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Cuisine in Melaka

MALACCA SET TO MAKE AN IMPRESSION

Published: Tuesday September 3, 2013 MYT 12:00:00 AM

Updated: Tuesday September 3, 2013 MYT 11:53:03 AM

Malacca set to make an Impression

BY JUNE H.L. WONG

A scene from the Impression Liu Sanjie outdoor musical in Guilin, which features dazzling light effects and an awesome setting of mountains and a river.

KUALA LUMPUR: Malacca will become the first city outside China to stage the 10th production under acclaimed Chinese filmmaker Zhang Yimou’s “Impression” series of outdoor musical shows.

Impression Melaka, is a project between PTS Impression Sdn Bhd and China Impression Wonders Art Development Co Ltd, which will be endorsed by Tourism and Culture Minister Datuk Seri Nazri Aziz today as a National Key Economic Area project under Pemandu.

This follows a memorandum of understanding (MoU) signed by PTS Impression CEO Boo Kuan Loon and China Impression Wonders Art Development Co’s co-founder and CEO Wang Chaoge in February in Malacca, witnessed by then Tourism Minister Datuk Seri Dr Ng Yen Yen, and the project’s official launch in Beijing in May.

The immensely successful Impression musicals were founded by Zhang and his creative partners Wang Chaoge and Fan Yue who were also directors of the opening and closing ceremonies of the 2008 Beijing Olympics.

The stage for Impression Melaka will be built to look like a Chinese junk in Admiral Zheng He’s fleet with the audience seated in the middle.

All the Impression shows are live outdoor performances involving huge casts, humongous stages and amazing special effects.

The first was launched in 1998 in Guilin called Impression Lui Sanjie on a 2km-long setting along the Li River. Since then, there are Impressions in nine locations all over China, including Lijiang and West Lake, using spectacular natural backdrops.

Impression Melaka, however, will be performed on a gigantic stage built to look like Admiral Zheng He’s junk with a revolving seating area for 2,014 in the middle.

It was Wang who decided on Malacca as her company’s first foreign foray after being pursued by a persistent Boo who brought she and her team to visit his hometown.

Boo, 42, who describes himself as a true-blue anak Melaka, is a property developer who wants to create a destination theatre experience to benefit locals and give tourists a reason to stay overnight in Malacca.

Mr. Boo Kuan Loon, CEO of PTS Impressions Sdn Bhd
Boo wants to create a destination theatre experience to benefit locals and give tourists a reason to stay overnight in Malacca.

“Most tourists come to Malacca for day tours but don’t stay overnight because there isn’t much to see or do at night. Impression Melaka can change that as there will two performances every night,” he said.

Boo added that it was a feather in Malacca’s cap that Wang’s company chose the city for its first foreign production out of 150 proposals from cities around the world, thanks in part to its Unesco world heritage status.

Although Impression Melaka’s storyline and music are being written and the stage designed by China Impression Wonders Art Development Co, Boo stressed it would not be a Chinese story but one that reflected Malacca’s vibrant cosmopolitan history and heritage.

As Wang said in an interview with Lifestyle Magazine, “When we go outside the country, we’re not taking Chinese culture and exporting it to them, but rather we export our art and performance – Impression Melaka is about Malaysian culture.”

She was also quoted as saying at the Beijing launch that Impression Melaka would “showcase the city’s glorious past and modern day life.”

Nevertheless, the junk-shaped stage recalls Zheng He’s five visits to the port in seven voyages between 1405 and 1433 which led to a longstanding relationship between the Malacca sultanate and China.

The directors: (from left) Zhang, Wang and Fan who will create Impression Melaka.
Impression Melaka, a RM300mil project, is funded by local and foreign investors and will be the only one in the region for the next three years, said Boo.

He said the 75-minute long show, with a cast of 200, is projected to sell 1.3 million tickets a year, at about RM130 a seat.

Like other Impression shows, most of the performers will be ordinary folk living in the vicinity who will be trained by Zhang, Wang, Fan and their team.

While its location is still under wraps, Boo said the theatre will require 8.1ha, while another 32.4ha will be developed for other related developments, such as restaurants and a tourism village.

