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Malaysia Travel Guide

SARAWAK SPREADS HER “PROMOTIONAL WINGS” TO ASIA

Kuching – August 13th: The Sarawak Tourism Board (‘STB’) has added another milestone in her efforts to boost Sarawak’s tourism through a collaborative effort with AirAsia and Laduni Services Sdn Bhd. to ensure that Sarawak’s brand will be widely seen on selected aircrafts flying in the region.

Minister thumb up sarawak tourism board air asia cabin ad panel

YB Datuk Abdul Karim Rahman Hamzah, Minister of Tourism, Arts, Culture, Youth and Sports Sarawak giving thumbs up to one of Sarawak Ad Panel on AirAsia aircraft witness by Sharzede Datu Haji Salleh Askor, CEO of STB and Dato Aziz Bakar, AirAsia Board of Director.

Through this collaboration, the overhead cabin compartments of 5 AirAsia planes will be prominently adorned with visuals depicting Sarawak as a destination full of life, vibrancy and excitement, showcasing various attractions of Sarawak’s culture, adventure, nature, food and festivals.

The collaboration was officiated by the Minister of Tourism, Arts, Culture, Youth and Sports Sarawak, YB Datuk Abdul Karim Rahman Hamzah at a signing ceremony held at the Kuching International Airport today.

This promotional effort on the 5 aircrafts involves AirAsia Malaysia and AirAsia Thailand, reaching out to 6 countries around Asian countries for duration of one year. Some of the key destinations include Kuala Lumpur, Miri, Kota Kinabalu, Langkawi, Johor Bharu, Kuala Terengganu, Alor Setar, Penang and Kuching in Malaysia, Bangkok, Phuket and Chiang Mai in Thailand, Chennai, Kochi and Kolkata in India, Ho Chi Min City, Danang, Hanoi in Vietnam, Medan and Jakarta in Indonesia, Phnom Penh and Siam Rep in Cambodia, Chongqing, Hangzhou, Kunming and Shenzhen in China, Bandar Seri Begawan, Brunei and Singapore.

In addition, Sarawak will also be featured in the coveted 360 inflight magazine and other digital platforms at KLIA2.

YB Datuk Abdul Karim Rahman Hamzah said: “We hope that this promotional initiative will be able to give Sarawak greater brand visibility in the region targeting the correct audience among travellers. It serves to convey not only our promotional messages but a chance to showcase our State’s iconic visuals including the UNESCO World Heritage Site of the Mulu National Park, Sarawak Laksa, Tusan beach, Rainforest World Music Festivals and the Rafflesia flower amongst others.”

Flight connectivity has always been a key structural challenge for the State. It is hoped that promotional efforts such as this will enhance visibility in prime catchment areas within the region.

Echoing the Minister, STB’s CEO Sharzede Datu Salleh Askor said, “Sarawak tourism sees this private-public sector collaboration as a good synergy and consolidated initiative to promote Sarawak to its key target markets. Sarawak has many hidden gems that are waiting to be discovered and aircrafts are certainly one of the best platforms to boost visibility and capture tourists travelling around the Asian countries mentioned.”

Sharzede added that STB is also going strongly on promotions in the digital media realm to capture air travellers who are IT savvy, many of whom tend to use Online Travel Agencies (OTAs), for their travels.

This latest collaboration follows the earlier ‘Visit Sarawak Campaign’ AirAsia aircraft livery, which was launched on February 2, this year. These are among STB’s promotional strategy to create visibility for Sarawak in the domestic and International markets.

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Sarawak Sees Breezing Start at ITB Berlin

Sarawak Sees Breezing Start at ITB Berlin

Berlin, Germany; Wed: TheInternationale Tourismus-Börse (ITB) Berlin opened its doors at Messe Berlin yesterday to more than 10,000 exhibitors from 185 countries.

Sarawak Tourism Board (STB) participated in this world’s largest travel show with an 18-member strong delegation headed by the Minister for Tourism, Arts, Culture, Youth and Sports, Datuk Haji Abdul Karim Rahman Hamzah together with three Kuching-based travel partners.

The first day of the fair’s opening saw the packed programme for the Minister and his Assistant, Datuk Lee Kim Shin with trade business partners taking turns for the schedule meeting sessions and media interviews by Berlin based FVW Medien travel trade magazine, Reise Aktuell, Vienna based international travel magazine and the Radio xy UG station.

During these meetings, a variety of topics were covered including talks on airline connectivity, promoting current events and creating new events in Sarawak, as well as, promising an encoring interest from ITB Berlin in the future.

STB’s first day business engagements showed promising outcome with leading Amsterdam based De Jong Tours and Switzerland Asien Direkt GmbH showed  renewed interest in Sarawak.

Tomorrow’s line-up of programme for Datuk Karim includes the signing of Memorandum of Understanding on joint marketing programme in Germany between STB and Tischler Reisen GmbH and also the launching of the marketing campaign for the State’s new tourism destination, Sibu and Central Sarawak.

ITB Berlin is expecting more than 160,000 visitors attending the five-day fair   which is reputed to be the world’s biggest and leading travel trade show.

Picture shows FVW Median’s editor, Christine Engelhardt (left) interviewing Datuk Karim Rahman Hamzah. Seen from right, the Permanent Secretary to the Ministry of Tourism, Arts, Culture Youth and Sports, Hii Chang Kee, STB Chief Executive Officer, Sharzede Datu Salleh Askor and Datuk Lee Kim Shin.

 

Updated: 6 March 2019

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Royal Brunei Airlines to fly Brunei-Kuching route beginning Dec 28

Royal Brunei Airlines to fly Brunei-Kuching route beginning Dec 28

MIRI: Sarawak will have an opportunity to increase its tourists influx, in line with the Visit Sarawak Campaign next year with Royal Brunei Airlines (RB) new Brunei – Kuching route commencing on Dec 28.

