony of fresh spices and bold flavours. What’s more, the food here is masterfully orchestrated using traditional cooking techniques.

A CNY dinner at Amber does come with a big price, though. But, in return, you and your companions will enjoy a delicious dinner in a fancy atmosphere. Warm up your dinner table with a row of appetisers such as Chinese chives pancakes and sesame mochi bun. Then, enjoy their special roasted lamb, braised fish, kung pao chicken and sauteed broccoli with mushroom in between conversations. Before you bid goodbye, let the lotus seed with white fungus soup cool you down.

Facebook: www.facebook.com/AmberBangsar/

 


3. MUHIBBAH SEAFOOD RESTAURANT

(Halal-certified)

Fresh-tasting seafood on stainless steel dinnerware are the usual sights at Muhibbah Seafood Restaurant. A top recommendation for Chinese-Muslim food (with a twist of Thai) in Kampung Sungai Penchala, the restaurant’s spacious and clean layout makes it ideal to host a large number of CNY dinners. Take note, though, that reservations are still necessary to accompany your confidence in securing a table.

Once you’re comfortably seated, prepare to enjoy a huge and satisfying halal Chinese meal. Among the recommendations are tom yam soup, deep fried squid, steamed fish with clear Thai sauce, butter prawns, beef in black pepper and Chinese cabbage in oyster sauce. Don’t be surprised if everyone wipes their plates clean — it is just testament of how lovely the dinner was.

Facebook: www.facebook.com/muhibbahseafoodrestaurant

4. GOLDEN VALLEY CHINESE MUSLIM RESTAURANT

(Halal-certified)

There’s no arguing that Golden Valley’s selection of Chinese-Muslim cuisine is delightful and enjoyable. Situated in Taman Tun Dr. Ismail, this restaurant chooses to practise vibrance and simplicity in their layout and let its bold flavours to impress you.

The food here is perfect for sharing. Gather your close mates around the table and dig into favourites such as Nyonya-style steamed sea bass, lala in superior broth, marmite chicken, salad prawn, almond chicken, ginger and chicken fried rice and kong po chicken yam basket.

Facebook: www.facebook.com/goldenvalleykl

5. CHINA TREASURES

(Halal-certified)

If there is a way to combine relaxed dining and elegant atmosphere, you will definitely find it at China Treasures. Sime Darby Convention Centre’s gift to the halal dining landscape, this restaurant is best known for their mix of traditional and contemporary Chinese cuisine.

China Treasures fans are likely to prompt you to try their dim sum buffet during off-season period, but the restaurant can add a refined touch to your CNY dinners. If you’re going ahead with the chef’s specialties, you’ll be served with beef cube with black pepper and peking duck. You’re free to explore other dishes such as butter prawns, steamed garoupa with soy sauce and egg yolk with shimeji mushroom.

Facebook: www.facebook.com/simedarbyconvec/

 

For more Halal Chinese restaurants in Malaysia, visit: https://www.havehalalwilltravel.com/blog/halal-chinese-restaurants-in-kl/

 

 

 

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Categories
Tourism Malaysia

IN CHOCOLATE HEAVEN

A long, long time ago, the Mayans were believed to have first discovered cocoa, which they considered as a sacred treat. Nowadays, chocolates are still considered precious delights. They certainly make wonderful treats during festive seasons and who would ever say no to a chocolate souvenir! Yup, chocolates are some of the popular things tourists buy as souvenirs to bring home. Malaysia certainly has its own home-grown chocolate brands, but besides that, while you are here in Malaysia, why not indulge in something more chocolate-y? Perhaps a tea-time treat at a chocolate café…or a tour of a chocolate factory?

Malaysian chocolate flavours

Typically, you can always count on the standard flavours of chocolates such as white, milk and dark (with various percentages of cocoa). The chocolate experience is a bit novel in Malaysia, though, as Malaysian chocolatiers have taken chocolate-making a step further by infusing local flavours into their creations.

For instance, you find many chocolate brands in local shops, with unique flavours that you cannot find elsewhere. Try mango chocolates…or for those who love the King of Fruits, there are many durian chocolate selections…these are popular flavours among tourists. How about Gula Melaka chocolates and Teh Tarik chocolates? Well, we leave it to you to taste!

Here are some Malaysia-brand chocolates you may wish to bring home as souvenirs, which can be easily found in most supermarkets and shopping malls: Beryl’s, Camior, Daiana, Fidani, Hoko, Vochelle and many more.

Chocolate Cafés

Chocolate cafes are booming fast, almost overtaking those trendy cafes and their coffees! Well, it’s a blessing for all chocolate lovers, then. If you want to really savour your chocolate indulgence, make a visit to MyTown Shopping Centre in Cheras, where you will find chocolate decadence at The Dark Gallery (https://thedarkgallery.com). Reading the menu list itself will make you drool, but if you are overwhelmed by the choices, it’s wise to go with the tasting platter that combines their best chocolate pastries, ice creams and hot chocolates.