Impression Melaka is scheduled to open in October 2014, in conjunction with Malaysia-China Friendship Year to commemorate the 40th anniversary of the establishment of diplomatic relations between the two nations and in time for Visit Malaysia Year.

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Cuisine in Melaka

MALACCA IMPRESSIONS BY END 2014

Malacca all set to make a huge Impression

MALACCA: An outdoor performance combining spectacular, high-tech lighting with natural scenery is set to make its debut in Malacca by the end of 2014.

Under an MoU signed between PTS Impression Sdn Bhd and Impression Wonder Arts Co. Ltd of China, the performance – part of the “Impression” series – in Malacca will be the first to be held outside China.

Tourism Minister Datuk Seri Dr Ng Yen Yen, who witnessed the signing, said the Impression series would unveil a pool of local performers as well as provide job opportunities for locals.

“Its debut in Malaysia is considered a dream come true for me as I always wanted to have the performance held here following the splendid show during the Beijing Olympics in 2008, which was also choreographed by the company’s director, Wang Chao Ge.

“The presence of the eminent entertainment company will give the country, particularly Malacca, a big-bang effect,” she said.

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Tourism Malaysia

25 million visited Malaysia last year

25 million visited Malaysia last year

Going green: Minister in the Prime Minister’s Department Tan Sri Nor Mohamed Yakcop and Dr Ng planting trees when launching the ‘My Beautiful Malaysia Day’ cleaning campaign at the national park in Telok Bahang, Penang.

They also spent more time in the country compared to previous years, Tourism Minister Datuk Seri Dr Ng Yen Yen said.

“I am extremely happy that the tourism industry has consistently registered growth year after year,” she said. “Last year, tourist arrivals to the country were 25,032,708 – an increase of 1.3% from 2011. And tourist receipts were RM60.6bil compared to RM58.3bil in 2011,” she added.

“This showed that the ministry’s strategy to make tourists spend more in Malaysia was successful.”

Read more at http://thestar.com.my/news/story.asp?file=/2013/2/4/nation/12667152sec=nation.

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Tourism Malaysia

Kuala Lumpur truly a shopping haven

Kuala Lumpur truly a shopping haven

KUALA LUMPUR: The city of Kuala Lumpur has been ranked fourth best for shopping in global news network CNN’s survey.

Tourism Minister Datuk Seri Dr Ng Yen Yen, who announced this last night, said the Government’s continued effort to boost KL as a shopping haven was bearing fruit.

She commended shopping malls and stores on the cooperation extended to the ministry to help make its campaigns a success.

“This is wonderful news. Malaysia Boleh!” she said at the launch of the sixth “A Journey Through Time” watch and jewellery exhibition at Starhill Gallery last night.

She said she had been informed that New York, London and Tokyo were placed before KL.

Read more at http://thestar.com.my/news/story.asp?file=/2012/11/23/nation/12360825sec=nation.

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Wonderful Malaysia

Overall growth of tourist arrivals Malaysia

Malaysia recorded an overall growth of +1.2% tourist arrivals with 9,438,592 tourists for the first five months of 2012 as compared to 9,323,827 for the same period last year, according to the Tourism Minister, Dato’ Sri Dr. Ng Yen Yen. ASEAN region still contributed the largest number of tourists to Malaysia with 73.4% of the total arrivals. The positive growth come from Indonesia (+19.3%), Philippines (+41.7%), Vietnam (+35.2%), Myanmar (+6.9%) and Laos (+19.9%). Other notable progressive medium and long haul markets include Saudi Arabia (+50.7%), China (+34.1%), Japan (30.6%), Russia (25.8%), Kazakhstan (25.2%), Denmark (14.4%) and India (+7.8%).

Total receipts by tourists from January to May 2012 rose by +1.9%, generating RM21.8 billion to the country’s revenue as compared to RM21.4 billion in 2011. The tourists’ per capita expenditure for that period is estimated at RM 2,309 an increase of 0.7% as compared to RM 2,294 in 2011.