Minister for Tourism, Arts, Culture, Youth and Sports Datuk Abdul Karim Hamzah said Sarawak welcomes the new route which could bring in tourists and tourism money into the state.

“We are very proud of our heritage and very proud of what we have. I believe that Brunei also feels the same about their heritage and everything that we have down here, we want to showcase to the outside world,” he said yesterday.

He spoke at a press conference after witnessing the signing of memorandum of agreement (MoA) between RB and Sarawak Tourism Board (STB) at Royal Brunei Recreation Club, in Bandar Seri Begawan, Brunei.

Also present at the MoA ceremony were Brunei’s Minister of Primary Resources and Tourism Dato Seri Setia Awang Ali Apong; RB chief executive officer (CEO) Karam Chand and STB CEO Sharzede Datuk Salleh Askor.

The CEO of Sarawak Tourism Board, Sharzede Datu Haji Salleh Askor, and CEO of Royal Brunei Airlines (RB), Karam Chand, officially signed the MOA and had an exchange of documents, commencing RB’s flights to Kuching beginning in December. The signing was witnessed by Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, Datuk Haji Abdul Karim Rahman Hamzah and Brunei Minister of Primary Resources and Tourism, Dato Seri Setia Awang Haji Ali bin Apong.

Read the full Borneo Post article here…

Updated on 16 November, 2018.

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Miss World Malaysia 2018 Charity Gala and Coronation Night to be held at BCCK

Miss World Malaysia 2018 Charity Gala and Coronation Night to be held at BCCK

The Ministry of Tourism, Arts, Culture, Youth Sports is supporting Miss World Malaysia 2018 to promote its “Beauty With A Purpose” charity mission, and the Charity Gala and Coronation Night will be held at Borneo Convention Centre Kuching (BCCK).

“Our vision is to lead the advancement of Sarawak’s tourism, arts, culture, youth and sports. We aim to position Sarawak as a premier tourist destination and showcase its unique arts and culture. We welcome all participants and their family members from other states of Malaysia to Kuching, Sarawak. By supporting this global event, ardent followers of Miss World events may also have the opportunity to learn more about Sarawak and our beautiful country,” said The Honourable Datuk Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Arts, Culture, Youth and Sports during a press conference on 6 July.

Taking inspiration from Miss World Organization Founder Mrs Julia Morley’s “Beauty with a Purpose” charity mission to help the underprivileged in various parts of the world, the new management team will be focusing on this core mission of providing opportunities to empower all beauty queens to serve the community and impact the lives of others.

“We aim to raise at least RM100,000 for charity this year, inviting all candidates who are competing at Miss World Malaysia to join hands in preserving the legacy of Miss World Malaysia,” said Sean Wong, National Director of Miss World Malaysia 2018.

Applications for Miss World Malaysia 2018 are open to single female non-Muslim Malaysian women born in Malaysia ranging from 18 to 26 years of age. The new management had decided to remove the swimsuit round as the focus of Miss World Malaysia 2018 was on “Beauty with a Purpose”, not just a beauty contest. Potential candidates should visit http://www.missworldmalaysia.org for more information. The application deadline for Miss World Malaysia 2018 is on 31 July, 2018.

The winner of Miss World Malaysia 2018 will receive RM30,000 cash and RM30,000 worth of prizes, be given the opportunity to undergo intensive personal grooming by famed celebrity image consultant Ida Ong, be engaged in a photoshoot by award-winning celebrity photographer Billy Mork, enjoy a 1-month stay in Hainan, China, representing Malaysia at the prestigious Miss World 2018 Grand, meet over a hundred beauty queens representing countries all around the world, network with movers and shakers of the international entertainment industry, earn a 1-year artiste management contract, be a brand ambassador and an appointed spokesperson championing meaningful social causes and impacting lives.

The annual Miss World Finals, aired live to approximately 180 countries yearly, attracts more than 1 billion viewers and consistently ranks among the most watched live annual entertainment telecasts in the world.

For more information or inquiries, contact Miss World 2018 here or visit their Facebook Page for updates.

From left, executive director of the global Miss World Organization Steve Douglas Morley, Permanent Secretary Hii Chang Kee, Minister of Tourism, Arts, Culture, Youth and Sports Datuk Haji Abdul Karim Rahman Hamzah, National Director of Miss World Malaysia 2018  Sean Wong and Miss World 2016 Stephanie Del Valle. Image retrieved from Miss World Press Release. 

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ABG JO In Taiwan To Source For Charter Flight Opportunities

ABG JO In Taiwan To Source For Charter Flight Opportunities

TAIPEI, Wednesday   Deputy Chief Minister and Minister for Tourism, Datuk Amar Abang Haji Johari Tun Openg  arrived at Taoyuan International Airport here this afternoon with the hope to open up Sarawak skies to enable more Charter flight from Taiwan into the State.

While here, he will be witnessing the signing of a Memorandum of Understanding between Sarawak Tourism Board and the See Mark Travel Services (SMTS) on Friday morning to  enable SMTS to launch its charter services between Taipei and Kuching early next year.

In the afternoon, Datuk Amar Abang Johari, who is accompanied by his Assistant, Datuk Lee Kim Shin, will host a working luncheon with a local Taiwanese airline companies to discuss on charter proposals.

He will also have an opportunity to host dinner for more than 20 Taiwanese partner agents on Friday evening before leaving back to Kuching the next day.

 

Issued by:

Communications Unit
SARAWAK TOURISM BOARD
T: +6 082-423600  F: +6 082-416700 M: +6 019 8168400
Email: [email protected]

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