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Malaysia Travel Guide

Sarawak Batik at Piala Seri Endo Fashion Competition

Kuala Lumpur, 8th September 2019 – ‘Sarawak Ethos’, the latest initiative by the Sarawak Tourism Board (‘STB’) in collaboration with Old Kuching Smart Heritage (‘OKSHE’), was showcased at the 16th Piala Seri Endon (PSE) Competition Finals, held at Kuala Lumpur Convention Centre today. The showcase revealed a range of Sarawak batik collection to boost visibility of the Sarawak ‘brand’, encapsulating various aspects of Sarawak in the design.

Sarawak Ethos batik collection was introduced by a local design-house, Batique Sdn. Bhd. (‘Batique’) in collaboration with Universiti Teknologi MARA (UITM) fashion school. The theme chosen for this Designers’ Showcase, was inspired by the rich cultural heritage of Sarawak, depicted in the usage of motifs from ‘Melayu’ Sarawak and the indigenous communities of Sarawak.

This 16th Edition of the PSE was graced by the DYMM Raja Permaisuri Agong Tunku Hajah Azizah Aminah Maimunah Iskandariah binti Al-Marhum Al-Mutawakkil Alallah Sultan Iskandar Al-Haj. This annual batik design competition was organised by Yayasan Budi Penyayang Malaysia (PENYAYANG). Founded by the late Tun Paduka Datin Seri Endon Mahmood in 2003 as part of the “Malaysia Batik – Crafted for the World Movement”, it seeks to discover and provide a platform for support, recognition and encouragement of Malaysia’s batik-making talents.

According to Batique Director and shareholder, Shaharom Nor Azlina Merican, “We are indeed privileged to be given this opportunity by PENYAYANG, to showcase our newly-designed batik collection at this prestigious event, inspired by various aspects of Sarawak. We chose to present batik in the light of Sarawak as we believe that there is much more to discover from Sarawak that could inspire ideas of motifs and designs in batik-making. Aptly, STB and OKSHE have come forward to sponsor our collection as well as the ‘Sarawak Ethos’ showcase, reflecting their full commitment to ensure that the visibility of the ‘Sarawak brand’ is also ‘stamped’ in the batik and fashion arena.”

According to Azlina, the first collection, a range of elegant Batique’s shawls and evening wraps, inspired by ‘Bunga Tabor’ and ‘Mawar’ depicting Sarawak’s Malay heritage from the ‘Songket’ and ‘Keringkam’. “The ‘Tudung Keringkam’, which is a luxurious veil heavily embroidered with gold thread, has been the crowning glory of the Melayu Sarawak traditional wear for centuries and has been passed down as priceless family heirlooms. As a fitting tribute, OKSHE had specially flown in the intricately-designed ‘Keringkam’ to be featured together with our Sarawak batik collection,” she added.

The showcase also featured the ‘Lembayung Collection’ – a set of four beautifully designed evening wear which reflects various natural shades of blue to depict the sky, water and the atmosphere, symbolic of Sarawak’s vast primeval, rich ecological and environmental natural assets.

The highlight of ‘Sarawak Ethos’ was Batique’s contemporary collection – a collection of casual and formal wear, illustrating motifs of “buah bangkit”, “pating betulak” and “buah anyam” captured from the renowned Pua Kumbu theme.

The sponsorship by STB and OKSHE is in line with Sarawak’s aggressive promotional campaign ‘Sarawak – More to Discover’, which seeks to share what Sarawak has to offer in the areas of Culture, Adventure, Nature, Food and Festival (‘CANFF’). The Sarawak Ethos theme encapsulates and shares a glimpse of Culture and Nature of Sarawak.

“Batique aims to ‘contemporarise’ Malaysian batik, providing quality batik wear and products at affordable prices. We hope to present our batik collection in a more attractive and ‘contemporary package’ in terms of motifs and design, so that Malaysians will one day embrace batik as, not only formal wear but also casual, daily wear. We believe it is high-time that batik, as our heritage, be ‘revived’ in modern light, as a trend for the younger generation. The PSE is a wonderful platform to achieve this objective and the support of organisations like STB and OKSHE will further boost the batik industry, at the same time sharing Sarawak-themed batik. We hope that the ‘Sarawak Ethos’ collection will entice the audience to find out more about Sarawak batik and traditional wear,” added Azlina.