The minister added that in line with the Malaysia Tourism Transformation Plan 2020 towards achieving 36 million tourist and 168billion in receipts by 2020, it is important for Malaysia to shift its focus on growing yield per tourist rather than to rely heavily on growth in tourist arrivals. “To attract the higher yield segment, we will need to enhance connectivity to key priority markets.” For a start, Tourism Malaysia works to increase flight frequencies to 6 priority countries namely China, India, Japan, South Korea, Australia and Taiwan besides developing an air-rights allocation framework to facilitate efficient development of these key routes and others.

One of the most successful programs that have been identified by the Ministry to develop rural based tourism is the Homestay Program. The tourism program recorded a significant increase with 38.4% of occupancy rate compared to 24.9% for the same period last year. A total of 133,689 tourists visited our homestay from January to May 2012 of which 110,322 were domestic tourists and the rest 23,367 were foreigners. This is a 70.7% increase compared to the same period last year where we only received 78,333 tourists. Tourist receipts from homestay program for the first five months of 2012 also proliferated to RM 7,376,446.50 (+53.1%) compared to RM4, 817,158.30 in January to May 2011. Increased spending by these tourists has stimulated the rural economy. The homestay tourism program has encouraged local communities to be a part of rural based tourism whilst maintaining their traditions and identities.

Recognized as one of the National Key Economic Areas, the tourism industry remains as one of the major contributor to Gross National Income, foreign exchange earnings and employment. In 2011, tourism ranked seventh (7th) largest contributor with a GNI total of USD12.3billion and the third (3rd) largest foreign exchange earner after manufacturing and palm oil. The Malaysian tourism industry in 2010 provided 1.8 million jobs (15.9%, share of employment in tourism to total employment). Amongst the 12 Entry Point Projects are duty free shopping, luxury tourism, designating KLCC–Bukit Bintang area as a vibrant shopping precinct, improving business tourism and increasing the supply of 4 5 star hotel rooms, etc.

The percentage on tourist shopping recorded from January to May 2012 shows 32.3% (RM7.04 billion) of the total tourist receipts. This is an increase compared to 30% last year. The covered walkway connecting Bukit Bintang and KLCC completed early this year to facilitate shopping has shown a positive impact.

To attract high yield tourists, we need quality four five star hotel rooms. Currently there are 59,804 four five star hotel rooms available in Malaysia. By 2020, 37,000 additional four five star hotel rooms are required. The Ministry of Tourism targets to increase 3000 four five star hotel rooms in Malaysia as at end 2012. Currently 71% of the target is achieved with 2,123 rooms completed. The government’s liberalization policies and lucrative tax incentives have resulted in domestic and foreign investments on hospitality assets across Malaysia.

Malaysia has premised itself as a world class destination for Meetings, Incentives, Conventions and Exhibitions (MICE). The Malaysia Convention Exhibition Bureau (MyCEB) successfully secured 33 major events throughout January to May 2012, attracting total delegates of 50,770 and generating an estimated economic impact of RM499.9 mil. The International Congress and Convention Association (ICCA) Rankings 2011 ranked Kuala Lumpur number 21 in the world and number 5 in Asia Pacific. Malaysia ranked number 29 in the world and number 7 in Asia Pacific.

Domestic tourism is also another important part of Malaysia’s tourism industry. The number of domestic tourists in 2011 increased 15.7% (45,731,000 as compared with 39,539,000 in 2010). In 2011, the spending by domestic tourists was RM27.0 billion, registering a 13.9% increase as against RM23.7 billion spent in 2010. This is the success of the “Cuti Cuti 1Malaysia” Campaign.

In order to grow the tourism industry, efforts have been intensified towards enhancing existing tourism products and developing new, creative and innovative tourism products. This included the “1Malaysia International Shoe Festival 2012?, “1Malaysia International Tourism Exchange 2012?, “1Malaysia Contemporary Art Tourism 2012? and the recently concluded “1Malaysia International Tourism Night Floral Parade 2012?.

The Ministry of Tourism’s ‘Malaysia: Truly Asia’ branding is recognized worldwide and the United Nations World Tourism Organisation (UNWTO) has ranked Malaysia the ninth most traveled to destination in the world.

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