August 19, 2011 at 4:10 pm
We are nearing the end of this year’s Ramadan month, and those who have been observing this holy Muslim month are anticipating Hari Raya. Like every other year, Ramadan in Malaysia is marked by a number of activities – fasting, the Ramadan bazaars, the daily prayers, and Kampung Baru’s bubur lambuk. This year’s Ramadan, however, will always be a bit more unique all because of an incident that occurred at the start of this holy month. Ramadan and Hari Raya is a big thing for Malaysians in general, quite akin to Christmas for Americans, so corporations will usually prepare special ads to mark these two occasions. Some of these ads have been well received by Malaysians as they struck a chord in the society’s psyche.
A Ramadan bazaar at Kampung Baru Kuala Lumpur
This year though, we feel that one particular media entity’s ‘public service reminders’ form a perfect example to illustrate how relevant a holy month actually is for the entire human race. Ramadan is dedicated to contemplation and prayer, in hopes that humanity will focus on constructive and communal efforts instead of thinking of ways and reasons to butcher one another. We feel that this is actually a good thing, as it actually promotes thought and a greater understanding, which in time will lead to wisdom and enlightenment, as opposed to foolish efforts that gain nothing but the scorn of your own community, not to mention public ridicule worldwide, thanks to the invention of the Internet and YouTube.
A volunteer cook preparing a Ramadan speciality, bubur lambok at Kampung Baru mosque
So it is with a touch of sarcasm and in the spirit of service that we highlight this entire episode. We do this not because we are outraged or want to court controversy, but because we feel we learn from our mistakes, or better yet, others’ mistakes. If we seek to cover up our mistakes, then we will never learn nor progress, which we feel, is are the values that Ramadan promotes.
Like it or not, this ad issue, for better or worse, has become something the world remembers about Malaysia. Let us all hope that with the passing of this year’s Ramadan, everyone of us has gained at least a bit of understanding and wisdom from this and that the next time the world hears about Malaysia, it will not be about an ill-conceived series of ads.
Oh yes, and let us also hope next year’s Ramadan and Hari Raya ads are less controversial and as equally, if not, more entertaining. Although the ads are no longer available for viewing in YouTube, a news story about the entire thing is available. Feel free to watch it and learn from someone else’s mistake.
Tags: 8TV Ramadan Ad Issue, Kampung Baru Bubur Lambuk, Kuala Lumpur, Puasa, Ramadan, Ramadan Bazaar