This 16th edition of PSE saw 46 entries and 12 finalists vying for prizes in the Fashion, Soft Furnishing and Handicraft categories. The competition aims to highlight new-batik making talents besides injecting creativity and excitement in the batik industry. It also provides a platform for new fashion, fabric and product designers to test their abilities against some of the best talents in the batik industry.

Also present at the event were Minister of Tourism, Arts and Culture (MOTAC) YB Datuk Mohammaddin Bin Ketapi, Secretary General of MOTAC YBhg Datuk Isham Ishak, Deputy State Secretary Performance Transformation and Service Delivery, Sarawak State Government, Datu Dr Sabariah Putit, ASEAN-Malaysia National Secretariat director-general Datuk Ahmad Rozian Abd Ghani, Member of Parliament of Permatang Pauh YB Nurul Izzah Anwar, CEO of Yayasan Budi Penyayang Datuk Leela Mohd Ali, CEO of Sarawak Tourism Board (STB) Puan Sharzede Datu Hj Salleh Askor and Batique MD Mohd Said Bani C. M Din.

In conjunction with PSE 2019, the 2nd ASEAN Lifestyle Week will also be held. It is a three-day lifestyle exhibition under the framework of ASEAN’s economic and cultural diversity, which will make Kuala Lumpur as a one-stop centre for buyers and sellers as well as elevate Malaysia’s art and culture scene.

Seri Endon 2019

The ‘Tudung Keringkam’, which is a luxurious veil heavily embroidered with gold thread, has been the crowning glory of the Melayu Sarawak traditional wear for centuries and has been passed down as priceless family heirlooms.

Seri Endon 2019

‘Lembayung Collection’ – a set of four beautifully designed evening wear which reflects various natural shades of blue to depict the sky, water and the atmosphere, symbolic of Sarawak’s vast primeval, rich ecological and environmental natural assets.

Seri Endon 2019

The Sarawak Ethos Batik collection showcased at the 16th Piala Seri Endon (PSE) Competition Finals, from left, CEO of Sarawak Tourism Board (STB) Puan Sharzede Datu Hj Salleh Askor, Batique MD Mohd Said Bani C. M Din and Deputy State Secretary Performance Transformation and Service Delivery, Sarawak State Government, Datu Dr Sabariah Putit

About Sarawak

A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 27 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.

About Sarawak Tourism Board

Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines World Music Magazine (2011 – 2015) and won the Golden City Gate 2019 five-star award for the Rainforest World Music Festival’s (RWMF) promotional video.

About OKSHE

The Old Kuching Smart Heritage (OKSHe) initiative encompasses Historical Monuments Heritage, Kampung Heritage, Business Heritage and Rainforest Heritage, covering large areas of the city from old Padungan to Kubah Ria. Explore these trails to uncover a wealth of Kuching heritage offerings.

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Categories
Malaysia Travel Guide

SARAWAK TOURISM BOARD AND OLD KUCHING SMART HERITAGE EXTEND SARAWAK’S ‘REACH’ INTO BATIK AND FASHION THROUGH PIALA SERI ENDON 2019 SHOWCASE

Local Boutique, Batique Sdn. Bhd. works with UITM to Create ‘Sarawak Ethos-themed’, Batik Collection.

Kuala Lumpur, 8th September 2019 – ‘Sarawak Ethos’, the latest initiative by the Sarawak Tourism Board (‘STB’) in collaboration with Old Kuching Smart Heritage (‘OKSHE’), was showcased at the 16th Piala Seri Endon (PSE) Competition Finals, held at Kuala Lumpur Convention Centre today. The showcase revealed a range of Sarawak-inspired batik collection to boost visibility of the Sarawak ‘brand’, encapsulating various aspects of Sarawak in the design.