The pretty décor of Nayuta Chocolatasia (http://www.nayuta.com.my), meanwhile, will remind you very much of the Far East. The café, located within Isetan Japan Store in Bukit Bintang, Kuala Lumpur, prides itself in the high quality of cacao beans cultivated right here in the Southeast Asian region, namely Vietnam, the Philippines, Indonesia and of course, Malaysia. They call themselves the “chocolate label produced by Asian people to suit the Asian taste palate” for milky, caramel-infused and soft textured chocolate. Spend an afternoon here to sample their delicate 8g bonbons with typical Asian ganache such as lime, pineapple and yuzu, or delight in a huge bar of chocolate with cashew nuts, dried mango and caramelised coconuts. With all that sweetness in your mouth and the artful décor, you will want to daintily sip that cup of hot chocolate!

Chocolate Museum

Looking for more? Apart from the trendy cafes, some established chocolate manufacturers have also introduced a specialty concept-store known as the chocolate museum.

One of these chocolate museums that the public can visit for free is the Chocolate Museum by Fidani (www.chocolatemuseum.my)   at Kota Damansara. Apart from the boutique shop selling more than 100 chocolate brands, the premise is well-equipped with a large gallery full of informative facts and displays about the art and science of chocolate-making. Learn about the history of cacao beans, the farming process and how it is transformed from bean to bar. They also have a live-kitchen demo by a chef on the makings of chocolates.

Another worth-visiting museum is the Beryl’s Chocolate Museum (www.berylschocolate.com.my), about 20 kilometres from the city centre. The museum is well-laid out with informative chocolate displays on history, chocolate facts and more. You’ll also be able to purchase all sorts of chocolate flavours from the Beryl’s brand.

Chocolate Cupid

For the serious chocolate lover, head over to the heart of Bangsar, where the Chocolate Concierge (www.chocconcierge.com) will be most happy to match you with the right chocolate that you’ve been craving for, selected from their large selection of chocolate flavours and recipes. And if your chocolate urge is still not satisfied, they’ll even custom-make the chocolate for you, of course, with a low minimum order. With passion-driven care for chocolates and bean origin, Chocolate Concierge is mighty serious about their bean-to-bar process, and it’s no surprise that they’ve been featured in the Michelin food guide as a rising chocolatier. Try the soft filling chocolate morsels with hints of cappuccino, strawberry, or wasabi, and their hand piped truffles. Or for something truly local, go for the freshly-made Pahang Origin Dark chocolate with cocoa nibs.

 

 

 

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Categories
Malaysia Travel Guide

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Kuala Lumpur, Oct 16 ~ Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, the Honourable Datuk Haji Abdul Karim Rahman Hamzah today unveiled the Visit Sarawak Year logo as a precursor to its official launch in January 2019 at an industry event held in Kuala Lumpur today.

The Visit Sarawak logo will be the anchor emblem for the Visit Sarawak campaign.

Designed to connote fun, and friendliness, the multi-coloured logo spelling out “Sarawak” with the tagline, more to discover, represents the aspirations of the campaign.

Comprising seven colors, in curled script, the red and yellow colours represent the state flag while orange represents the strong spirit and vibrant energy of the different ethnic communities within Sarawak, which is quintessential to Sarawak’s diverse tourism proposition. Green is used to represent the verdant rainforests abundant with wildlife and blue is used to represent the calmness of the ocean along Sarawak’s long coastline.

The uniqueness of the logo is augmented by the hornbill, which replaces the letter “A,” representing Sarawak’s moniker, “Bumi Kenyalang,” or “Land of the Hornbills” that the State has been known for many years, which is also an important symbol of luck to the indigenous people of Sarawak.

Hamzah said that the Visit Sarawak campaign is envisioned to place Sarawak on the tourism map as one of the preferred tourism destinations in Southeast Asia.

“The tagline, “More to Discover” underscores Sarawak Tourism Board’s strategy to position the state as a plethora of culture, adventure, nature, food, and festivals (CANFF) that is not found anywhere else in the world, and ready to be discovered.”

“We will be looking at rolling out through the line campaigns in each of our target markets with the aim to increase visitor arrivals to Sarawak to 5.2 million by the end of 2019. Last year, we achieved 4.86 million tourist arrivals and we are well on our way to achieve our target of 5.25 million this year.”

He said that the State will target six international markets with domestic tourists at the fore.

Sarawak had recorded a total spending of RM8.59 billion from tourism in 2017, which accounted for 7.9% of its gross domestic product (GDP).

