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Malaysia Travel Guide

STB Celebrates CNY by Promoting Iconic Sarawak Animals

STB Celebrates CNY by Promoting Iconic Sarawak Animals

Kuching, Tuesday – Sarawak Tourism Board (STB) celebrates this Chinese New Year by promoting Sarawak’s iconic animal, the Bornean Bearded Pig.

Around 24% of Sarawak’s population are of Chinese descent, making the lunar New Year a big celebration throughout the state every year.

The use of the ang pau is a tradition celebrated by Chinese communities throughout Sarawak and the world, where the elders give red packets to children on the Lunar New Year for good fortune.

In more modern renditions of the red packet, the animal of the Chinese zodiac for that year is often featured on the front.

As the Visit Sarawak Campaign continues, STB used this opportunity to celebrate the local cultural tradition of celebrating the lunar New Year by printing red packets for their partners in tourism, as well as promoting Sarawak’s distinct nature, this year being the Bornean Bearded Pig.

Bako National Park’s Bornean Bearded Pig is one of the most popular animals in the park, second only to the proboscis monkey, it became the perfect option for the “red packet”.

The ang pau packets will be shared with STB’s tourism industry partners and visitors, as well as Tourism Malaysia offices in China, Hong Kong and Taiwan to promote Sarawak to the China market.

“For our Visit Sarawak Campaign, we are using every opportunity to highlight Sarawak’s unique features, in this case our rich Chinese culture as well as our unique endemic fauna, such as the bearded pig which can be found in Bako National Park,” said CEO of Sarawak Tourism Board, Sharzede Datu Haji Salleh Askor.

Visitors to Sarawak can find these red packets after January 21st at the Visitor Information Centre (VIC) in Kuching, Miri and Sibu.

The VICs are located at the Sarawak Tourism Complex at the Old Court House in Kuching, Lot 452 at Jalan Melayu in Miri, and at the Sibu Heritage Centre in Sibu.

STB has already expressed plans on continuing the use of indigenous animals in their Chinese New Year ang paus.

Bako National Park is Sarawak’s oldest and most visited national park, located a 45 minute drive and 15 minute boat ride away from Kuching city, with a population of endemic animals, with the bearded pig as one of them.

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Malaysia Travel Guide

Christmas Treat For Sibu Methodist Children’s Home

Christmas Treat For Sibu Methodist Children’s Home

Sibu, Thursday – 30 children from the Sibu Methodist Children’s Home were treated to lunch by Sarawak Tourism Board (STB) at the Tanahmas Hotel recently. The children were aged four to 17 years old.

Activities for the afternoon included games and gifts presentation to the children.

“We are delighted to host this Christmas gathering and do our part in sharing the joy of Christmas with the children as part of the board’s ongoing corporate social responsibility (CSR) programme,” said Angelina Bateman, Director of Events and Corporate Relations.

Similar programmes are also conducted in Miri and Kuching,” she added.

That afternoon, Hii Chang Kee, Sibu Resident was invited to present certificates of appreciation to bands and individuals who participated at the busking programme carried out fortnightly at the grounds of the Sibu heritage Centre. This event was initiated in 2016 by Sarawak Tourism Board, supported by Sibu Heritage Centre with the objective of providing a venue for the locals to showcase their talent and to create activities at the weekends.

Since January until December, Sibu Martial Art, The Japs, Sarikei Buskers, Human Energy, Borneo Spectrum, D’vine, Astronaut, Camy, Elizabeth Bungan, Tribalcoustic, Trial Tone and Vessel Joey took part in the busking events.

To close the event for the year, Tribalcoustic and Borneo Spectrum provided the public with a splendid performance with Christmas songs among others.

Through this busking programme, local talented bands and individuals could promote themselves. The programme will still be continued in 2018 and it is open to all interested parties who can contact Visitors Information Center Sibu or email [email protected] for more details.

Children of Methodist Children’s Home Sibu during the gathering.

Certificate presentation by Hii Chang Kee (third from right) to Angelina Bateman, Director of Events and Corporate Relations.

 

Issued by:

Communications Unit
SARAWAK TOURISM BOARD
T: +6 082-423600  F: +6 082-416700
E: [email protected]ism.com

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