Sarawak Ethos batik collection was introduced by a local design-house, Batique Sdn. Bhd. (‘Batique’) in collaboration with Universiti Teknologi MARA (UITM) fashion school. The theme chosen for this Designers’ Showcase, was inspired by the rich cultural heritage of Sarawak, depicted in the usage of motifs from ‘Melayu’ Sarawak and the indigenous communities of Sarawak.

This 16th Edition of the PSE was graced by the DYMM Raja Permaisuri Agong Tunku Hajah Azizah Aminah Maimunah Iskandariah binti Al-Marhum Al-Mutawakkil Alallah Sultan Iskandar Al-Haj. This annual batik design competition was organised by Yayasan Budi Penyayang Malaysia (PENYAYANG). Founded by the late Tun Paduka Datin Seri Endon Mahmood in 2003 as part of the “Malaysia Batik – Crafted for the World Movement”, it seeks to discover and provide a platform for support, recognition and encouragement of Malaysia’s batik-making talents.

According to Batique Director and shareholder, Shaharom Nor Azlina Merican, “We are indeed privileged to be given this opportunity by PENYAYANG, to showcase our newly-designed batik collection at this prestigious event, inspired by various aspects of Sarawak. We chose to present batik in the light of Sarawak as we believe that there is much more to discover from Sarawak that could inspire ideas of motifs and designs in batik-making. Aptly, STB and OKSHE have come forward to sponsor our collection as well as the ‘Sarawak Ethos’ showcase, reflecting their full commitment to ensure that the visibility of the ‘Sarawak brand’ is also ‘stamped’ in the batik and fashion arena.”

According to Azlina, the first collection, a range of elegant Batique’s shawls and evening wraps, inspired by ‘Bunga Tabor’ and ‘Mawar’ depicting Sarawak’s Malay heritage from the ‘Songket’ and ‘Keringkam’. “The ‘Tudung Keringkam’, which is a luxurious veil heavily embroidered with gold thread, has been the crowning glory of the Melayu Sarawak traditional wear for centuries and has been passed down as priceless family heirlooms. As a fitting tribute, OKSHE had specially flown in the intricately-designed Keringkam from Sarawak to be featured together with our batik collection,” she added.

The showcase also featured the ‘Lembayung Collection’ – a set of four beautifully designed evening wear which reflects various natural shades of blue to depict the sky, water and the atmosphere, symbolic of Sarawak’s vast primeval, rich ecological and environmental natural assets.

The highlight of ‘Sarawak Ethos’ was Batique’s contemporary collection – a collection of casual and formal wear, illustrating motifs of “buah bangkit”, “pating betulak” and “buah anyam” captured from the renowned Pua Kumbu theme.

The sponsorship by STB and OKSHE is in line with Sarawak’s aggressive promotional campaign ‘Sarawak – More to Discover’, which seeks to share what Sarawak has to offer in the areas of Culture, Adventure, Nature, Food and Festival (‘CANFF’). The Sarawak Ethos theme encapsulates and shares a glimpse of Culture and Nature of Sarawak.

“Batique aims to ‘contemporarise’ Malaysian batik, providing quality batik wear and products at affordable prices. We hope to present our batik collection in a more attractive and ‘contemporary package’ in terms of motifs and design, so that Malaysians will one day embrace batik as, not only formal wear but also casual, daily wear. We believe it is high-time that batik, as our heritage, be ‘revived’ in modern light, as a trend for the younger generation. The PSE is a wonderful platform to achieve this objective and the support of organisations like STB and OKSHE will further boost the batik industry, at the same time sharing Sarawak-themed batik. We hope that the ‘Sarawak Ethos’ collection will entice the audience to find out more about Sarawak batik and traditional wear,” added Azlina.

This 16th edition of PSE saw 46 entries and 12 finalists vying for prizes in the Fashion, Soft Furnishing and Handicraft categories. The competition aims to highlight new-batik making talents besides injecting creativity and excitement in the batik industry. It also provides a platform for new fashion, fabric and product designers to test their abilities against some of the best talents in the batik industry.