Domestic arrivals will be one of the key targets.

“We will target an increase of 12% in arrivals from the Malaysian market. We are confident that we will be able to achieve our target as Sarawak has a lot to offer Malaysians as we have everything at a fraction of the price, just a little more than an hour away from the West Malaysia.”

International arrivals to Sarawak clocked in at 2.6 million last year. Some of the key international markets for Visit Sarawak will be UK, Germany, the Benelux, China, Australia, ASEAN countries. ASEAN countries were a key source of visitors, which accounted for 48.98% or 2.38 million arrivals in 2017.

Askor said that the campaign will revolve around four strategic thrusts.

Askor said, “Digital will be a large part of our campaign. Besides creating content on digital platforms to reach out to our markets, we are also developing a mobile app which will anchor the discovery process for all our visitors.”

The event saw a performance by award-winning Sarawakian songstress, Dayang Nurfaizah, and Tuku Kame, an award-winning world music band who has conducted global tours.

 


About Sarawak

A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 27 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.

 

About Sarawak Tourism Board

Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines world music magazine (2011 – 2015).

For media enquiries, please contact:

Susan Tan,
Vantage Communications,
[email protected],
+6019-5731688

Gustino Basuan,
Sarawak Tourism Board,
[email protected],

+6019-879 2223

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Article source: http://sarawaktourism.com/blog/feed/

Categories
Malaysia Travel Guide

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Sarawak Minister of Tourism, Arts, Culture, Youth and Sports Unveils Visit Sarawak Campaign Logo

Kuala Lumpur, Oct 16 ~ Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, the Honourable Datuk Haji Abdul Karim Rahman Hamzah today unveiled the Visit Sarawak Year logo as a precursor to its official launch in January 2019 at an industry event held in Kuala Lumpur today.

The Visit Sarawak logo will be the anchor emblem for the Visit Sarawak campaign.

Designed to connote fun, and friendliness, the multi-coloured logo spelling out “Sarawak” with the tagline, more to discover, represents the aspirations of the campaign.

Comprising seven colors, in curled script, the red and yellow colours represent the state flag while orange represents the strong spirit and vibrant energy of the different ethnic communities within Sarawak, which is quintessential to Sarawak’s diverse tourism proposition. Green is used to represent the verdant rainforests abundant with wildlife and blue is used to represent the calmness of the ocean along Sarawak’s long coastline.

The uniqueness of the logo is augmented by the hornbill, which replaces the letter “A,” representing Sarawak’s moniker, “Bumi Kenyalang,” or “Land of the Hornbills” that the State has been known for many years, which is also an important symbol of luck to the indigenous people of Sarawak.

Hamzah said that the Visit Sarawak campaign is envisioned to place Sarawak on the tourism map as one of the preferred tourism destinations in Southeast Asia.

“The tagline, “More to Discover” underscores Sarawak Tourism Board’s strategy to position the state as a plethora of culture, adventure, nature, food, and festivals (CANFF) that is not found anywhere else in the world, and ready to be discovered.”

“We will be looking at rolling out through the line campaigns in each of our target markets with the aim to increase visitor arrivals to Sarawak to 5.2 million by the end of 2019. Last year, we achieved 4.86 million tourist arrivals and we are well on our way to achieve our target of 5.25 million this year.”

He said that the State will target six international markets with domestic tourists at the fore.

Sarawak had recorded a total spending of RM8.59 billion from tourism in 2017, which accounted for 7.9% of its gross domestic product (GDP).

Domestic arrivals will be one of the key targets.

“We will target an increase of 12% in arrivals from the Malaysian market. We are confident that we will be able to achieve our target as Sarawak has a lot to offer Malaysians as we have everything at a fraction of the price, just a little more than an hour away from the West Malaysia.”

International arrivals to Sarawak clocked in at 2.6 million last year. Some of the key international markets for Visit Sarawak will be UK, Germany, the Benelux, China, Australia, ASEAN countries. ASEAN countries were a key source of visitors, which accounted for 48.98% or 2.38 million arrivals in 2017.

Askor said that the campaign will revolve around four strategic thrusts.

Askor said, “Digital will be a large part of our campaign. Besides creating content on digital platforms to reach out to our markets, we are also developing a mobile app which will anchor the discovery process for all our visitors.”

The event saw a performance by award-winning Sarawakian songstress, Dayang Nurfaizah, and Tuku Kame, an award-winning world music band who has conducted global tours.

 

 

 


 

About Sarawak

A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 27 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.

 

About Sarawak Tourism Board

Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines world music magazine (2011 – 2015).

 

For media enquiries, please contact:

Susan Tan,
Vantage Communications,
[email protected],
+6019-5731688

Gustino Basuan,
Sarawak Tourism Board,
[email protected],

+6019-879 2223

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