Also present at the event were Minister of Tourism, Arts and Culture (MOTAC) YB Datuk Mohammaddin Bin Ketapi, Secretary General of MOTAC YBhg Datuk Isham Ishak, Deputy State Secretary Performance Transformation and Service Delivery, Sarawak State Government, Datu Dr Sabariah Putit, ASEAN-Malaysia National Secretariat director-general Datuk Ahmad Rozian Abd Ghani, Member of Parliament of Permatang Pauh YB Nurul Izzah Anwar, CEO of Yayasan Budi Penyayang Datuk Leela Mohd Ali, CEO of Sarawak Tourism Board (STB) Puan Sharzede Datu Hj Salleh Askor and Batique MD Mohd Said Bani C. M Din.

In conjunction with PSE 2019, the 2nd ASEAN Lifestyle Week will also be held. It is a three-day lifestyle exhibition under the framework of ASEAN’s economic and cultural diversity, which will make Kuala Lumpur as a one-stop centre for buyers and sellers as well as elevate Malaysia’s art and culture scene.

Seri Endon 2019

The ‘Tudung Keringkam’, which is a luxurious veil heavily embroidered with gold thread, has been the crowning glory of the Melayu Sarawak traditional wear for centuries and has been passed down as priceless family heirlooms.

Seri Endon 2019

‘Lembayung Collection’ – a set of four beautifully designed evening wear which reflects various natural shades of blue to depict the sky, water and the atmosphere, symbolic of Sarawak’s vast primeval, rich ecological and environmental natural assets.

Seri Endon 2019

The Sarawak Ethos Batik collection showcased at the 16th Piala Seri Endon (PSE) Competition Finals, from left, CEO of Sarawak Tourism Board (STB) Puan Sharzede Datu Hj Salleh Askor, Batique MD Mohd Said Bani C. M Din and Deputy State Secretary Performance Transformation and Service Delivery, Sarawak State Government, Datu Dr Sabariah Putit

 

About Sarawak

A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 27 ethnic tribes with their own unique traditions, lifestyles, music and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen. Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.

About Sarawak Tourism Board

Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines World Music Magazine (2011 – 2015) and won the Golden City Gate 2019 five-star award for the Rainforest World Music Festival’s (RWMF) promotional video.

About OKSHE

The Old Kuching Smart Heritage (OKSHe) initiative encompasses Historical Monuments Heritage, Kampung Heritage, Business Heritage and Rainforest Heritage, covering large areas of the city from old Padungan to Kubah Ria. Explore these trails to uncover a wealth of Kuching heritage offerings.

Share

Little Known Secrets of the Beads of Borneo

Kuching Awarded World Craft City Status

Islamic Heritage Museum holds Special Artefact of the Month”

International Dragon Boat regatta part of Sarawak Regatta 2014

Watching the Tidal Bores in Sri Aman | Sarawak, Malaysia

Santubong Nature Festival 2013 Programme

Article source: http://sarawaktourism.com/blog/feed/

Categories
Malaysia Travel Guide

RWMF CLOSES WITH 23,650 FESTIVAL-GOERS

KUCHING – Sarawak’s headliner tourism attraction, the Rainforest World Music Festival (RWMF) has proven that it is more than just a music festival if this year’s sell-out crowd is anything to go by. A capacity crowd of 23,650 from all parts of the world attended the three-day festival.

rainforest world music festival (rwmf) 2019 finale

RWMF performers, musicians with volunteers cheering on the stage during the final night of RWMF 2019 held at the Sarawak Cultural Village.

This year’s nightly concert was artfully arranged in a seamless and flawless sequence. The 2019 line up featured 30 bands and over 200 performers. From the Chilean island of Rapa Nui in the South Eastern Pacific Ocean, Ballet Folcloric De Chile Bafochi showcased their spectacular costumes and sensual dance moves. From the South West Pacific Ocean, Wai from New Zealand gave mesmerizing performances at the Theatre Stage and at the mini sessions throughout the three-day festival.

Five Sarawakian bands, more than any of the years before, were featured this year. At Adau brought their legions of fans who danced along with their vibrant performance, fusing ancient melodies and rhythms of different tribes. Kemada featured traditional Iban music, games and culture while Suku Menoa presented Iban music, rituals and chants. Staak Bisomu provided a glimpse of the Bidayuh cultural heritage and Suk Binie’s performance was an energetic mix of traditional melodies from various ethnic communities of Sarawak. Darmas, from Malaysia, comprising of six young musicians got the crowd dancing to the rhythms of traditional Malay classics.

While the evening concerts draw in the crowd year in and out, this year saw an increase in audience for the afternoon interactive and education workshops. The same goes to the jamming sessions and mini concerts. There were more than 30 mini sessions held at the Iban longhouse, Bidayuh Terraces and Dewan Lagenda. These traditionally designed venues added to the diverse mix of musicians, to create a unique experience of jam sessions for the audience.

rwmf workshop

The diversity of culture and the instruments created at a rwmf workshop is a crowd favourite.

The Emerging Band Stage this year featured nine local bands over the course of the 3-day festival. Their performances were well-received by both local and foreign fesitval goers. Side activities held during the day. The RWMF partners include Friends of Sarawak Museum, Rainforest World Crafts Bazaar and Sarawak Biodiversity Centre.

What About Kuching (WAK) @ RWMF made their debut this year as artists, artisans, poets, sports trainers, and filmmakers from the Kuching community liven up the atmosphere at Damai Central. This multi-purpose recreational complex is located right next to the Sarawak Cultural Village. Certainly, the Sunset Stage was a big draw with a multitude of local bands entertaining the festival goers.

Sarawak Tourism Board (STB) intensified their greening initiatives this year. The biggest impact among these iniatives was from discouraging the use of plastic bottled water. An estimated twenty thousand plastic bottles were saved from the rubbish tip. Festival goers brought their own empty bottles which they could fill from water dispensing stations supplied by Cuckoo. For its waste management strategy, STB worked with Trienekens (waste management authority) and partnered with Spativate (a social enterprise) in coming up with eye-catching designs on waste bins. Biji-Biji, an social enterprise, was on hand to make sure waste was collected for composting. STB also continued the tradition of tree planting and this time, the site was at Pantai Puteri, Santubong Village.

cuckoo water refill station rwmf 2019

One of the many water refill stations dotted around festival ground.

rwmf urbins by spativate

Specially designed garbage bins to encourage proper disposal of litter.Twenty two years ago, the RWMF began as a very small gathering of 300 people. Fast forward to 2019, the festival has gained worldwide recognition and won multiple awards. For the three days at least it was a little too easy to forget that there’s a world outside the festival site.

Next year’s edition of the RWMF will be held from July 10 to 12, 2020.

STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines World Music Magazine (2011 – 2015) and won the Golden City Gate 2019 five-star award for the Rainforest World Music Festival’s (RWMF) promotional video.

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Categories
Malaysia Travel Guide

SARAWAK SPREADS HER “PROMOTIONAL WINGS” TO ASIA

Kuching – August 13th: The Sarawak Tourism Board (‘STB’) has added another milestone in her efforts to boost Sarawak’s tourism through a collaborative effort with AirAsia and Laduni Services Sdn Bhd. to ensure that Sarawak’s brand will be widely seen on selected aircrafts flying in the region.

Minister thumb up sarawak tourism board air asia cabin ad panel

YB Datuk Abdul Karim Rahman Hamzah, Minister of Tourism, Arts, Culture, Youth and Sports Sarawak giving thumbs up to one of Sarawak Ad Panel on AirAsia aircraft witness by Sharzede Datu Haji Salleh Askor, CEO of STB and Dato Aziz Bakar, AirAsia Board of Director.

Through this collaboration, the overhead cabin compartments of 5 AirAsia planes will be prominently adorned with visuals depicting Sarawak as a destination full of life, vibrancy and excitement, showcasing various attractions of Sarawak’s culture, adventure, nature, food and festivals.

The collaboration was officiated by the Minister of Tourism, Arts, Culture, Youth and Sports Sarawak, YB Datuk Abdul Karim Rahman Hamzah at a signing ceremony held at the Kuching International Airport today.

This promotional effort on the 5 aircrafts involves AirAsia Malaysia and AirAsia Thailand, reaching out to 6 countries around Asian countries for duration of one year. Some of the key destinations include Kuala Lumpur, Miri, Kota Kinabalu, Langkawi, Johor Bharu, Kuala Terengganu, Alor Setar, Penang and Kuching in Malaysia, Bangkok, Phuket and Chiang Mai in Thailand, Chennai, Kochi and Kolkata in India, Ho Chi Min City, Danang, Hanoi in Vietnam, Medan and Jakarta in Indonesia, Phnom Penh and Siam Rep in Cambodia, Chongqing, Hangzhou, Kunming and Shenzhen in China, Bandar Seri Begawan, Brunei and Singapore.

In addition, Sarawak will also be featured in the coveted 360 inflight magazine and other digital platforms at KLIA2.

YB Datuk Abdul Karim Rahman Hamzah said: “We hope that this promotional initiative will be able to give Sarawak greater brand visibility in the region targeting the correct audience among travellers. It serves to convey not only our promotional messages but a chance to showcase our State’s iconic visuals including the UNESCO World Heritage Site of the Mulu National Park, Sarawak Laksa, Tusan beach, Rainforest World Music Festivals and the Rafflesia flower amongst others.”

Flight connectivity has always been a key structural challenge for the State. It is hoped that promotional efforts such as this will enhance visibility in prime catchment areas within the region.

Echoing the Minister, STB’s CEO Sharzede Datu Salleh Askor said, “Sarawak tourism sees this private-public sector collaboration as a good synergy and consolidated initiative to promote Sarawak to its key target markets. Sarawak has many hidden gems that are waiting to be discovered and aircrafts are certainly one of the best platforms to boost visibility and capture tourists travelling around the Asian countries mentioned.”

Sharzede added that STB is also going strongly on promotions in the digital media realm to capture air travellers who are IT savvy, many of whom tend to use Online Travel Agencies (OTAs), for their travels.

This latest collaboration follows the earlier ‘Visit Sarawak Campaign’ AirAsia aircraft livery, which was launched on February 2, this year. These are among STB’s promotional strategy to create visibility for Sarawak in the domestic and International markets.

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Categories
Malaysia Travel Guide

State to Pursue Connectivity Despite Setbacks

State to Pursue Connectivity Despite Setbacks

The State will continue to pursue connectivity to international airport hubs despite recent setbacks, assured the Assistant Minister for Tourism, Datuk Lee Kim Shin yesterday.

It is not easy to convince airlines especially foreign carriers to Sarawak as there are equally attractive destinations that they can look to, he said.

We are trying our very best and the ROUTES Asia 2019 sessions’ here has been a touch point to meet up with airline companies in the regions and we want to convince them that connectivity into Sarawak can be a viable business, he added.

Having scheduled meeting appointments and engagements with airlines and airports, we began to understand the business and that enables us to be wiser when dealing with the business professionals in the tourism industry, he continued.

Datuk Lee, who was leading the Sarawak Tourism Board’s delegation to the business gathering today met up with nine airlines especially companies mostly from the region and fours airport operators to obtain better insights into their business needs.

“We made headway today and with some promising results during the engagement session and that keeps our hopes up in securing better connectivity into the State, he enthused.

“We have to work hard and be able to give enough reasons to convince airline operators to consider mounting flight to Sarawak”, he added.

Today, the Sarawak team met up with at four more airline operators to wind up the session before calling it a day and return back.

Acknowledging that connectivity must be propelled by sufficient number of travellers, tourists and holiday makers, Datuk Lee said it must also be complemented by business travels and as such conducive business environment and attractive destination’s tourism products were sought for by airlines operators he explained.

ROUTES Asia, the region’s leading meetings of airlines and airport executives started on March 10 and will end today.

Datuk Lee (left) with Zainuddin Mohammad, Malaysia Airports Holding Berhad’s Senior Manager and sharzede (right) as the business meeting with representatives of Qatar Airways

 

Datuk Lee (right) presenting the Gunung Mulu National Park coffee table book to Min Yao, Director of International Planning of China Express Airlines. Seen from left is STB’s Chief Executive officer, Sharzede Datu Haji Salleh Askor and China Express’s International Business Manager, Meng Ling.

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